{"id":1101,"date":"2019-02-27T18:31:43","date_gmt":"2019-02-28T02:31:43","guid":{"rendered":"http:\/\/www.agiliron.com\/blog\/?p=1101"},"modified":"2025-09-25T21:12:05","modified_gmt":"2025-09-26T04:12:05","slug":"7-ways-your-ecommerce-business-can-win-against-amazon","status":"publish","type":"post","link":"https:\/\/www.agiliron.com\/blog\/7-ways-your-ecommerce-business-can-win-against-amazon\/","title":{"rendered":"7 Ways Your eCommerce Business Can Win Against Amazon"},"content":{"rendered":"

How to stack up against the big dog \u2013 Amazon.<\/strong><\/h2>\n

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\"\"Source<\/span><\/i><\/a><\/p>\n

\u201cA brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.\u201d \u2013 Jeff Bezos<\/span><\/i><\/h3>\n

Unless you\u2019ve been living on the moon for the past decade or so, you know that Amazon is the best-known eCommerce brand on the planet, monopolizing the market in almost every niche imaginable, from clothing and electronics to homeware, fitness, and beyond.<\/span><\/p>\n

At present, <\/span>95 million<\/span><\/a> consumers are signed up to Amazon Prime in the US alone, Moreover, studies have found that <\/span> nine in ten people check Amazon for a product even if they’ve found it through another website.<\/span><\/p>\n

It seems that the perfect storm of forward-thinking innovation, price, choice, and convenience has helped Amazon grow into the online shopping giant it is today. While Jeff Bezos\u2019 empire may appear to have a stranglehold, there is space in the market for budding eCommerce businesses like yours. <\/span><\/p>\n

Yes, you can compete<\/b> \u2013 and while you\u2019re unlikely to outdo Amazon regarding profit or sales, you can stake your claim while enjoying a steady level of annual growth. If you do the right things at the right time, success will be yours for the taking. We\u2019re going to tell you how to achieve this.<\/span><\/p>\n

Let\u2019s get going.<\/span><\/p>\n

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Choose your niche<\/strong><\/h2>\n

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First and foremost, Amazon\u2019s inherent weakness is the fact that it offers a wide range of products, services, and items under one convenient hat.<\/span><\/p>\n

While countless consumers flock to Amazon for this very reason, there are people that prefer to buy from specialists.<\/span><\/p>\n

Despite the fact that Amazon is a force to be reckoned with, studies show that <\/span>88% of consumers<\/span><\/a> prefer to buy products directly from the brand. If you market yourself as a specialist, providing a more condensed but superior range of products while offering a level of information, expertise, and assistance that Amazon simply can\u2019t provide, you stand to grow your audience significantly.<\/span><\/p>\n

One of the most important aspects of any eCommerce specialist\u2019s website is its product page. If you showcase a greater level of product knowledge and expertise than your competitors \u2013 including Amazon, of course \u2013 people will take notice.<\/span><\/p>\n

To help you create communications that will establish you as a niche specialist, here\u2019s our definitive guide to <\/span>producing product pages that get results<\/span><\/a>.<\/span><\/p>\n

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Offer a truly personalized customer experience<\/b><\/h3>\n

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As Amazon is one of the top SVoD content subscription market players and pioneers of the one-click checkout, offering a better level of customer experience than Amazon\u2019s certainly seems like an impossible feat. However, while you may not have the recruitment and development budget of Jeff Bezos, improving your customer experience will allow you to become far more competitive.<\/span><\/p>\n

Experts predict that by 2020, customer experience will surpass price and product as the key<\/span> brand differentiator<\/span><\/a>. To offer your target audience the best possible customer experience and stand out in your niche, being consistent, communicative, and personable across every one of your channels or touchpoints (from your product pages to your social media profiles and mobile apps) is essential.<\/span><\/p>\n

Improving your customer experience offerings is a process, but doing so will make you stand out in your niche. To help guide you through the process, here\u2019s a <\/span>five-step tutorial<\/span><\/a> for your reading pleasure.<\/span><\/p>\n

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Create or endorse your own products<\/b><\/h3>\n

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Amazon offers its own range of \u201cBasics\u201d that cover areas of office equipment, electronics, travel items, and fitness gear. Again, though \u2013 this range spreads itself thin over a host of categories rather than drilling down into just one or two niches.<\/span><\/p>\n

That\u2019s where you come in. Developing a small range of your own branded products as well as a marketing campaign to promote them will allow you to further establish yourself as a niche specialist. It will also help you turn the heads of all-important <\/span>industry influencers<\/span><\/a>.<\/span><\/p>\n

If you have the time, budget, and innovative idea worth pursuing, then designing and developing your own products from scratch is an excellent way to offer a level of value that Amazon simply can\u2019t compete with. However, if you\u2019re time and money strapped, launching simple branded products in collaboration with suppliers or through a third-party is a far more straightforward way to offer your customers something unique.<\/span><\/p>\n

\"\"Source<\/span><\/i><\/a><\/p>\n

For instance, if you\u2019re a business that specializes in ceramics and mugs, you could strike a deal with a reliable independent supplier and use a printing service to create personalized mugs sporting a unique design as well as your brand logo. The sky’s the limit, and by offering branded products, you are likely to attract fresh customers.<\/span><\/p>\n

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Simplify your shipping process<\/b><\/h2>\n

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Some of the biggest pain points facing today’s consumers are poor fulfillment and shipping processes. As you may have guessed, Amazon\u2019s shipping and fulfillment processes are second to none. If you want to compete, you need to make your <\/span>inventory management<\/span><\/a>, fulfillment, and shipping efforts seamless. The best way to do this is by simplifying the shipping process.<\/span><\/p>\n

Brands that offer \u201cfree shipping\u201d reduce abandoned carts by <\/span>36%<\/span><\/a>. By providing swift, faultless shipping free of charge, you\u2019ll benefit from an increase in customers. Although this can be easier said than done, there are ways you can make it happen:<\/span><\/p>\n