{"id":1264,"date":"2020-01-26T21:17:02","date_gmt":"2020-01-27T05:17:02","guid":{"rendered":"http:\/\/www.agiliron.com\/blog\/?p=1264"},"modified":"2025-10-20T04:48:09","modified_gmt":"2025-10-20T11:48:09","slug":"ecommerce-a-guide-to-10-years-of-innovation","status":"publish","type":"post","link":"https:\/\/www.agiliron.com\/blog\/ecommerce-a-guide-to-10-years-of-innovation\/","title":{"rendered":"eCommerce: A Guide to 10 Years of Innovation"},"content":{"rendered":"

Walking through a decade of change and innovation.<\/strong><\/h2>\n

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\"WalkingSource<\/span><\/i><\/a><\/p>\n

“The true sign of intelligence is not knowledge but imagination.”\u2014 <\/span><\/i>Albert Einstein<\/i><\/b><\/h4>\n

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In every aspect of life, change is constant. Nothing stays the same forever, and to progress, we must evolve\u2014eCommerce is no exception.<\/span><\/p>\n

The constantly shifting nature of technology means that incremental changes often happen right under our collective noses. But by honing in on new developments and innovations, you will be able to leverage new tools, platforms, and concepts to your advantage.<\/span><\/p>\n

Since 2010, the eCommerce industry has grown by <\/span>109%<\/span><\/a>, sparking a significant rise in online shoppers the world over. Fresh innovations change the way we interact with the world around us. Although at face value, the developed world looks fairly similar to how it did in 2010, if you dig a little deeper, you\u2019ll quickly realize that things have changed significantly.<\/span><\/p>\n

Here, we glance at the most significant changes gravitating around the eCommerce industry over the past decade. To cover every change would take, well, ten years, so we\u2019re going to focus on the most meaningful aspects of transformation.<\/span><\/p>\n

Are you ready? Great, let\u2019s start our journey.<\/span><\/p>\n

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Digital payments & mass mobile adoption<\/b><\/h3>\n

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Back in 2010, we witnessed the dawn of the smartphone age. These initial developments revolutionized the way we used our mobile phones, with functionality that offered a web connection and computer-like functionality. Over the past ten years, the smartphone has developed significantly.<\/span><\/p>\n

With immersive features, a wealth of available web apps, swift web functionality, powerful camera lenses, and more, the rise of the smartphone has enticed web consumers to mobile shopping in their droves.<\/span><\/p>\n

At present, <\/span>1.92 billion<\/span><\/a> people shop online worldwide. Plus, there are more mobile devices than there are <\/span>humans<\/span><\/a> on the planet.<\/span><\/p>\n

This mass migration towards portable online shopping has changed the way that brands interact with their customers, forcing them to adopt a mobile-first mentality. In today\u2019s world, mobile-optimized websites are standard, as are seamless mobile payments.<\/span><\/p>\n

As we continue moving with warp speed towards a cashless existence, digital technology has reached a point where people can pay for goods and services with their mobile phones (or e-wallets).<\/span><\/p>\n

New mobile-based payment offerings like Apple Pay or Google Wallet have prompted incredible advancements in customer experience (CX)\u2014something that experts predict will be a primary eCommerce brand differentiator in <\/span>2020<\/span><\/a>.\u00a0<\/span><\/p>\n

Over the last ten years, mobile and digital payments have:<\/span><\/p>\n