{"id":1208,"date":"2019-07-28T18:15:35","date_gmt":"2019-07-29T01:15:35","guid":{"rendered":"http:\/\/www.agiliron.com\/blog\/?p=1208"},"modified":"2025-11-25T02:43:05","modified_gmt":"2025-11-25T10:43:05","slug":"how-to-make-a-brand-video-that-customers-actually-watch","status":"publish","type":"post","link":"https:\/\/www.agiliron.com\/blog\/how-to-make-a-brand-video-that-customers-actually-watch\/","title":{"rendered":"How to Make a Brand Video That Customers Actually Watch"},"content":{"rendered":"

Your step-by-step guide to brand-boosting video success.<\/strong><\/h2>\n

There\u2019s no denying it: <\/span>humans are visual creatures<\/span><\/i>. Studies suggest that <\/span>65%<\/span><\/a> of the world\u2019s population digests imagery more effectively than text-based information or materials alone.<\/span><\/p>\n

When it comes to promoting your business to prospects, producing an inspiring targeting brand video will prove incredibly effective in driving engagement and encouraging conversions.<\/span><\/p>\n

Video marketing is a powerful tool, and by creating head-turning brand videos that speak to your target audience, you will reap great rewards.<\/span><\/p>\n

Here, we\u2019ll explore the importance of video marketing in the digital age while walking you through the essential steps you should follow for supreme promotional success of the visual variety.<\/span><\/p>\n

Video marketing is, without a doubt, one of the biggest reasons I\u2019ve been able to create multiple six-figure businesses online.\u201d\u2014Katie Freiling, author and entrepreneur<\/span><\/i><\/h3>\n

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Video marketing insights you should know<\/b><\/h2>\n

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Before we get started with our branded video marketing guide, here is a curated selection of insights that will put the power of this most powerful of promotional mediums into practical perspective:<\/span><\/p>\n

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  • 54% of today\u2019s consumers want to see more video-based content from the brands they like and follow. (Source: <\/span>Social Media Today<\/span><\/a>)<\/span><\/li>\n
  • Recent studies show that video is the number one most popular kind of content to consume on social media platforms. (Source: <\/span>Pew Internet<\/span><\/a>)<\/span><\/li>\n
  • 88% of today\u2019s video marketers are more than satisfied with the return on investment (ROI) for their efforts. (Source: <\/span>Oberlo<\/span><\/a>)<\/span><\/li>\n
  • Brands and businesses that produce branded videos enjoy an average of 66% more quality leads per year compared to those that don\u2019t. (Source: <\/span>OptinMonster<\/span><\/i><\/a>)<\/span><\/i>\u00a0<\/span><\/li>\n
  • YouTube is the planet\u2019s second most prolific search engine, boasting an average of 1.5 billion active users per month. (Source: <\/span>Omni Core<\/span><\/i><\/a>)<\/span><\/i><\/li>\n<\/ul>\n

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    How to create a business-boosting brand video<\/b><\/h2>\n

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    To help boost your commercial reach, expand your audience, and enjoy maximum marketing success, here is a step-by-step guide to creating a branded video that gets results.<\/span><\/p>\n

    Know your audience<\/b><\/p>\n

    When it comes to digital marketing, understanding your audience on a personal level will form the foundations of your success\u2014video is no exception.<\/span><\/p>\n

    To create a narrative or concept that will resonate with your audience, you need to get a firm grasp of their specific pain points in addition to their wants, needs, and desires.<\/span><\/p>\n

    By using a mix of digital age and comprehensive qualitative insights, you should <\/span>create buyer personas<\/span><\/a> based on your core customer base and use these profiles to shape the creative direction of your video content.<\/span><\/p>\n