{"id":1190,"date":"2019-06-04T20:42:30","date_gmt":"2019-06-05T03:42:30","guid":{"rendered":"http:\/\/www.agiliron.com\/blog\/?p=1190"},"modified":"2025-09-24T21:37:13","modified_gmt":"2025-09-25T04:37:13","slug":"a-small-business-owners-guide-to-facebook-advertising","status":"publish","type":"post","link":"https:\/\/www.agiliron.com\/blog\/a-small-business-owners-guide-to-facebook-advertising\/","title":{"rendered":"A Small Business Owner\u2019s Guide to Facebook Advertising"},"content":{"rendered":"<h2><strong>How to harness the power of Facebook advertising.<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-1191\" src=\"https:\/\/www.agiliron.com\/blog\/wp-content\/uploads\/2019\/06\/cellphone-electronics-facebook-744464.jpg\" alt=\"A Small Business Owner\u2019s Guide to Facebook Advertising\" width=\"1280\" height=\"853\" title=\"\" srcset=\"https:\/\/www.agiliron.com\/blog\/wp-content\/uploads\/2019\/06\/cellphone-electronics-facebook-744464.jpg 1280w, https:\/\/www.agiliron.com\/blog\/wp-content\/uploads\/2019\/06\/cellphone-electronics-facebook-744464-300x200.jpg 300w, https:\/\/www.agiliron.com\/blog\/wp-content\/uploads\/2019\/06\/cellphone-electronics-facebook-744464-768x512.jpg 768w, https:\/\/www.agiliron.com\/blog\/wp-content\/uploads\/2019\/06\/cellphone-electronics-facebook-744464-1024x682.jpg 1024w, https:\/\/www.agiliron.com\/blog\/wp-content\/uploads\/2019\/06\/cellphone-electronics-facebook-744464-600x400.jpg 600w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><a href=\"https:\/\/www.pexels.com\/photo\/gold-iphone-6-with-note-pads-744464\/\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">Source<\/span><\/i><\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><i><span style=\"font-weight: 400;\">\u201cSocial media is about the people, not about your business. Provide for the people and the people will provide you.\u201d \u2013 Matt Goulart<\/span><\/i><\/h3>\n<p>&nbsp;<\/p>\n<p><b>There\u2019s no denying it: Facebook is the most powerful social media platform in the world.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Despite the constant emergence of new social media platforms, Facebook is still the most widely used social media site on the planet, with <\/span><a href=\"https:\/\/www.pewinternet.org\/2018\/03\/01\/social-media-use-in-2018\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">68% of adults<\/span><\/a><span style=\"font-weight: 400;\"> in the US alone confirming that they actively use the platform.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To engage, inspire, and form valuable relationships with your target audience, investing in social media marketing is a must. If you\u2019re looking to attract the right people to your budding business, using Facebook Ads will help you expand your commercial reach. This will ultimately help you boost your bottom line.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Facebook Ads are a powerful tool. If utilized correctly, this platform will allow you to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Drive web traffic from engaged and motivated customers that are likely to convert.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Target potential customers based on demographic information such as age, sex, location, and personal interests.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Boost brand awareness by getting your inspiring advertising in front of the right people.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Sounds great, right? We thought so. To help you on your journey to social media marketing success, here\u2019s a step-by-step guide on how to use Facebook Ads for your budding eCommerce or brick-and-mortar empire.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>1) <\/b><b>Set Up Facebook Business Manager and Pixel<\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">To lay the foundations of your ongoing Facebook advertising strategy, the first thing you need to is set up your Business Manager account.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Business Manager will host your Facebook Ad account, business pages, and any other tools you may need to run your various social media promotions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To create your Business Manager account, head to the <\/span> account management page <span style=\"font-weight: 400;\"> and click on \u201cCreate Account.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you&#8217;ve created your account, you&#8217;ll be prompted to add all of your most vital business details, including your business name and email address. Here\u2019s an instructional video to guide you through the process:<\/span><\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/brUX8tP2eZA\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">When your Business Manager account is all set up and ready to go, the next stage is installing the Facebook Pixel.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many business owners overlook the Facebook Pixel, but this is an invaluable tool as it provides data on the success of your advertising campaigns, including sales and revenue metrics. The Pixel is a middle point between your online shop (or website) and your Facebook Ads account. Here\u2019s a guide on how to install it on <\/span><a href=\"https:\/\/www.andreavahl.com\/facebook\/facebookadspixel.php\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">various sites and platforms<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>2) Get to Grips with Your Facebook Audience<\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Now that you\u2019ve laid the foundation, it\u2019s time to start thinking about your audience. