{"id":1292,"date":"2020-03-04T17:40:04","date_gmt":"2020-03-05T01:40:04","guid":{"rendered":"http:\/\/www.agiliron.com\/blog\/?p=1292"},"modified":"2025-11-23T21:22:09","modified_gmt":"2025-11-24T05:22:09","slug":"a-definitive-guide-to-tiktok-marketing","status":"publish","type":"post","link":"https:\/\/www.agiliron.com\/blog\/a-definitive-guide-to-tiktok-marketing\/","title":{"rendered":"A Definitive Guide to TikTok Marketing"},"content":{"rendered":"<h2><strong>All you need to know about TikTok marketing.<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-1293\" src=\"https:\/\/www.agiliron.com\/blog\/wp-content\/uploads\/2020\/03\/selective-focus-photography-of-person-using-iphone-x-1542252.jpg\" alt=\"\" width=\"1280\" height=\"853\" title=\"\" srcset=\"https:\/\/www.agiliron.com\/blog\/wp-content\/uploads\/2020\/03\/selective-focus-photography-of-person-using-iphone-x-1542252.jpg 1280w, https:\/\/www.agiliron.com\/blog\/wp-content\/uploads\/2020\/03\/selective-focus-photography-of-person-using-iphone-x-1542252-300x200.jpg 300w, https:\/\/www.agiliron.com\/blog\/wp-content\/uploads\/2020\/03\/selective-focus-photography-of-person-using-iphone-x-1542252-1024x682.jpg 1024w, https:\/\/www.agiliron.com\/blog\/wp-content\/uploads\/2020\/03\/selective-focus-photography-of-person-using-iphone-x-1542252-768x512.jpg 768w, https:\/\/www.agiliron.com\/blog\/wp-content\/uploads\/2020\/03\/selective-focus-photography-of-person-using-iphone-x-1542252-600x400.jpg 600w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><a style=\"font-size: 1rem;\" href=\"https:\/\/www.pexels.com\/photo\/selective-focus-photography-of-person-using-iphone-x-1542252\/\" target=\"_blank\" rel=\"noopener\"><i>Source<\/i><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Social media has transformed the way we communicate in the digital age.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Just when you think you\u2019ve seen it all, another fresh social media platform takes the virtual world by storm, and everything changes.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re a commerce brand, wholesaler or retailer, you most likely know that social media is a powerful marketing tool as it provides an opportunity to meet your audience where they\u2019re most comfortable. However, you must keep your finger on the pulse to enjoy maximum social media marketing success.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With this in mind, we\u2019re going to talk about a brand new social media platform on the block, a little something called TikTok: <\/span><i><span style=\"font-weight: 400;\">an app that allows users to share short lip-synced, music, talent, or comedy videos with their friends or followers.<\/span><\/i><\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/owkopSceIug\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">While the likes of Facebook, <\/span><a href=\"https:\/\/www.agiliron.com\/blog\/a-guide-to-instagram-marketing-success\/\"><span style=\"font-weight: 400;\">Instagram<\/span><\/a><span style=\"font-weight: 400;\">, and Twitter continue to dominate the social media landscape, TikTok is gaining momentum among young digital natives &#8211; particularly the <\/span><a href=\"https:\/\/www.agiliron.com\/blog\/how-to-make-your-brand-appeal-to-gen-z\/\"><span style=\"font-weight: 400;\">Generation Z<\/span><\/a><span style=\"font-weight: 400;\"> population.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To help you get ahead of the pack, we\u2019ll explore this emerging social media phenomenon in greater detail while serving up a few useful TikTok marketing tips.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s begin.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>What is TikTok?<\/b><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">TikTok is a concept that emerged from the social platform Musical.ly. The \u2018original TikTok,\u2019 Musical.ly, became an instant hit among Gen Zers because of its highly visual, video-based nature.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From 2014, Musical.ly grew at a steady rate. Then, around 2015, the app leaped in popularity as the likes of Jason Derulo pledged to make videos on the platform instead of YouTube. On July 6, 2015, Musical.ly climbed to the <\/span><a href=\"https:\/\/www.businessinsider.com\/what-is-musically-2016-5?r=US&amp;IR=T\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">number one<\/span><\/a><span style=\"font-weight: 400;\"> spot in the iTunes app charts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The following year, Chinese tech company Bytedance launched its own version of Musical.ly, called Douyin, to appeal to the Chinese market. In 2017, this app was launched overseas under the name TikTok.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bytedance swiftly bought Musical.ly and created the version of TikTok that is currently causing a global stir by merging the two platforms. The catchy video-making social media app is growing stronger by the day.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To help you understand the global power of TikTok and its Chinese counterpart, Douyin, here are some facts you should know:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">In 2019, Tiktok hit the <\/span><a href=\"https:\/\/www.cnet.com\/tech\/mobile\/tiktok-hits-1-5-billion-downloads-report-says\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">1.5 billion<\/span><\/a><span style=\"font-weight: 400;\"> download mark, making it one of the world\u2019s most popular apps.