{"id":1186,"date":"2019-06-04T20:32:26","date_gmt":"2019-06-05T03:32:26","guid":{"rendered":"http:\/\/www.agiliron.com\/blog\/?p=1186"},"modified":"2025-10-30T04:22:58","modified_gmt":"2025-10-30T11:22:58","slug":"emerging-mobile-marketing-trends-for-this-year-and-beyond","status":"publish","type":"post","link":"https:\/\/www.agiliron.com\/blog\/emerging-mobile-marketing-trends-for-this-year-and-beyond\/","title":{"rendered":"Emerging Mobile Marketing Trends for This Year and Beyond"},"content":{"rendered":"

We live in a mobile world, and remaining on top of the latest trends is essential.<\/strong><\/h2>\n

\u201cThe adoption rate of mobile is twice that of the internet, three times that of social media, and 10 times faster than PCs.\u201d \u2013 Emma Crowe, senior marketing expert<\/span><\/i><\/h3>\n

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Not long ago, we established the importance of adopting a mobile mindset as a part of your <\/span>eCommerce marketing strategy<\/span><\/a>. Rapidly evolving digital technologies coupled with a continual rise in tablet or smartphone consumption mean that there have never been more opportunities to expand your audience through the medium of mobile.<\/span><\/p>\n

If you\u2019re an eCommerce business looking to get ahead of your competitors and stand out in your niche, here are five brand new mobile trends that you should know about.<\/span><\/p>\n

By understanding these emerging trends in more detail, you\u2019ll be able to refine your marketing strategies for success, boosting brand awareness as well as your profits in the process.<\/span><\/p>\n

Let\u2019s get going.<\/span><\/p>\n

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Mobile-first<\/b><\/h2>\n

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At present, <\/span>70% of all web traffic <\/span><\/a>occurs on mobile devices. Moreover, 51% of consumers<\/span><\/a> confirm that they use mobile devices to find new brands and products.<\/span><\/p>\n

It\u2019s clear that there\u2019s a global thirst for the freedom and flexibility that mobile devices provide. This is by no means a fresh concept (as mobile has now surpassed desktop on a global scale), and adopting a mobile-first mindset will form the foundations of your future success.<\/span><\/p>\n

As Google begins to index content for mobile \u2013 as opposed to desktop and mobile \u2013 it\u2019s vital that you create strategic content that is specially optimized and designed for the mobile experience.<\/span><\/p>\n

By broadening your efforts and creating specific campaigns for mobile consumptions, you stand to boost your search engine rankings while increasing brand engagement.<\/span><\/p>\n

To understand this concept on a deeper level, here\u2019s a video that explains Google\u2019s new mobile-first algorithm:<\/span><\/p>\n