{"id":1119,"date":"2019-03-22T01:43:41","date_gmt":"2019-03-22T08:43:41","guid":{"rendered":"http:\/\/www.agiliron.com\/blog\/?p=1119"},"modified":"2025-10-20T04:44:10","modified_gmt":"2025-10-20T11:44:10","slug":"a-guide-to-instagram-marketing-success","status":"publish","type":"post","link":"https:\/\/www.agiliron.com\/blog\/a-guide-to-instagram-marketing-success\/","title":{"rendered":"A Guide To Instagram Marketing Success"},"content":{"rendered":"<h2><strong>Create an Instagram account for your business that gets noticed<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-1120\" src=\"https:\/\/www.agiliron.com\/blog\/wp-content\/uploads\/2019\/03\/instagram_cell_phone_tablet_device_mobile-600913.jpg\" alt=\"Create an Instagram account for your business that gets noticed\" width=\"1200\" height=\"800\" title=\"\" srcset=\"https:\/\/www.agiliron.com\/blog\/wp-content\/uploads\/2019\/03\/instagram_cell_phone_tablet_device_mobile-600913.jpg 1200w, https:\/\/www.agiliron.com\/blog\/wp-content\/uploads\/2019\/03\/instagram_cell_phone_tablet_device_mobile-600913-300x200.jpg 300w, https:\/\/www.agiliron.com\/blog\/wp-content\/uploads\/2019\/03\/instagram_cell_phone_tablet_device_mobile-600913-768x512.jpg 768w, https:\/\/www.agiliron.com\/blog\/wp-content\/uploads\/2019\/03\/instagram_cell_phone_tablet_device_mobile-600913-1024x683.jpg 1024w, https:\/\/www.agiliron.com\/blog\/wp-content\/uploads\/2019\/03\/instagram_cell_phone_tablet_device_mobile-600913-600x400.jpg 600w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><a href=\"https:\/\/pxhere.com\/en\/photo\/600913\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">Source<\/span><\/i><\/a><\/p>\n<p><span style=\"font-weight: 400;\">As you know, we live in the age of social media. At present, there are around <\/span><a href=\"https:\/\/www.statista.com\/statistics\/278414\/number-of-worldwide-social-network-users\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">2.7 billion<\/span><\/a><span style=\"font-weight: 400;\"> active social media users worldwide, and of those people, around <\/span><a href=\"https:\/\/www.statista.com\/statistics\/253577\/number-of-monthly-active-instagram-users\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">one billion<\/span><\/a><span style=\"font-weight: 400;\"> own active Instagram accounts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instagram\u2019s flawless functionality coupled with its highly-digestible, highly-visual nature has made it one of the world&#8217;s most popular social networks. And due to its immense popularity, this fast-paced social media space has become the perfect playing field for forward-thinking eCommerce brands looking to market their products and expand their audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, with the launch of Instagram\u2019s brand new and entirely user-friendly <\/span><a href=\"https:\/\/techcrunch.com\/2018\/05\/03\/instagram-payments\/?guccounter=1\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">eCommerce payment portal<\/span><\/a><span style=\"font-weight: 400;\">, it\u2019s now possible to promote and sell your goods directly at source, meaning there\u2019s never been a better time to improve your Insta game.<\/span><\/p>\n<p><b>It\u2019s clear: <\/b><span style=\"font-weight: 400;\">Instagram should form a pivotal part of any social media marketing campaign, and to enjoy maximum engagement from your brand\u2019s page, getting your bio right is essential. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s a science to creating an Instagram bio that gets noticed, and there are many elements to consider. Here\u2019s a definitive guide for your reading pleasure.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>The Instagram bio: what you need to know<\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Before we delve into the heart of our guide, let\u2019s explore all of the essential aspects of an Instagram bio:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Your Instagram bio will give you a short snippet of 150 characters, plus one external link to utilize.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It\u2019s possible to customize your username (this will be separate from your <\/span><a href=\"https:\/\/www.pixlee.com\/definitions\/definition-instagram-username\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">handle<\/span><\/a><span style=\"font-weight: 400;\">) to help enhance your bio. This will afford you 30 more characters to work with.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Most Instagram users will scan over your account, so it&#8217;s crucial to include the most important information relating to your business in the most digestible way possible \u2013 which we will cover in this guide.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><b>How to create the perfect Instagram bio<\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Now that we\u2019ve examined the anatomy of an Instagram bio, let\u2019s explore the key ingredients required for optimal Instagram bio success.<\/span><\/p>\n<p><b>Get to the heart of your message<\/b><\/p>\n<p><span style=\"font-weight: 400;\">As mentioned, an Instagram bio only offers a short window of space to share essential information with prospective customers. This means you need to make every word count.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While brevity is key, if your goal is to create a successful Instagram bio \u2013 one that people will forge an instant connection with \u2013 you need to tell people <\/span><i><span style=\"font-weight: 400;\">what products or services you offer <\/span><\/i><span style=\"font-weight: 400;\">and <\/span><i><span style=\"font-weight: 400;\">whom you serve<\/span><\/i><span style=\"font-weight: 400;\">. If you fail to do so, you will have wasted your 150 characters.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With an Instagram bio, you need to get to the heart of who you are \u2013 and while witty plays on words are effective, if you don\u2019t make your value clear from the get-go, poetic prose will offer your customers (and business) little value.