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Due to its rising popularity and appeal among digital natives (Gen Z, especially), you can now download TikTok in <\/span><a href=\"https:\/\/www.adexchanger.com\/platforms\/all-about-tiktok-an-advertisers-guide-to-the-fast-growing-video-app\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">154 countries<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">TikTok has been installed on mobile devices around <\/span><a href=\"https:\/\/influencermarketinghub.com\/tiktok-stats\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">800 million<\/span><\/a><span style=\"font-weight: 400;\"> times and counting.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Videos made on the TikTok platform enjoy <\/span><a href=\"https:\/\/variety.com\/2019\/digital\/global\/video-app-tiktok-partnership-sony-escape-room-1203125685\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">17 billion<\/span><\/a><span style=\"font-weight: 400;\"> average monthly views.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">TikTok is highly subscribed, incredibly engaged, and its rapidly growing popularity makes it the perfect brand marketing playground for online retailers looking to expand their reach to a wider audience.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>The power of TikTok marketing<\/b><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Like with any social media platform or <\/span><a href=\"https:\/\/www.agiliron.com\/blog\/digital-marketing-tips-for-local-retail-stores\/\"><span style=\"font-weight: 400;\">digital marketing<\/span><\/a><span style=\"font-weight: 400;\"> medium, you must understand the fundamental concepts of TikTok marketing to do it successfully. Here, we look at the two most important and valuable areas of TikTok marketing.<\/span><\/p>\n<p><b>Generational focus<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Tapping into the <\/span><i><span style=\"font-weight: 400;\">15 seconds of digital fame <\/span><\/i><span style=\"font-weight: 400;\">dynamic, TikTok has proved a hit among younger digital natives. Most Millennials and Gen Zers prefer to consume video content above all else, and TikTok\u2019s accessible visual features make the platform attractive as a social interaction tool and creative outlet.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The app\u2019s short yet content-rich video-making concept holds digital attention spans while empowering younger, digitally-savvy users to express themselves, earning kudos among their peers in a way that is varied and fun.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By tapping into the platform and creating videos that will speak to a younger target audience, you will be able to share your products or services with consumers you might otherwise miss on other social media outlets. That said, TokTok marketing is certainly worth your time and investment.<\/span><\/p>\n<p><b>Influencer marketing with TikTok<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Another reason TikTok is such a powerful retail marketing platform is the access it offers to a whole new wave of digital influencers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many members of the Gen Z tribe are flocking to the platform to either become or interact with influencers in a particular niche. It seems that droves of digital natives are migrating away from the big social platforms to connect with peers that share preferences, beliefs, and interests far more relevant to their own.<\/span><\/p>\n<p><a href=\"https:\/\/www.telegraph.co.uk\/technology\/2019\/04\/23\/big-brands-turn-tiktok-cut-price-influencer-marketing-campaigns\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Brands<\/span><\/a><span style=\"font-weight: 400;\"> like Calvin Klein, Sony, and Fifa have already enjoyed success with TikTok-based <\/span><a href=\"https:\/\/www.agiliron.com\/blog\/how-to-work-with-influencers-to-boost-your-ecommerce-business\/\"><span style=\"font-weight: 400;\">influencer marketing<\/span><\/a><span style=\"font-weight: 400;\"> campaigns &#8211; and if you get to the party early, you can, too.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Epic examples of TikTok marketing<\/b><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">To inspire your TikTok marketing efforts, here are two epic examples you should be aware of:<\/span><\/p>\n<p><b>Influencer \u2018memeathon\u2019<\/b><\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/433ZERqd1dk\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">To showcase its catchy bite-sized video creating concept, TikTok teamed up with a mix of celebrity creators for its &#8217;15 seconds of fame memeathon.&#8217;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Big names such as Charlie Puth, Paris Hilton, and Kris Jenner signed up to participate, using the hashtag <\/span><span style=\"font-weight: 400;\">\u00a0<\/span> #memeathon <span style=\"font-weight: 400;\"> to promote the campaign across TikTok and other social platforms, including Instagram and Twitter.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The campaign extended to <\/span><a href=\"https:\/\/mediakix.com\/blog\/tik-tok-celebrity-memeathon-influencer-marketing-case-study\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">3,173,500 users<\/span><\/a><span style=\"font-weight: 400;\">, earning an engagement rate of 338,500 and 9.5 million views for posts under the \u2018memeathon\u2019 hashtag.<\/span><\/p>\n<p><b>Calvin Klein: My Calvins<\/b><\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/79qr0uMpAf4\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\n<span style=\"font-weight: 400;\">As mentioned, Calvin Klein has earned a healthy level of success with its TikTok marketing efforts. An early adopter of TikTok marketing, the brand made a serious impact with its \u2018My Calvins\u2019 campaign.