{"id":1086,"date":"2019-01-17T17:24:51","date_gmt":"2019-01-18T01:24:51","guid":{"rendered":"http:\/\/www.agiliron.com\/blog\/?p=1086"},"modified":"2025-11-19T05:01:37","modified_gmt":"2025-11-19T13:01:37","slug":"how-to-use-traditional-media-to-cut-through-the-noise-in-2019","status":"publish","type":"post","link":"https:\/\/www.agiliron.com\/blog\/how-to-use-traditional-media-to-cut-through-the-noise-in-2019\/","title":{"rendered":"How to Use Traditional Media to Cut Through the Noise in 2019"},"content":{"rendered":"

A guide to leveraging traditional media to boost profits and brand awareness.<\/strong><\/h2>\n

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There’s no doubt about it: the eCommerce industry is going from strength to strength, with more people turning to the convenience and value of online shopping with the passing of every year. In fact, last year, the UK alone recorded a total of <\/span>$743.8 billion<\/span><\/a> in eCommerce revenue, with a total of <\/span>$453.46 billion<\/span><\/a> of online takings reported in the US.<\/span><\/p>\n

But, despite its exponential growth, the increasing accessibility of setting up an online store coupled with a rise in the choice of consumer shopping platforms has made the eCommerce industry somewhat saturated. Essentially, this means that to cut through the noise and get noticed, you need to amp up the creativity more than ever before – particularly when it comes to your digital marketing efforts.<\/span><\/p>\n

At present, around <\/span>281 billion<\/span><\/a> marketing emails are sent to consumers per day. Plus, around 3.3 million Facebook posts are published and 500 YouTube videos are uploaded every <\/span>60 seconds<\/span><\/a>. And although social media, video content and marketing emails should form essential pillars of your digital marketing strategy (and can prove particularly fruitful when executed correctly), if you really want to get noticed, it might be time to look backwards.<\/span><\/p>\n

To cut through the noise in 2019 and offer an additional level of value to a wider target audience, you should try out a few analogue approaches as a supplement to your digital marketing efforts. Yes, we\u2019re literally going back in time.<\/span><\/p>\n

Direct mail, signage, billboards, print-based content, good old fashioned face-to-face networking and other forms of traditional marketing are all excellent ways of standing out from your competitors in a crowded digital environment. This seems to have been forgotten as digital tactics have taken over during the last decade.<\/span><\/p>\n

Here we\u2019re going to explore the best ways to use traditional marketing techniques to your advantage in addition to offering you an insight on the best tactics or mediums to explore.<\/span><\/p>\n

Let\u2019s get moving!<\/span><\/p>\n

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Refine your buyer personas<\/b><\/h2>\n

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Before you start conjuring up ideas for print content or signing up for a 20-foot wide billboard, you should stop and reconsider what the key demographics within your target audience are looking for – and what they need the most.<\/span><\/p>\n

That said, before you start rolling out your traditional marketing strategy, you should take the time to refine your existing buyer personas or add new ones to the mix, using both digital data as well as insights gathered from research and surveys to determine who would best benefit, engage with and ultimately convert as a result of your traditional marketing efforts. In doing so, you will ensure a better overall response and in turn, a far healthier ROI.<\/span><\/p>\n

To help you on your quest, here\u2019s our <\/b>step by step guide to creating effective buyer personas for your business<\/b><\/a>.<\/b><\/p>\n

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Segment your audience<\/b><\/h2>\n

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Once you’ve refined your buyer personas, gaining a clearer understanding of how to develop your traditional marketing initiatives, you should drill down further by segmenting your audience.<\/span><\/p>\n

By dividing your wider audience into smaller segments of people who have similar needs, values or characteristics, you will be able to assign different strategies to specific groups which will help you get the most from every one of your traditional marketing activities.<\/span><\/p>\n

Audience segmentation should be carried out collaboratively in a small group and to help get you started, here\u2019s a guide we\u2019ve sourced especially for you:<\/span><\/p>\n