{"id":1231,"date":"2019-10-03T18:33:52","date_gmt":"2019-10-04T01:33:52","guid":{"rendered":"http:\/\/www.agiliron.com\/blog\/?p=1231"},"modified":"2025-09-24T23:10:32","modified_gmt":"2025-09-25T06:10:32","slug":"how-to-pick-the-perfect-ecommerce-business-name","status":"publish","type":"post","link":"https:\/\/www.agiliron.com\/blog\/how-to-pick-the-perfect-ecommerce-business-name\/","title":{"rendered":"How to Pick the Perfect eCommerce Business Name"},"content":{"rendered":"

Your guide to creating the right brand name.<\/strong><\/h2>\n

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\"YourSource<\/span><\/i><\/a><\/p>\n

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\u201cDetermine who you are and what your brand is, and what you’re not. The rest of it is just a lot of noise.\u201d \u2013 <\/span>Geoffrey Zakarian<\/b>\u00a0<\/span><\/h3>\n

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Niche or sector aside, as an eCommerce business, branding is integral to your long-term success.<\/span><\/p>\n

When it comes to branding, your business name counts. It’s the very thing that will become synonymous with your entire brand, what you stand for, and what you have to offer. The necessity for solid brand names starts with the customer.<\/span><\/p>\n

You may be surprised to know that <\/span>Seventy-seven percent<\/span><\/a> of people make purchases based on a brand\u2019s name. Moreover, <\/span>82%<\/span><\/a> of the world\u2019s leading business investors feel that brand name recognition is becoming an increasingly important factor when looking to invest.<\/span><\/p>\n

It\u2019s clear that your eCommerce brand name matters. But where do epic (or at the very least, striking, relevant, and functional) business names come from? Can you just conjure them from nowhere? Or is there a thought process behind picking the perfect eCommerce business name?\u00a0<\/span><\/p>\n

Here, we\u2019ll explore how to approach choosing the right business name for your business, offering practical tips and guidance\u00a0 along the way.<\/span><\/p>\n

Let\u2019s get started.<\/span><\/p>\n

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The key elements of a solid business name<\/b><\/h3>\n

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Before we explore the practical side of choosing the right name for your brand, it\u2019s important to understand what makes a great business name\u2014the key elements, if you will.\u00a0<\/span><\/p>\n

An excellent eCommerce business name will be:<\/span><\/p>\n

Universal: <\/b>To resonate with your audience, your brand name should be short, simple, and easy to spell or pronounce. If your brand name isn\u2019t universal, it\u2019s unlikely that it will stick in the minds of consumers. Even if your business name is a little offbeat, you should make sure that it\u2019s easy to say or spell. Take Google or Budweiser, for instance\u2014 they’re unusual but roll right off the tongue.<\/span><\/p>\n

Scalable: <\/b>When considering an eCommerce business name, making sure it can grow with you is important. While your brand name should be relevant to what you do or sell, choosing something that\u2019s too on the nose could hinder your chances of commercial growth. Ponder this: <\/span>if Jeff Bezos decided to call his eCommerce empire \u2018Books Online\u2019 (his initial business model), when he moved into other areas, he would have had to rebrand, which would have cost unnecessary time and money.<\/span><\/i><\/p>\n

Visual: <\/b>It\u2019s vital that the business name you choose conjures striking visual imagery. In other words, by picking a business name that provides ample potential for an inspiring, recognizable logo and brand design, you\u2019ll be onto a winner from the get-go. If you land on a name and can visualize a logo instantly, put it on the shortlist.<\/span><\/p>\n

Secure: <\/b>Your business name should be protectable, which means that you can trademark it without any hassle and secure yourself a relevant domain name. In the digital age, a brand name that works across all platforms and touchpoints is the most powerful. Studies show that <\/span>71% of consumers<\/span><\/a> are likely to purchase from a business they follow on social media. If you have a name that works across the Web, you\u2019re likely to stand out, appealing to a broader customer base.<\/span><\/p>\n

Original: <\/b>While you don\u2019t have to choose a business name that is completely zany or out there, when you\u2019re in the process of creating a shortlist, it\u2019s important that you throw away any names that could be seen as plagiarized or that are too similar to brands that are established in your niche. Use existing names, by all means\u2014but make sure you don\u2019t copy.<\/span><\/p>\n

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How to choose the right eCommerce business name<\/b><\/h3>\n

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Now that you understand the key elements of a successful business name, it\u2019s time to look at the practical tips, methods, dos, and don\u2019ts to help you make the perfect choice for your online store.<\/span><\/p>\n

Consider words that match your mission and personality<\/b><\/p>\n

When choosing an eCommerce business name, selecting words that match your brand values and personality is essential.<\/span><\/p>\n

Sit down with your team and start brainstorming words and phrases, using the business name success elements above as a working guide.<\/span><\/p>\n

Once you have a longlist, get rid of any words or phrases that you feel are restrictive or hard to remember.\u00a0<\/span><\/p>\n

Armed with your shortlist, you should take the time to further consider what you do, why you do it, and how you want consumers to perceive you. Are you a brand that is forward-thinking and daring? Are you warm, welcoming, built for comfort? Are you founded on creativity, or are your products made for logistical types?\u00a0<\/span><\/p>\n

Every word you use will evoke a natural association. By drilling down into your brand values, you\u2019re likely to land on words that will resonate with your audience. Here are some resources to help you with your word association mission:<\/span><\/p>\n