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Online Channels - How It Works
The Workflow Picture below provides an overview of a typical business process to manage one or more online sales channels - demonstrating sales through two independent webstores (one for wholesale customers and one for retail customers with different pricing - it could just as easily have been used to target different retail or niche segments) and the eBay Auctions marketplace or eBay Stores.
The various steps outlined in this process are:
- 1. Selecting products and inventory to be sold thru an online channel
- 2. Assigning prices to the the selected products for sale
- 3. Pushing the selected products and pricing information to the sales channel
- 4. Purchase of one or more products by an online shopper
- 5. Capturing the transaction information - Customer, Order Details
- 6. Handling of any Customer Support items in the context of the customer or order
- 7. Order Fulfillment and Payment Processing
Business Workflow