{"id":1212,"date":"2019-07-28T18:21:01","date_gmt":"2019-07-29T01:21:01","guid":{"rendered":"http:\/\/www.agiliron.com\/blog\/?p=1212"},"modified":"2025-11-23T20:32:43","modified_gmt":"2025-11-24T04:32:43","slug":"how-to-work-with-influencers-to-boost-your-ecommerce-business","status":"publish","type":"post","link":"https:\/\/www.agiliron.com\/blog\/how-to-work-with-influencers-to-boost-your-ecommerce-business\/","title":{"rendered":"How to Work with Influencers to Boost Your eCommerce Business"},"content":{"rendered":"<h2><strong>Influencers are powerful in the digital age. Here\u2019s how to work with them.<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">In an age where consumers are more empowered than ever before, influencing buying decisions is becoming more a more difficult.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today&#8217;s digital natives <\/span><a href=\"https:\/\/www.linkedin.com\/pulse\/who-do-you-trust-92-consumers-peer-recommendations-over-joey-little\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">value<\/span><\/a><span style=\"font-weight: 400;\"> the views and opinions of their peers over traditional advertising. Moreover, the digital consumer craves a significant level of trust and transparency from brands, which means that if you want to enjoy real results, your marketing communications must be genuine, authentic, and value-driven.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">That\u2019s where influencers come in.<\/span><\/i><span style=\"font-weight: 400;\"> As social media becomes an integral part of the consumer experience, people look to influencers in addition to their peers when choosing brands and making purchasing decisions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At present, <\/span><a href=\"https:\/\/www.thinkwithgoogle.com\/_qs\/documents\/604\/youtube-stars-influence-b.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">70% of teenagers<\/span><\/a><span style=\"font-weight: 400;\"> trust influencers over traditional celebrities. Moreover, <\/span><a href=\"http:\/\/www.ion.co\/twitter-has-released-a-report-showing-consumers-seek-product-recommendations-from-influencers-almost-as-much-as-they-do-from-friends\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">49% of modern consumers<\/span><\/a><span style=\"font-weight: 400;\"> rely on influencer recommendations when looking to purchase an item or commit to a service.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Influencer marketing is a powerful force, and by working with the right influencers in your niche, you\u2019re likely to expand your commercial reach, boost your brand\u2019s credibility, and as a result\u2014propel your eCommerce business to exciting new heights.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Why use influencer marketing?<\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Social media influencers exist in every niche or industry imaginable. By strategically collaborating with relevant influencers, you\u2019ll reap the endless rewards that influencer marketing brings.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To further demonstrate the business-boosting potential of influencer marketing, here are some hand-picked insights you should know:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><i><span style=\"font-weight: 400;\">Influencer marketing is one of the world&#8217;s fastest-growing online customer-acquisition techniques.<\/span><span style=\"font-weight: 400;\"> (Source: <\/span><a href=\"https:\/\/www.google.com\/search?source=hp&amp;ei=4uEmXZ7IGfzhgweNkpaoDA&amp;q=Influencer+marketing+is+one+of+the+world%27s+fastest-growing+online+customer-acquisition+techniques&amp;oq=Influencer+marketing+is+one+of+the+world%27s+fastest-growing+online+customer-acquisition+techniques&amp;gs_l=psy-ab.3...348832.348832..349172...0.0..0.95.186.2......0....2j1..gws-wiz.....0.NsF4sn9wX3o\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Shane Barker<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The influencer marketing industry is expected to rise to $10 billion by 2020. (<\/span><i><span style=\"font-weight: 400;\">Source: <\/span><\/i><a href=\"https:\/\/www.adweek.com\/performance-marketing\/giordano-contestabile-activate-by-bloglovin-guest-post-influencer-marketing-in-2018\/\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">AdWeek<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">)<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">74% of consumers trust social networking platforms to help guide their buying decisions. <\/span><i><span style=\"font-weight: 400;\">(Source: <\/span><\/i><a href=\"https:\/\/blog.luthresearch.com\/how-social-media-influences-purchasing-decisions\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">Social Media Week<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">)<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">67% of online businesses work with social media influencers in their niche to promote targeted products and content. (<\/span><i><span style=\"font-weight: 400;\">Source: <\/span><\/i><a href=\"https:\/\/www.socialmediatoday.com\/social-networks\/6-big-benefits-using-influencer-marketing-your-social-strategy\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">Social Media Today<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">)<\/span><\/i><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<\/ul>\n<h3><i><span style=\"font-weight: 400;\">\u201cAn influencer promoting and amplifying your message, your brand, to their audience means credibility. It means additional reach, and it means you get an outsized modifier to the conversion process.\u201d\u2014Rand Fishkin, Founder of Moz<\/span><\/i><\/h3>\n<p>&nbsp;<\/p>\n<h2><b>How to use influencers to boost your eCommerce success<\/b><\/h2>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">There&#8217;s no denying it: <\/span><i><span style=\"font-weight: 400;\">influencers are an invaluable asset to today&#8217;s eCommerce businesses.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">The right industry influencers will help you offer your prospects personal value while validating your brand to the people that are most likely to invest in your products or services. In doing so, you\u2019ll forge long-lasting relationships that will help you boost your profits and grow your eCommerce empire.