{"id":1320,"date":"2020-04-20T18:59:01","date_gmt":"2020-04-21T01:59:01","guid":{"rendered":"http:\/\/www.agiliron.com\/blog\/?p=1320"},"modified":"2025-11-20T16:08:20","modified_gmt":"2025-11-21T00:08:20","slug":"key-traits-that-all-digital-consumers-share-and-how-to-leverage-them","status":"publish","type":"post","link":"https:\/\/www.agiliron.com\/blog\/key-traits-that-all-digital-consumers-share-and-how-to-leverage-them\/","title":{"rendered":"Key Traits That All Digital Consumers Share and How to Leverage Them"},"content":{"rendered":"

How to make your marketing appealing across generations.<\/strong><\/h2>\n

\"HowSource<\/span><\/i><\/a><\/p>\n

As an eCommerce business or retail brand, growing your audience is essential to the ongoing success of your business. But consumers are wildly different, and what might strike a chord with some may be meaningless to others.<\/span><\/p>\n

Often, differing consumer behaviors are generational. Baby boomers see the world and shop in a different way to millennials, for instance. As a business, the logical thing to do is segment your marketing campaigns, going for the lion\u2019s share of a smaller group of consumers. And while you should do this with many of your promotional efforts, there are times when you might want to make your messaging more inclusive.<\/span><\/p>\n

Creating marketing campaigns and offering products or features with mass appeal seems impossible in today\u2019s cutthroat digital age, but it\u2019s not beyond reach.\u00a0<\/span><\/p>\n

With seasonal campaigns (Valentine\u2019s Day, Easter, Independence Day, Thanksgiving, Christmas\u2014the list goes on), you stand to boost your profits while expanding your brand if you can appeal to a wider audience that spans generations.<\/span><\/p>\n

How do you do that? <\/b>You consider the common traits that digital consumers share and use them to create strategies that will resonate with as many people as possible.<\/span><\/p>\n

Here, we explore the key traits that almost all consumers share and the tactics you can use to give some of your marketing campaigns a universal appeal.<\/span><\/p>\n

Let\u2019s start by glancing at what we mean by <\/span>consumer generations.<\/span><\/i><\/p>\n

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Generation, what?<\/b><\/h2>\n

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Depending on your niche or specialty, your business probably targets a specific consumer group. But if you can make a few tweaks here and there, you\u2019re likely to attract the attention of a wider audience. You shouldn\u2019t stop focusing on your key target audience, but it won\u2019t hurt to get others on board.<\/span><\/p>\n

There are countless shopper demographics. Often, these different segments of consumers fall into a certain generational category. At present, there are four primary generations of online shoppers:<\/span><\/p>\n

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