{"id":1405,"date":"2020-08-03T19:02:57","date_gmt":"2020-08-04T02:02:57","guid":{"rendered":"http:\/\/www.agiliron.com\/blog\/?p=1405"},"modified":"2025-09-24T04:32:33","modified_gmt":"2025-09-24T11:32:33","slug":"offbeat-local-marketing-strategies-that-will-drive-traffic-to-your-business","status":"publish","type":"post","link":"https:\/\/www.agiliron.com\/blog\/offbeat-local-marketing-strategies-that-will-drive-traffic-to-your-business\/","title":{"rendered":"Offbeat Local Marketing Strategies That Will Drive Traffic to Your Business"},"content":{"rendered":"

Local marketing is a powerful tool. Here\u2019s how to use it.<\/strong><\/h2>\n

\"Local<\/span>Source<\/i><\/a><\/p>\n

The beauty of the digital age is that, as a retailer, you can promote your products or services to a global audience.<\/span><\/p>\n

But, as the online retail space becomes all the more saturated, finding new ways to connect with consumers is essential if you want to stand out in your niche.<\/span><\/p>\n

One of the most effective approaches you can take to growing your audience is local marketing.<\/span><\/p>\n

Seventy-two percent of consumers<\/span><\/a> that perform a local search usually find a store within five miles, and <\/span>28%<\/span><\/a> of all local searches result in a sale.<\/span><\/p>\n

If you want to create connections that will boost brand awareness while building consumer trust, you need to embrace the power of local marketing.<\/span><\/p>\n

Like with any well-established promotional strategy, your success will lie in your creativity and originality. To help you on your path to local marketing domination, we\u2019re going to explore some offbeat strategies to grow your business.<\/span><\/p>\n

But first, let\u2019s take a glance at the \u201cnear me\u201d search.<\/span><\/p>\n

 <\/p>\n

The rise of the \u201cnear me\u201d search<\/b><\/h2>\n

\u201cNear me\u201d or \u201cclose by\u201d-style searches have grown by more than <\/span>900% over two years<\/span><\/a>.\u00a0<\/span><\/p>\n

According to <\/span>Think With Google<\/span><\/a>, droves of smartphone users are dropping ZIP codes or neighborhood terms from local searches, as most of them assume that the results will be automatically relevant to their location.<\/span><\/p>\n

A \u201cnear me\u201d search shows strong buying intent. These days, people want information that is tailored to their specific needs or desires \u201cin the moment, \u201dwherever they are or whatever they\u2019re doing.\u00a0<\/span><\/p>\n

If you show up in relevant local searches or appear before consumers in your locale at a time when they\u2019re most engaged, you will accelerate the growth of your business.<\/span><\/p>\n

 <\/p>\n

Offbeat local marketing strategies you should try<\/b><\/h2>\n

Let\u2019s explore the offbeat local marketing activities that will drive traffic to your business.<\/span><\/p>\n

Get involved with community boards<\/b><\/h3>\n

Digital forums like <\/span>Quora and Reddit<\/span><\/a> are excellent platforms for joining local conversations and delivering content that offers value on a particular subject.<\/span><\/p>\n

By finding questions or conversations from people based in your locale, you will be able to spark up a dialogue while sharing insights that highlight your expertise as well as your USPs.<\/span><\/p>\n

This level of high-value local content will also help to boost your local search engine rankings. Get active on Quora, Reddit, and any online community boards or forums, create bite-sized articles that address specific pain points, and you will drive local traffic to your website.<\/span><\/p>\n

Explore & optimize your Yelp categories<\/b><\/h3>\n

Many retailers overlook this point, but it’s essential: <\/span>your success on Yelp has an impact on your overall marketing visibility.<\/span><\/i><\/p>\n

Advertising your services on Yelp is an effective way to drive local traffic, but if the categories of your listings are inaccurate, you will dilute your success.<\/span><\/p>\n

Check your categories and make sure that you’re listed in the correct niche and region.<\/span><\/p>\n

We also recommend conducting a little keyword research. Choose one local search term that is relevant to your business as well as location (for instance, if you sell dog food in Santa Monica, you might choose, \u201cbest dog food store in Santa Monica\u201d) and add it to your title as well as your description.<\/span><\/p>\n

Doing so will enhance your Yelp performance and ensure that you show up in the correct local searches.<\/span><\/p>\n

Highlight local heroes<\/b><\/h3>\n

Local marketing isn’t about search rankings and key terms alone\u2014it’s also about community.<\/span><\/p>\n

Area- or region-specific content is one of the cornerstones of local marketing. Beyond local news updates or area guides, one of the best ways to create a sense of community and build a real buzz around your brand is celebrating unsung local heroes.<\/span><\/p>\n

To highlight the heroism of people serving their local communities around the world during the pandemic, Coca-Cola released a series of mini-videos on International Workers\u2019 Day.<\/span><\/p>\n