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-1121\" src=\"https:\/\/www.agiliron.com\/blog\/wp-content\/uploads\/2019\/03\/Yoga.jpg\" alt=\"\" width=\"663\" height=\"360\" title=\"\" srcset=\"https:\/\/www.agiliron.com\/blog\/wp-content\/uploads\/2019\/03\/Yoga.jpg 663w, https:\/\/www.agiliron.com\/blog\/wp-content\/uploads\/2019\/03\/Yoga-300x163.jpg 300w\" sizes=\"(max-width: 663px) 100vw, 663px\" \/><i><span style=\"font-weight: 400;\">Screenshot<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Take <\/span><a href=\"http:\/\/www.beyondyoga.com\/blog\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Beyond Yoga<\/span><\/a><span style=\"font-weight: 400;\">, for example. An established purveyor fitness apparel, Yoga First gets straight to the heart of its products (as well as the main reasons for its existence) in a few brief moments with this Insta bio \u2013 a clear driver for the brand\u2019s continual growth.<\/span><\/p>\n<p><b>Use clickable links:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">While your bio link presents a prime opportunity to direct prospects to a desired web or landing page, there are other forms of clickable links you can use within your 150-character limit to boost your visibility and generate interest.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By creating a <\/span><a href=\"https:\/\/www.dummies.com\/business\/marketing\/social-media-marketing\/create-branded-instagram-hashtag\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">branded hashtag<\/span><\/a><span style=\"font-weight: 400;\"> and weaving it into your bio copy seamlessly, you\u2019ll be able to direct page visitors to a curated feed that includes engaging content.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-1123\" src=\"https:\/\/www.agiliron.com\/blog\/wp-content\/uploads\/2019\/03\/Vida.jpg\" alt=\"\" width=\"888\" height=\"341\" title=\"\" srcset=\"https:\/\/www.agiliron.com\/blog\/wp-content\/uploads\/2019\/03\/Vida.jpg 888w, https:\/\/www.agiliron.com\/blog\/wp-content\/uploads\/2019\/03\/Vida-300x115.jpg 300w, https:\/\/www.agiliron.com\/blog\/wp-content\/uploads\/2019\/03\/Vida-768x295.jpg 768w\" sizes=\"(max-width: 888px) 100vw, 888px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Here, the bracelet brand Pura Vida uses the branded hashtag <\/span><a href=\"https:\/\/www.instagram.com\/explore\/tags\/puravidabracelets\/\" target=\"_blank\" rel=\"noopener\"><b>#PuraVidaBracelets<\/b><\/a><span style=\"font-weight: 400;\"> to offer its visitors an extra layer of engagement beyond its primary Instagram page. As the brand actively encourages its customers and fans to post images and related content using the hashtag, when people click on it, they essentially open themselves up to a whole new world of Pura Vida products. With over one million active followers, it\u2019s clear that this approach is working.<\/span><\/p>\n<p><b>Bonus tips:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If space permits, pepper eye-catching emojis into your bio to spark visual interest.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Use directional characters or icons, including arrows and pointing fingers, to draw extra attention to specific parts of your bio.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Source a dedicated Instagram-based font customizer to help your text stand out from the crowd.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If you want a particular URL to grab attention, type it in your bio near the top in addition to using it as your primary clickable link.<\/span><\/li>\n<\/ul>\n<p><b>Maximize your bio link<\/b><\/p>\n<p><span style=\"font-weight: 400;\">By now, you should be well acquainted with the term \u201cbio link.\u201d To ensure your bio yields real results, you will need to maximize your bio link and drive all-important traffic to your <\/span><a href=\"https:\/\/www.agiliron.com\/solutions\/\"><span style=\"font-weight: 400;\">eCommerce site<\/span><\/a><span style=\"font-weight: 400;\"> or latest product landing page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s crucial to remember that you can chop, change, and evolve your Instagram bio over time in response to the landscape around you. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">That said, if there\u2019s a period of time when you don\u2019t have anything particular to promote, you should link to your brand\u2019s homepage. However, if there\u2019s something else you feel is worth directing your customers to, then by all means \u2013 do so. This could include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">An entry page for a competition or contest you\u2019re running.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A campaign video for a new product or service.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A specific product landing page.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A subscription page for your latest eBook or whitepaper.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A recent blog article you feel would offer your audience niche value.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A <\/span><a href=\"https:\/\/linktr.ee\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">curated list of links<\/span><\/a><span style=\"font-weight: 400;\"> relevant to your brand.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Whatever you decide to include, always make sure it fits in with your brand\u2019s current strategy. Moreover, to make your bio link more eye-catching, you should use link customizers like <\/span><a href=\"https:\/\/support.bitly.com\/hc\/en-us\/articles\/230897128-How-to-create-a-Bitlink\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Bitly<\/span><\/a><span style=\"font-weight: 400;\"> to crop your URL and give it a catchy hook. Doing so will also empower you to track how many page visitors click through to the link to measure its success.<\/span><\/p>\n<p><b>Add your contact details<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Adding your contact details to your Instagram bio can serve as an incredibly effective customer engagement tool as it offers your prospects more options to reach out and connect with you than direct messaging alone.