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To help you on your path to influencer marketing enlightenment, here\u2019s a step-by-step guide to working with influencers to boost your business.<\/span><\/p>\n<p><b>Find the right influencers<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Regardless of whether you sell fitness trackers, novelty socks, or anything in between, any successful influencer marketing campaign begins with the right working relationships.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before you even start thinking about nurturing influencer relationships and conjuring up campaign ideas, reaching out to the right influencers in your niche is essential. Relevance is the beating heart of any successful influencer marketing initiative, so you need to look at the right people, in the right place.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When conducting your research, search for \u201cmost popular influencers\u201d in your industry or niche and check their follower base across platforms. You should also look at the content these influencers create and the level of engagement they receive or value they offer. Remember, metrics alone don\u2019t always equate to success.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before creating a shortlist of influencers and branching out to them, you should work through this checklist of questions:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Will they understand my brand and be happy to get on board?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Are they advocates of other notable brands in my niche?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Does their tone of voice and personality match my brand\u2019s?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Can they create high-quality, value-driven posts and content?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Do I feel that their followers could become potential customers of mine?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If the influencers on your shortlist meet all of these criteria, contact them and get the ball rolling.<\/span><\/p>\n<p><b>Build meaningful relationships<\/b><\/p>\n<p><span style=\"font-weight: 400;\">When reaching out to potential influencers, it\u2019s important to introduce them to your brand and its mission. You should also demonstrate that you know who they are and what they stand for by referencing their work in your correspondence.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The last thing any influencer wants is a template suggesting that they\u2019re one of hundreds of people you\u2019re blasting out a quick DM or email to\u2014doing so will get you nowhere.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make your outreach communications personable, tailored to the influencer, informational, and above all else\u2014explain how your potential working relationship will benefit both of you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve hooked in your first influencers, make sure you nurture your relationships by engaging with them via social media, offering compensation, and offering them free products or experiences to trial.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Maintain regular correspondence, provide fair working terms, and communicate your passion for your industry, and you will squeeze every last drop of value from your influencer relationships.<\/span><\/p>\n<p><b>Encourage product reviews<\/b><\/p>\n<p><span style=\"font-weight: 400;\">As we\u2019ve established, <\/span><i><span style=\"font-weight: 400;\">today\u2019s consumers look to social media influencers when making purchasing decisions.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">With this in mind, one of the most effective influencer marketing tactics involves product or service reviews. In addition to compensation, most influencers relish the opportunity to \u201clive the brand\u201d and enjoy free products or trials. Give them what they want in exchange for a social media plug or product review.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take high-street fashion retailer H&amp;M, for instance. The brand teamed up with fashion influencers <\/span><a href=\"https:\/\/www.instagram.com\/sincerelyjules\/?hl=en\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Julie Sari\u00f1ana<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.instagram.com\/elavelden\/?hl=en\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Ela Velden<\/span><\/a><span style=\"font-weight: 400;\">\u2014two of the planet\u2019s most prolific fashion bloggers, to promote its new Fall Studio Collection.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To add a layer of personal depth to its marketing campaign, H&amp;M encouraged the fashion bloggers to sport and promote some of their favorite garments from the collection via their Instagram accounts:<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-1214\" src=\"https:\/\/www.agiliron.com\/blog\/wp-content\/uploads\/2019\/07\/Jules.jpg\" alt=\"\" width=\"308\" height=\"558\" title=\"\" srcset=\"https:\/\/www.agiliron.com\/blog\/wp-content\/uploads\/2019\/07\/Jules.jpg 308w, https:\/\/www.agiliron.com\/blog\/wp-content\/uploads\/2019\/07\/Jules-166x300.jpg 166w\" sizes=\"(max-width: 308px) 100vw, 308px\" \/><i><span style=\"font-weight: 400;\">Screenshot<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">As you can see from this post alone, the engagement was phenomenal. These product reviews or testimonial-based tactics helped boost sales while making <\/span><a href=\"https:\/\/www.instagram.com\/hm\/?hl=en\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">H&amp;M\u2019s Instagram<\/span><\/a><span style=\"font-weight: 400;\"> one of the most subscribed accounts in fashion retail\u2014a testament to the power of influencer marketing.<\/span><\/p>\n<p><b>Content creation<\/b><\/p>\n<p><span style=\"font-weight: 400;\">In addition to plugging your products through social media reviews, testimonials, and posts, working with your influencers to produce engaging, targeted content will help boost the success of your eCommerce business.