{"id":1268,"date":"2020-01-26T21:23:58","date_gmt":"2020-01-27T05:23:58","guid":{"rendered":"http:\/\/www.agiliron.com\/blog\/?p=1268"},"modified":"2025-10-20T04:47:57","modified_gmt":"2025-10-20T11:47:57","slug":"5-ecommerce-tech-trends-to-watch-out-for-in-2020","status":"publish","type":"post","link":"https:\/\/www.agiliron.com\/blog\/5-ecommerce-tech-trends-to-watch-out-for-in-2020\/","title":{"rendered":"5 eCommerce Tech Trends to Watch Out for in 2020"},"content":{"rendered":"

Get ahead of the pack with these eCommerce insights.<\/strong><\/h2>\n

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\"GetS<\/span>ource<\/span><\/i><\/a><\/p>\n

eCommerce is in a state of constant change. As rewarding a business pursuit as it can be, keeping up with the changes is essential if you want to beat the competition.<\/span><\/p>\n

While the fundamental eCommerce model is always likely to work (buying and selling online), typically, it’s the technology that creates the most seismic shifts in the landscape. Niche or sector aside, if you fail to embrace emerging technological trends and use them to your business\u2019s advantage, it\u2019s only a matter of time before you get left behind. And in our digital world, no one is exempt.<\/span><\/p>\n

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Innovation equals success<\/b><\/h3>\n

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It happened to colossal brands like <\/span>Sears<\/span><\/a> and <\/span>Blockbuster<\/span><\/a>. A reluctance to innovate and migrate towards a fluid digital existence resulted in epic business failure for these two household names. It\u2019s true that these particular brands\u2019 roots lie in <\/span>brick and mortar<\/span><\/a> retail, but even if you run a solely online business, there\u2019s still a great deal to learn here. T<\/span>o remain successful, you must embrace innovations, using these tools and concepts to your competitive advantage.<\/span><\/i><\/p>\n

This may seem daunting, but never fear\u2014we\u2019re here to help you reach your full potential and hit 2020 running with our rundown of five essential eCommerce tech trends to watch out for in 2020.<\/span><\/p>\n

\u201cLongevity in this business is about being able to reinvent yourself or invent the future.\u201d\u2014<\/span><\/i>Satya Nadella, CEO of Microsoft Corporation<\/i><\/b><\/h4>\n

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Social selling<\/b><\/h3>\n

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Studies show that <\/span>55% of online shoppers<\/span><\/a> have purchased a product directly through a brand\u2019s social content.\u00a0<\/span><\/p>\n

We are living in a social media age, and as more platforms enter the arena, the potential for selling your products or services through the likes of Instagram, Twitter, Facebook, and dark social apps like WhatsApp will explode.<\/span><\/p>\n

eCommerce brands that embrace social media sites as touchpoints for nurturing relationships and selling products typically enjoy a healthy return on investment (ROI). In fact, social media has a <\/span>100%<\/span><\/a> higher lead-to-close rate compared to outbound marketing.<\/span><\/p>\n

By taking a strategic approach to social selling and creating content that inspires or engages your target audience, you will boost brand awareness as well as your bottom line.<\/span><\/p>\n

Explore our practical guide to <\/span>Instagram marketing<\/span><\/a> success and <\/span>social media influencer<\/span><\/a> tips to accelerate your social selling success in 2020 and beyond.<\/span><\/p>\n

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Subscription-based shopping<\/b><\/h3>\n

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The likes of Graze Box and <\/span>Dollar Shave Club<\/span><\/a> are a testament to the success of the eCommerce subscription model. Moreover, the mass consumer migration from traditional TV to SVoD viewing services like Netflix means that, in our hyper-connected modern times, consumers crave rich customer experiences coupled with the convenience of mobile technology.<\/span><\/p>\n

In just five years, the <\/span>subscription-based eCommerce model<\/span><\/a> has grown by more than 100%. The average Millennial consumer values the power of experiences. It seems that subscription services strike the perfect balance between tangible consumer goods and a level of brand interaction that extends beyond selling and buying alone.<\/span><\/p>\n

Your eCommerce business may not lend itself to offering a large scale subscription service, but by tapping into this concept with exclusive weekly or monthly email content or mobile loyalty schemes, for instance, you stand to increase consumer engagement significantly.<\/span><\/p>\n

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Immersive technologies<\/b><\/h3>\n

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Immersive technologies like virtual reality (VR) and augmented reality (AR) are not exactly new, but they are becoming all the more commonplace.<\/span><\/p>\n

By the end of next year, the global AR market alone is expected to be worth <\/span>$29.5 billion<\/span><\/a>. As immersive technologies become more accessible to consumers and people begin to integrate the likes of VR or AR into their everyday lives, a wealth of opportunity will open up for forward-thinking eCommerce business owners looking to expand their audience.<\/span><\/p>\n

Immersive technologies make incredibly powerful marketing tools as they place the consumer at the heart of the brand narrative\u2014superpowered storytelling at its best.<\/span><\/p>\n

Take IBM, for example. A tech giant that has earned a great deal of success from its digital transformation efforts, IBM helped to lead the way regarding immersive VR-based brand marketing.<\/span><\/p>\n

Understanding the growing potential of immersive technologies, the brand launched a cutting-edge <\/span>VR app<\/span><\/a> in conjunction with The New York Times.\u00a0<\/span><\/p>\n