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you know who you\u2019re aiming your efforts at, you\u2019ll be able to create promotional communications that engage and inspire on a deeply personal level.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One incredibly effective way to understand your audience is by creating targeted buyer personas based on what you consider to be your model customers. Here is a step-by-step <\/span><a href=\"https:\/\/www.agiliron.com\/blog\/a-step-by-step-guide-to-creating-effective-buyer-personas-for-your-business\/\"><span style=\"font-weight: 400;\">guide to creating effective buyer personas for your business<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve painted a comprehensive picture of your consumer base, you can use Facebook Ads\u2019 Custom Audiences and Demographic Targeting features to develop targeted promotions aimed at prospects based on specific demographic data, including preferences, interests, age, gender, geographical location, and \u00a0additional elements such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Previous website visitors: <\/b><span style=\"font-weight: 400;\">You can target these users based on the pages they\u2019ve interacted with or their on-site browsing behavior. This is useful for brick-and-mortar store owners \u2013 you can use it to attract web visitors to your store through targeted ad content.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Contacts lists:<\/b><span style=\"font-weight: 400;\"> Customers that have shared their name, email, and phone number with your business.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>App users:<\/b><span style=\"font-weight: 400;\"> Any consumers that have downloaded and used your app.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">While Demographic Targeting is primarily used to reach new consumers, Custom Audiences is effective for retargeting those who have interacted with your store in the past. Both of these features will help give your Facebook promotions shape and direction.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>3) Create Your Campaign<\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Armed with a newfound understanding of your customers along with your targeted ad features, you should start thinking about your first official Facebook Ads campaign.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whenever you see a Facebook post or promotion on your feed accompanied by the word \u201cSponsored<\/span><i><span style=\"font-weight: 400;\">,\u201d <\/span><\/i><span style=\"font-weight: 400;\">it was created with Facebook Ads. Many brands and businesses use Facebook Ads to create a cohesive mix of strategic posts, ads, graphics, and content as part of a campaign.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To get your campaign off to the best possible start, you\u2019ll first need to set a clearcut objective in your Ad Manager tool, which you can find in your Business Manager account. By clicking on the \u201cCreate\u201d button, you\u2019ll be able to choose from three objectives: <\/span><i><span style=\"font-weight: 400;\">awareness, consideration, and conversion.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve established your campaign\u2019s key objective, you\u2019ll be offered a host of more detailed options for your promotional content, including video views, traffic, and increased catalog sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The cost of each advertisement will differ depending on your key objective and the way you tailor your content. As a general rule of thumb, awareness goals cost less per impression compared to conversion-based objectives.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To ensure maximum success, take the time to consider your campaign\u2019s main priority based on your unique business goals and the needs of your audience. Once you have a clearcut direction, you\u2019ll be able to set up your campaign, clearly labeling each ad for quick reference once you start to populate and publish your promotions.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>4) Build Your Ads<\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">You have your buyer personas at the ready, you understand how to target your ads, now\u2019s the time to start building those ads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here, you will put your demographic targeting into place, set your ads budgets, decide where you\u2019re going to place your promotions on Facebook\u2019s network, and most importantly \u2013 create your content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Starting from the ground up, you should set a maximum budget and timeframe (the length of time you want your ad to run) for each advert before filling out your demographic targeting information based on the information from your buyer persona and the research you conducted in step two.