{"id":1046,"date":"2018-11-23T07:48:35","date_gmt":"2018-11-23T15:48:35","guid":{"rendered":"http:\/\/www.agiliron.com\/blog\/?p=1046"},"modified":"2025-09-25T21:59:46","modified_gmt":"2025-09-26T04:59:46","slug":"amazing-examples-of-viral-marketing","status":"publish","type":"post","link":"https:\/\/www.agiliron.com\/blog\/amazing-examples-of-viral-marketing\/","title":{"rendered":"Amazing Examples of Viral Marketing"},"content":{"rendered":"

With Christmas coming thick and fast, these campaigns give you the ideas you need.<\/strong><\/h2>\n

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\"\"With Christmas coming thick and fast, these campaigns give you the ideas you need” width=”1024″ height=”768″ \/><\/p>\n

Source<\/i><\/b><\/a><\/p>\n

\u201cThe first lesson in constructing viral content is having the strength, courage, and self-confidence to get in touch with your own feelings, thinking about what profoundly affects you.\u201d<\/span><\/i> – <\/b>Ken Poirot, author on viral marketing<\/i><\/b><\/p>\n

With the holiday season fast approaching, it’s time to start thinking about promoting your products and services to a host of gift-hungry festive shoppers.<\/span><\/p>\n

Festive spending in the US is on the <\/span>rise again<\/span><\/a> and by developing, as well as delivering, a creative, inspiring seasonal marketing campaign, you stand to increase your profits while growing your audience, significantly.<\/span><\/p>\n

The right mix of creative and strategic elements will ensure your marketing campaign cuts through the noise, speaks to your prospects on a personal level and earns you the seasonal success that you deserve. <\/span><\/p>\n

To help inspire your efforts, we\u2019re going to explore three amazing examples of viral marketing, putting the power of well-timed, well-placed and <\/span>highly-targeted<\/span><\/a> miniature campaigns into living, breathing perspective.<\/span><\/p>\n

But before we delve any deeper, let\u2019s consider the power and potential of this seemingly dark artform.<\/span><\/p>\n


\n<\/span>The power of viral marketing<\/b><\/h2>\n

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The phrase viral marketing isn’t something to take lightly. In fact, becoming a viral marketing sensation is a real challenge. But, a timely campaign delivered with flow, structure and a dynamic mix of creative elements has the potential to get under the skin of a huge online audience of potential customers.<\/span><\/p>\n

If your campaign does \u2018<\/span>go viral\u2019<\/span><\/i>, you\u2019ll be able to promote your brand, business or organization in ways that no other digital marketing model or medium can replicate. Essentially, when a viral campaign gains momentum, it\u2019s almost as if magic comes into play, and this is what makes viral marketing such a powerful promotional artform.<\/span><\/p>\n

Viral marketing is a powerful force, and with <\/span>80% of online businesses<\/span><\/a> currently using viral tactics to promote their brand as well as enhance their promotional campaigns, it might be time to enter the arena and join the competition.<\/span><\/p>\n

The average American consumer mentions specific brand names <\/span>60 times a week<\/span><\/a> during both online and offline conversations. By tapping into the emotions of an engaged audience and showcasing your value, you could find yourself being mentioned across the World Wide Web, which will ultimately result in increased brand awareness and a boost to your bottom line.<\/span><\/p>\n

These three feats of viral marketing genius will give you the inspiration you need for your next marketing campaign.<\/span><\/p>\n


\n<\/span>ALS Ice Bucket Challenge – social media<\/b><\/h2>\n

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A campaign aimed at raising funds for <\/span>Amyotrophic Lateral Sclerosis<\/span><\/a> (ALS) – a devastating degenerative motor neurone disease that affects around 5,600 people per year – this amazing feat of viral marketing began with the single nomination of something called an \u2018Ice Bucket Challenge\u2019, which subsequently snowballed to epic proportions.<\/span><\/p>\n

You may already know about the ALS Ice Bucket Challenge (you may have even participated), but if not, the concept is very simple: you film yourself getting a freezing cold bucket of ice water poured over your head and then post the video, publically nominating three friends through social media to raise money for ALS:<\/span><\/p>\n