<\/span><\/p>\n<p><a href=\"https:\/\/www.agiliron.com\/blog\/an-ecommerce-beginners-guide-to-content-marketing\/\"><span style=\"font-weight: 400;\">Content marketing<\/span><\/a><span style=\"font-weight: 400;\"> is one of the most valuable marketing methods available to today\u2019s brands. Couple well-crafted blog posts, articles, eBooks, whitepapers, or videos with an influencer\u2019s touch, and you\u2019re likely to enjoy amazing results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When it comes to creating inspirational content for your target, the sky really is the limit. Here are some influencer-inspired approaches you can take:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Produce<\/b><span style=\"font-weight: 400;\"> product-focused promotional landing pages on your website, including positive endorsements, testimonials, or insights from your influencer.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Place<\/b><span style=\"font-weight: 400;\"> influencer testimonials on your website\u2019s homepage or social media information pages.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Create<\/b><span style=\"font-weight: 400;\"> guest posts for relevant industry magazines or publications in collaboration with your influencer.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Host <\/b><span style=\"font-weight: 400;\">a competition or giveaway through your blog and social media channels and ask your influencer to be the face of the campaign, producing content around it and plugging via social media to expand your reach.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Ask <\/b><span style=\"font-weight: 400;\">your influencer to produce an article or post on their blog that promotes your brand and links back to your online store or website.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">With the right content, you can boost your brand awareness\u2014and profits\u2014in no time.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-1215\" src=\"https:\/\/www.agiliron.com\/blog\/wp-content\/uploads\/2019\/07\/ZAch.jpg\" alt=\"\" width=\"738\" height=\"530\" title=\"\" srcset=\"https:\/\/www.agiliron.com\/blog\/wp-content\/uploads\/2019\/07\/ZAch.jpg 738w, https:\/\/www.agiliron.com\/blog\/wp-content\/uploads\/2019\/07\/ZAch-300x215.jpg 300w\" sizes=\"(max-width: 738px) 100vw, 738px\" \/><i><span style=\"font-weight: 400;\">Screenshot<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Prolific Instagram influencer <\/span><a href=\"https:\/\/www.instagram.com\/zachking\/?hl=en\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Zach King<\/span><\/a><span style=\"font-weight: 400;\"> works with a roster of renowned brands to produce content that speaks to their audience and amuses or inspires them while addressing their problems or pain points.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From this Elon Musk plug alone, it\u2019s clear that a single piece of video yields a tremendous level of engagement\u2014gold dust to today\u2019s eCommerce brands, big or small.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Zach earns around nine million views on every short video he creates and shares through Instagram. To date, he&#8217;s worked with Pixar, Coca-Cola, and Crayola, among many others, helping to spearhead many of their most focused campaigns and initiatives and expose them to a wider audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A rising international influencer, Zach is one of many out there helping brands to exceed their campaign targets. By taking the time to strategize with your influencers, you\u2019ll be able to create content that is sure to engage, inspire, and help boost your eCommerce business prospects.<\/span><\/p>\n<h3><i><span style=\"font-weight: 400;\">\u201cInfluencers\u200a &#8211; \u200athey\u2019re the best thing since sliced bread. But forget bread; they\u2019re selling like hot cakes. They\u2019re creating huge returns, and they\u2019re only set to keep growing!\u201d\u2014Emily Warna, content marketing expert<\/span><\/i><\/h3>\n<p><span style=\"font-weight: 400;\">When approached the right way, influencer marketing will ensure your brand remains relevant, robust, and scalable in this competitive digital age.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The influencers you choose to work with don\u2019t need to have half as many followers as the likes of Zach King or Julie Sari\u00f1ana. If they have a healthy, engaged following in the right niche and a passion for what you do and you stand for, then together, you will be unstoppable.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For more brand-boosting marketing inspiration, read our <\/span><a href=\"https:\/\/www.agiliron.com\/blog\/a-small-business-owners-guide-to-facebook-advertising\/\"><span style=\"font-weight: 400;\">small business owner\u2019s guide to Facebook advertising<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.pexels.com\/photo\/three-people-using-smartphones-1471752\/\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">Source<\/span><\/i><\/a><em> for feature image.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Influencers are powerful in the digital age. Here\u2019s how to work with them. In an age where consumers are more empowered than ever before, influencing buying decisions is becoming more a more difficult. Today&#8217;s digital natives value the views and opinions of their peers over traditional advertising. Moreover, the digital consumer craves a significant level [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1216,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1212","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.agiliron.com\/blog\/wp-json\/wp\/v2\/posts\/1212","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.agiliron.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.agiliron.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.agiliron.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.agiliron.com\/blog\/wp-json\/wp\/v2\/comments?post=1212"}],"version-history":[{"count":0,"href":"https:\/\/www.agiliron.com\/blog\/wp-json\/wp\/v2\/posts\/1212\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.agiliron.com\/blog\/wp-json\/wp\/v2\/media\/1216"}],"wp:attachment":[{"href":"https:\/\/www.agiliron.com\/blog\/wp-json\/wp\/v2\/media?parent=1212"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.agiliron.com\/blog\/wp-json\/wp\/v2\/categories?post=1212"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.agiliron.com\/blog\/wp-json\/wp\/v2\/tags?post=1212"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}