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This video will guide you through the process:<\/span><\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/sxgDwSto3mM\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">Once these fields are populated, you\u2019ll be free to get creative and start crafting content for your adverts. The sky is the limit, but here are a few essential components of a great FB ad:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> Compelling copy that speaks to your audience<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">At least one striking visual<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A clear call-to-action (CTA) that encourages users to interact with your content.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Here are some cutting-edge Facebook campaigns you should explore for creative inspiration:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/adespresso.com\/blog\/best-facebook-ad-campaigns\/\" target=\"_blank\" rel=\"noopener\"><b>Promo by Slidely<\/b><\/a><b>: <\/b><span style=\"font-weight: 400;\">This campaign is aimed at small businesses. It is fun, inspiring, and highly visual, and it earned a total of 2.2 million social media views.<\/span><\/li>\n<li><b><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2016\/05\/23\/facebook-ad-examples\" target=\"_blank\" rel=\"noopener\">Google\u2019s \u2018Build What\u2019s Next\u2019 campaign<\/a>: <span style=\"font-weight: 400;\">This reactive feat of Facebook marketing used consistent branding, aspirational language, and solid incentives to yield a host of positive results.<\/span><\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">There is a wide range of ad templates for creating inspirational promotional content \u2013 from carousels to video-based adverts and more. Take the time to explore this rich tapestry of templates and utilize a balanced mix of styles.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>5) Deliver. Optimize. Repeat.<\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Once your ads are out there for people to see, make sure you consistently monitor your results by analyzing the data served up in your Ad Manager account (to visualize real-time ad performance) as well as the insights collected by your Pixel (to gain an understanding of how your ads have affected website traffic, in-store visits, and conversions).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Monitoring your results will help you determine your overall return on investment (ROI). You\u2019ll also be able to optimize your future campaigns for success by digging into what works and what doesn\u2019t.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When analyzing your Facebook ad data, look at the times of day during which your audience is most engaged, the individual value each piece of content offers for meeting your objectives, and what content-based weaknesses you need to work on.<\/span><\/p>\n<h3><i><span style=\"font-weight: 400;\">\u201cSocial media is the ultimate equalizer. It gives a voice and a platform to anyone willing to engage.\u201d \u2013 Amy Jo Martin<\/span><\/i><\/h3>\n<p><span style=\"font-weight: 400;\">Optimizing your campaigns is an ongoing process. By learning from past mistakes and triumphs, you\u2019ll be able to scale, evolve, expand your reach, and boost your profits over time. Facebook Ads doesn\u2019t offer a shortcut to success, but if you invest ample time and resources into your campaigns and get to know your audience, you will reap great rewards.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For more social media-inspired insights, check out our guide to <\/span><a href=\"https:\/\/www.agiliron.com\/blog\/a-guide-to-instagram-marketing-success\/\"><span style=\"font-weight: 400;\">Instagram marketing success<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to harness the power of Facebook advertising. &nbsp; Source &nbsp; \u201cSocial media is about the people, not about your business. Provide for the people and the people will provide you.\u201d \u2013 Matt Goulart &nbsp; There\u2019s no denying it: Facebook is the most powerful social media platform in the world. Despite the constant emergence of [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1192,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1190","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.agiliron.com\/blog\/wp-json\/wp\/v2\/posts\/1190","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.agiliron.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.agiliron.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.agiliron.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.agiliron.com\/blog\/wp-json\/wp\/v2\/comments?post=1190"}],"version-history":[{"count":0,"href":"https:\/\/www.agiliron.com\/blog\/wp-json\/wp\/v2\/posts\/1190\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.agiliron.com\/blog\/wp-json\/wp\/v2\/media\/1192"}],"wp:attachment":[{"href":"https:\/\/www.agiliron.com\/blog\/wp-json\/wp\/v2\/media?parent=1190"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.agiliron.com\/blog\/wp-json\/wp\/v2\/categories?post=1190"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.agiliron.com\/blog\/wp-json\/wp\/v2\/tags?post=1190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}