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The concept was simple: <\/span><i><span style=\"font-weight: 400;\">ask relevant TikTok users, including niche influencers, to post a video of themselves sporting their favorite CK garment. <\/span><\/i><span style=\"font-weight: 400;\">This simple, accessible idea not only gave the brand some much needed \u2018street cred\u2019 among younger audiences. In a mere 24 hours, it became the most viewed campaign in CK\u2019s history.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Best TikTok marketing practices<\/b><\/h3>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">The potential of TikTok marketing is difficult to argue. Here are some practical tips to help you get your own promotional efforts into gear.<\/span><\/p>\n<p><b>Know your audience<\/b><\/p>\n<p><span style=\"font-weight: 400;\">For any eCommerce marketing campaign to succeed, knowing your audience is vital. Armed with the facts, stats, and figures included within this guide, you should set up your brand\u2019s TikTok account and dig a little deeper.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Explore what users in your niche or field are posting as well as how they interact on the platform. By understanding what strikes a chord with your users, you will be able to develop ideas that are likely to spark interaction, boosting your brand awareness in the process.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019d like to create a profile or blueprint that helps you target TikTok users the right way, explore our <\/span><a href=\"https:\/\/www.agiliron.com\/blog\/a-step-by-step-guide-to-creating-effective-buyer-personas-for-your-business\/\"><span style=\"font-weight: 400;\">practical guide to buyer personas<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b>Make shoppable content<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Naturally, your TikTok marketing success will depend on your ability to create video content that will inspire your users. As a retail brand, an effective means of getting user attention and driving traffic to your store is by making shoppable videos that direct users to where you want them to go (your website or a specific product page, for example).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This feature is in its test phase, but it\u2019s likely to launch in full soon, so you should keep your ear to the ground and take advantage of this tool before your competitors do.<\/span><\/p>\n<p><b>Focus on fun and creativity<\/b><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019ve taken the time to get a feel for the platform and understand your audience, you\u2019re likely to connect with countless video content ideas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When it comes to creating TikTok video content that resonates, the number one rule is authenticity. If you focus on having fun and being creative over the bottom line (getting people to buy things from you), your content will be more authentic, which, in turn, will drive more engagement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Taking part in TikTok trends, such as hashtag and dance challenges, is an excellent way to get yourself noticed while producing videos that your potential customers will want to see.\u00a0<\/span><\/p>\n<p><b>Join the conversion and follow the right accounts<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Every time you log into TikTok or create a video, you should do your best to be as proactive as possible. Follow accounts and influencers that are prominent or active in your niche, and take the time to comment or interact with their content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If there is a conversation happening that is relevant to your brand, join in. And, above all else, make sure you respond to any comments relating to your content as soon as possible. Doing so will empower you to get to know your audience while creating valuable customer relationships that could last a long, long time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We hope these tips have offered all you need to launch your first TikTok marketing campaign. For more retail marketing insights, check out these <\/span><a href=\"https:\/\/www.agiliron.com\/blog\/5-ecommerce-tech-trends-to-watch-out-for-in-2020\/\"><span style=\"font-weight: 400;\">five eCommerce tech trends to watch out for in 2020<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>All you need to know about TikTok marketing. &nbsp; Source Social media has transformed the way we communicate in the digital age. Just when you think you\u2019ve seen it all, another fresh social media platform takes the virtual world by storm, and everything changes. If you\u2019re a commerce brand, wholesaler or retailer, you most likely [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1294,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1292","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.agiliron.com\/blog\/wp-json\/wp\/v2\/posts\/1292","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.agiliron.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.agiliron.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.agiliron.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.agiliron.com\/blog\/wp-json\/wp\/v2\/comments?post=1292"}],"version-history":[{"count":0,"href":"https:\/\/www.agiliron.com\/blog\/wp-json\/wp\/v2\/posts\/1292\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.agiliron.com\/blog\/wp-json\/wp\/v2\/media\/1294"}],"wp:attachment":[{"href":"https:\/\/www.agiliron.com\/blog\/wp-json\/wp\/v2\/media?parent=1292"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.agiliron.com\/blog\/wp-json\/wp\/v2\/categories?post=1292"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.agiliron.com\/blog\/wp-json\/wp\/v2\/tags?post=1292"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}