{"id":1113,"date":"2019-03-22T01:36:07","date_gmt":"2019-03-22T08:36:07","guid":{"rendered":"http:\/\/www.agiliron.com\/blog\/?p=1113"},"modified":"2025-09-25T21:59:26","modified_gmt":"2025-09-26T04:59:26","slug":"how-to-grow-your-audience-by-making-your-business-greener","status":"publish","type":"post","link":"https:\/\/www.agiliron.com\/blog\/how-to-grow-your-audience-by-making-your-business-greener\/","title":{"rendered":"How to Grow Your Audience by Making Your Business Greener"},"content":{"rendered":"

Greener is better, especially in the eyes of today\u2019s consumers.<\/strong><\/h2>\n

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\"GreenerSource<\/span><\/i><\/a><\/p>\n

\u201cThe environment is where we all meet; where all have a mutual interest; it is the one thing all of us share.\u201d \u2013 Lady Bird Johnson<\/span><\/i><\/h3>\n

Many businesses today have taken the stance that becoming a greener, more eco-friendly organization is pivotal from a moral standpoint. These businesses also realize that by making genuine efforts to reduce waste, consumption, or emissions, you stand to attract a whole new audience and even increase your profit margins. <\/span><\/p>\n

Studies suggest that <\/span>over half<\/span><\/a> (53%) of today\u2019s consumers prefer shopping with businesses that boast a green brand reputation. Today\u2019s average web surfing consumer is eco-conscious and far more likely to connect with brands that share the same values. In short, being a greener business \u2013 and shouting about it from the rooftops \u2013 could significantly boost your commercial prospects. You\u2019ll feel good about helping the planet, too.<\/span><\/p>\n

Here, we explore ways you can become a greener business and market your new eco-friendly initiatives to a potentially loyal, lucrative target audience.<\/span><\/p>\n


\n<\/b>Going green will save your business money<\/b><\/h2>\n

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The <\/span>rate of environmental damage is rising across the planet<\/span><\/a>, but we still have a chance to reverse some of these issues. <\/span><\/p>\n

As a business owner, it\u2019s important to do your bit to \u2018go green\u2019 if you can and here\u2019s the great part: being more eco-friendly will ultimately help save your business money.<\/span><\/p>\n

By investing in reusable products (for example, reusable bags containers and packing as well as bamboo cutlery and cups for the kitchen rather than single-use paper or plastic alternatives), you will reduce your outgoings over time by eliminating the need to rebuy items and inventory. Moreover, by going paperless, you won’t have to purchase any printer paper and by reducing water as well as energy consumption you will reduce your utility bills quite significantly.<\/span><\/p>\n

There are many <\/span>ways you can make your business greener<\/span><\/a> and by doing so, you <\/span>will <\/span><\/i>save money.<\/span><\/p>\n

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Why going green creates a positive consumer impact<\/b><\/h2>\n

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A recent sustainability report discovered that <\/span>66% of people<\/span><\/a> are willing to pay more for sustainable goods. Moreover, <\/span>82% of adults<\/span><\/a> believe they’re well-informed about brands with a solid track record for sustainability. <\/span><\/p>\n

As more people begin to play their part in creating a greener, more sustainable future, a wealth of eco-friendly <\/span>trends<\/span><\/a> and activities are emerging constantly \u2013 initiatives that you can leverage to your advantage.<\/span><\/p>\n

Not only does this new activity offer prime promotional opportunities for your business, but by communicating a greener brand message to your customers, you will remain relevant, foster more brand loyalty, and tap into one of the world\u2019s <\/span>fastest-growing markets<\/span><\/a>.<\/span><\/p>\n

Today\u2019s millennial generation sees sustainable shopping as a major <\/span>priority<\/span><\/a>. As this cohort alone makes up a significant segment of today\u2019s eCommerce shoppers, appealing to these \u201cgreen-minded\u201d digital natives will significantly boost your bottom line.<\/span><\/p>\n

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How to make your business more eco-friendly<\/b><\/h2>\n

When it comes to making your business greener, there is no one-size-fits-all approach. If you want to ensure you can make sustainable changes, sitting down in a collaborative environment and developing a green strategy is a must. To help you form the bones of your green business strategy, here are some quick eco-friendly tips that should get you started:<\/span><\/p>\n