{"id":1413,"date":"2020-08-03T19:09:19","date_gmt":"2020-08-04T02:09:19","guid":{"rendered":"http:\/\/www.agiliron.com\/blog\/?p=1413"},"modified":"2025-10-20T04:43:33","modified_gmt":"2025-10-20T11:43:33","slug":"4-digital-technologies-all-retailers-need-today","status":"publish","type":"post","link":"https:\/\/www.agiliron.com\/blog\/4-digital-technologies-all-retailers-need-today\/","title":{"rendered":"4 Digital Technologies All Retailers Need Today"},"content":{"rendered":"

If you\u2019re not embracing technology, here\u2019s why you should be.<\/strong><\/h2>\n

\"If<\/p>\n

Source<\/span><\/i><\/a><\/p>\n

Without delving too far into the COVID-19 rabbit hole\u2014by now, we’ve all got a little coronavirus burnout\u2014our recent situation has highlighted the <\/span>power of digital.<\/span><\/i><\/p>\n

As companies have shifted their business models, <\/span>brands have launched innovative campaigns<\/span><\/a>, and droves of people have started to work from home, digital technology has come into its own.<\/span><\/p>\n

Since the start of the crisis, we’ve proven that we can communicate, collaborate, and live our lives while moving to the beat of a digital drum.<\/span><\/p>\n

While online shopping is alive and well, and many consumers look forward to the prospect of heading to their favorite <\/span>brick and mortar stores<\/span><\/a>, if you want to thrive in the longterm, embracing emerging tools or technologies is a must.<\/span><\/p>\n

Whatever your retail business model or niche, by embracing the power of digital technologies, you will become more adaptable, more efficient, and connect with your customers on a deeper level.<\/span><\/p>\n

Our current crisis has accelerated <\/span> digital transformation across industries , and retail is no exception. So, if you\u2019re a retailer and are looking to take your business to the next level, here are the four digital technologies you need in your life right now.<\/span><\/p>\n

 <\/p>\n

“The biggest impediment to a company’s future success is its past success.”\u2014<\/span><\/i>Dan Schulman, business expert<\/i><\/b><\/h3>\n

 <\/p>\n

Location-based data tools<\/b><\/h2>\n

In a time where the online retail space is becoming all the more saturated, and the competition is fiercer than ever, it\u2019s a good idea to start connecting with local audiences and dipping into more geographically-focused consumers.<\/span><\/p>\n

Even if you\u2019re a solely online retailer, you\u2019re still based somewhere, and you can connect with nearby customers when they\u2019re most engaged by tapping into your local community.<\/span><\/p>\n

In addition to your existing data analytics platform, you should invest in location-based marketing technology to reach new consumers and boost your brand authority.<\/span><\/p>\n

By 2021, it’s likely that mobile devices will influence over <\/span>$1.4 trillion<\/span><\/a> in local sales. Location-based analytics can help you earn your share of the local marketing pie.<\/span><\/p>\n

Gaining access to location-centric data will help you to:<\/span><\/p>\n