{"id":1249,"date":"2019-12-04T19:29:21","date_gmt":"2019-12-05T03:29:21","guid":{"rendered":"http:\/\/www.agiliron.com\/blog\/?p=1249"},"modified":"2025-10-20T04:48:22","modified_gmt":"2025-10-20T11:48:22","slug":"black-friday-cyber-monday-mobile-marketing-tactics-you-need-to-know","status":"publish","type":"post","link":"https:\/\/www.agiliron.com\/blog\/black-friday-cyber-monday-mobile-marketing-tactics-you-need-to-know\/","title":{"rendered":"Black Friday & Cyber Monday Mobile Marketing Tactics You Need to Know"},"content":{"rendered":"

Boost your mobile marketing strategy for these two essential shopping days.<\/strong><\/h2>\n

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\"BoostSource<\/span><\/i><\/a><\/p>\n

Black Friday and Cyber Monday are the biggest shopping days of the year. Last year, over 174 million consumers in the US flocked to their local <\/span>brick-and-mortar stores<\/span><\/a> or went online to grab themselves a host of holiday deals. And <\/span>40%<\/span><\/a> (54% on Cyber Monday) of sales over Black Friday alone\u2014a day traditionally associated with in-store shopping\u2014was generated from mobile devices.<\/span><\/p>\n

We are living in a mobile world. In our hyper-connected digital age, people have the power to connect with their peers, conduct consumer research, and make purchases wherever they are in the world, at any time.<\/span><\/p>\n

Mobile devices are changing the way we interact with the world, offering a wealth of opportunity to eCommerce businesses looking to develop their brand and connect with a wider, more engaged audience.<\/span><\/p>\n

While Black Friday and Cyber Monday present profit-boosting for eCommerce business owners across sectors, pushing yourself ahead of the pack is essential if you want to enjoy real success.<\/span><\/p>\n

Black Friday and Cyber Monday are saturated with droves of businesses fighting to close more sales (while competing with <\/span>Amazon<\/span><\/a>!). With ample preparation and the right mindset, you will prevail.<\/span><\/p>\n

This year, adopting a mobile-first mindset will help you connect with more consumers while boosting your profits. Here, we\u2019re going to explore the mobile commerce trends and tactics that will help get you there.<\/span><\/p>\n

Let\u2019s get started.<\/span><\/p>\n

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Lean on loyalty<\/b><\/h3>\n

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As mobile consumption rises around the world, customer loyalty schemes are entering a new phase.<\/span><\/p>\n

Black Friday and Cyber Monday might be fast-paced, short-lived annual shopping days, but by leveraging the power of the mobile loyalty scheme, you stand to spark up long-term customer relationships rather than one-time purchases.<\/span><\/p>\n

Sixty-nine percent<\/span><\/a> of consumers pick brands based on whether they can earn customer loyalty or rewards program points. Moreover, <\/span>75%<\/span><\/a> of shoppers would engage more with loyalty schemes that make rewards mobile-friendly.<\/span><\/p>\n

To boost brand awareness and place your brand into the hands of mobile-hungry consumers, you should consider offering your audience a mobile loyalty rewards option on the lead-up to Black Friday or Cyber Monday to give you more time for development. You can also offer exclusive loyalty scheme signup deals post-purchase (an incentive to buy from you on one or both of the big shopping days).\u00a0<\/span><\/p>\n

Here are some practical tips to help you on your quest for mobile loyalty domination:<\/span><\/p>\n