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you present your prospects with more than one on-page contact option, not only will you be able to spread your inquiries across more than one inbox, making requests far more manageable; you will also be adding another layer of transparency to your profile.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These clickable nuggets of information that include a postal address, phone number, and email address are known as \u201caction buttons.\u201d Here\u2019s a guide on how to use them:<\/span><\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/8Yla3FHihhY\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><b>Add a snappy call-to-action (CTA)<\/b><\/p>\n<p><span style=\"font-weight: 400;\">With most marketing communications, including a clearcut call-to-action is essential if you want people to respond to what you have to say \u2013 Instagram bios are no exception.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For maximum impact, your CTA should arrive at the end of your bio copy, just before your bio link. Here are some proven approaches you can try to steer your CTA in the right direction:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Direct:<\/b><span style=\"font-weight: 400;\"> \u201cClick our link to find your dream products.\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Share-rousing: <\/b><span style=\"font-weight: 400;\">\u201cTag #mybrandisthenest to be featured on our page\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Promotional: <\/b><span style=\"font-weight: 400;\">\u201cShop our exclusive fall sale now.\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Encouraging: <\/b><span style=\"font-weight: 400;\">\u201cTell us your first pet&#8217;s name for a chance to win big.&#8221;<\/span><\/li>\n<\/ul>\n<p><b>Paint a picture<\/b><\/p>\n<p><span style=\"font-weight: 400;\">As you undoubtedly know, Instagram is an image-based platform, which gives you ample opportunity to tell a story with your videos and pictures.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To supplement your award-winning Instagram bio, you should utilize the power of Instagram Stories, saving your best stories as <\/span><i><span style=\"font-weight: 400;\">Highlights<\/span><\/i><span style=\"font-weight: 400;\"> that will permanently feature directly below your biographical copy (until you choose to delete them) for the world to see.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instagram Stories offer the chance to share eye-catching <\/span><a href=\"https:\/\/www.agiliron.com\/blog\/4-inspiring-examples-of-brand-storytelling-in-the-digital-age\/\"><span style=\"font-weight: 400;\">brand narratives<\/span><\/a><span style=\"font-weight: 400;\"> with your audience, and by saving your best efforts as Highlights, you will be able to extend your bio with visuals that inspire, engage, and attract prospective customers to your brand. <\/span><\/p>\n<p><a href=\"https:\/\/www.brandwatch.com\/blog\/infographic-instagram-stories-facts-stats\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">300 million<\/span><\/a><span style=\"font-weight: 400;\"> users interact with Instagram Stories daily, so if you\u2019re looking to squeeze all the value you can from your Insta bio, this is a tactic worth trying.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This tutorial will show you how:<\/span><\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/L4zzgoFSCxs\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3><i><span style=\"font-weight: 400;\">&#8220;Brands that use social media as a broadcasting system will end up feeling pretty lonely.&#8221; \u2013 Kim Garst<\/span><\/i><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">While the success of your Instagram bio largely boils down to employing a seamless mix of the above tactics, it\u2019s vital to remember that in order to truly connect with prospective buyers, you need to offer real value while speaking to them in a warm and natural way.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your approach is too robotic or deemed too salesy, people will seldom flock to your page. At the heart of your Instagram bio writing efforts, you should always keep your language flowing and accessible.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">150 characters may not be much, but if you use the space wisely, success will be yours for the taking.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Best of luck, and for more inspiring insights, explore our study into the <\/span><a href=\"https:\/\/www.agiliron.com\/blog\/the-evolution-of-the-ecommerce-customer\/\"><span style=\"font-weight: 400;\">evolution of the eCommerce customer<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Create an Instagram account for your business that gets noticed &nbsp; Source As you know, we live in the age of social media. At present, there are around 2.7 billion active social media users worldwide, and of those people, around one billion own active Instagram accounts. Instagram\u2019s flawless functionality coupled with its highly-digestible, highly-visual nature [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1125,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1119","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.agiliron.com\/blog\/wp-json\/wp\/v2\/posts\/1119","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.agiliron.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.agiliron.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.agiliron.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.agiliron.com\/blog\/wp-json\/wp\/v2\/comments?post=1119"}],"version-history":[{"count":0,"href":"https:\/\/www.agiliron.com\/blog\/wp-json\/wp\/v2\/posts\/1119\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.agiliron.com\/blog\/wp-json\/wp\/v2\/media\/1125"}],"wp:attachment":[{"href":"https:\/\/www.agiliron.com\/blog\/wp-json\/wp\/v2\/media?parent=1119"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.agiliron.com\/blog\/wp-json\/wp\/v2\/categories?post=1119"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.agiliron.com\/blog\/wp-json\/wp\/v2\/tags?post=1119"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}