{"id":1432,"date":"2020-09-03T02:00:10","date_gmt":"2020-09-03T09:00:10","guid":{"rendered":"http:\/\/www.agiliron.com\/blog\/?p=1432"},"modified":"2025-10-20T04:43:19","modified_gmt":"2025-10-20T11:43:19","slug":"15-resources-to-help-promote-your-business","status":"publish","type":"post","link":"https:\/\/www.agiliron.com\/blog\/15-resources-to-help-promote-your-business\/","title":{"rendered":"15 Resources to Help Promote Your Business"},"content":{"rendered":"

Whitepapers, books & podcasts you can leverage for business growth.<\/strong><\/h2>\n

If recent times have taught us anything, it\u2019s that being prepared for and adaptable to change is essential if you want to enjoy long-term success as a small business owner.<\/span><\/p>\n

The ever-expanding nature of the digital world means that meeting the needs of your customers across every touchpoint is no longer a luxury\u2014it\u2019s a necessity.<\/span><\/p>\n

Eighty-one percent of shoppers<\/span><\/a> research online before making a purchase. Connect with your customers where they\u2019re most comfortable, and you will grow your business.<\/span><\/p>\n

To help you on your quest for small business marketing enlightenment, here are 15 essential resources that will make you better at promoting your business.<\/span><\/p>\n

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\u201cEven when you are marketing to your entire audience or customer base, you are still simply speaking to a single human at any given time.\u201d \u2013<\/span><\/i> Ann Handley<\/i><\/b><\/p>\n

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Whitepapers<\/b><\/h2>\n

First, we look at five accessible, practical, and informational whitepapers that will enhance your promotional efforts.<\/span><\/p>\n

1) Chameleon Collective\u2014\u2019Into The Blue\u2019<\/b><\/h3>\n

This gem from <\/span>The Chameleon Collective<\/span><\/a> offers a wealth of unique, detailed insights and predictions on the post-pandemic world. The information is visually balanced and well presented, the research is original, and you will find a host of practical information that will help you craft effective marketing campaigns in tomorrow’s world.<\/span><\/p>\n

2) HubSpot\u2014\u2019Not Another Omnichannel Customer Experiencw Whitepaper\u2019<\/b><\/h3>\n

Omnichannel marketing<\/span><\/a> will propel your small business from average to excellent by offering consumers a cohesive brand experience that speaks to them on a personal level. While we’re on the subject, this <\/span>standout whitepaper guide from HubSpot<\/span><\/a> is crammed with practical tips and dynamic data-centric insights that will empower you to take charge of your small business’s omnichannel strategies.<\/span><\/p>\n

3) SnapApp\u2014An Introduction to Interactive Content<\/b><\/h3>\n

Interactive content will empower you to engage with your audience on a deeper level while improving the user experience (UX), which will boost your conversion rate. This <\/span>content-driven guide from SnapApp<\/span><\/a> is clear, concise, and offers all of the information you need to dip your toes into the world of interactive content.<\/span><\/p>\n

4) Cisco\u2014\u2019Networking and Your Competitive Edge\u2019<\/b><\/h3>\n

If you understand your customers\u2019 wants, needs, and pain points, you will be able to create promotional content and craft messaging that offers value while inspiring them to invest in your brand. This <\/span>powerful whitepaper from Cisco<\/span><\/a> demonstrates the power of using digital tools to get to know your customers better\u2014a must-read for any small business owner in the modern age.<\/span><\/p>\n

5)<\/b> Alcatel Lucent\u2014Digital Age Networking in Enterprises<\/b><\/h3>\n

While not all the chapters or insights in \u2018<\/span>Digital Age Networking In Enterprises<\/span><\/a>\u2019 are relevant, reading the sections surrounding digital age networking and the importance of embracing digital tools will inspire you to explore <\/span>new innovative solutions<\/span><\/a> for your small business and use them to your advantage.<\/span><\/p>\n

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Books<\/b><\/h2>\n

Despite the seemingly infinite amount of digital content we have at our fingertips these days, books are still among the world\u2019s best learning tools for small business owners. Here are a few great examples:<\/span><\/p>\n

6) Stephen Covey\u2014\u20197 Habits of Highly Effective People\u2019<\/b><\/h3>\n

While this <\/span>book has been around for a while<\/span><\/a>, it\u2019s a must-read for any ambitious business owner looking to make their mark. Adopting the right mindset while improving the way you approach your everyday operations is vital, and this book will help you do just that.<\/span><\/p>\n

7) Cal Newport\u2014\u2018Deep Work\u2019<\/b><\/h3>\n

First released in 2012, \u2018<\/span>Deep Work<\/span><\/a>\u2019 still stands tall today, offering a practical framework that will empower you to focus your efforts in a world of distraction and ultimately gain the core soft skills needed to drill down into your promotional and marketing efforts as a small business owner.<\/span><\/p>\n

8) Robert B. Cialdini\u2014Influence: \u2018The Psychology of Persuasion\u2019<\/b><\/h3>\n

To persuade effectively is to sell\u2014and sell well. This <\/span>enduring small business guide<\/span><\/a> serves up universal insights on the art of persuasion\u2014the kind that will improve your copywriting skills as well as your marketing messaging across channels.<\/span><\/p>\n

9) Harry Beckwith\u2014\u2018Selling The Invisible: A Field Guide to Modern Marketing\u2019<\/b><\/h3>\n

As an <\/span>all-round guide to modern marketing and promotional strategies<\/span><\/a>, this book is one of the best ones you can invest in as a small business owner. It\u2019s a treasure trove of business-boosting tips and strategies and includes techniques you can apply to everything from blog writing to website copy, social media, and beyond.<\/span><\/p>\n

10) Shonda Rhimes\u2014’Year of Yes’<\/b><\/h3>\n

If you’re looking for inspiration and a few pearls of wisdom that will drive your marketing efforts in the right direction, this <\/span>personal book from the talented Shonda Rimes<\/span><\/a> highlights the power of saying \u2018yes.\u2019 If you embrace more possibilities and gain the confidence to explore more creative ways of marketing, you will push yourself ahead of the pack.<\/span><\/p>\n

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Podcasts<\/b><\/h2>\n

Finally, here are five podcasts that will enlighten, inspire, and entertain you as a small business owner. Podcasts are wildly popular today, and for good reason. With regular tips and insights that will help you stay on top of your promotional game at all times, these podcasts are what you need to succeed.<\/span><\/p>\n

11) The Social Media Marketing Podcast<\/b><\/h3>\n

Hosted by Michael Stelzner of the insightful Social Media Examiner, this <\/span>award-winning podcast<\/span><\/a> offers weekly 45-minute installments of actionable ideas and methods you can use to expand your audience through Facebook, Twitter, and Instagram.<\/span><\/p>\n

12) As Told By Nomads<\/b><\/h3>\n

As Told By Nomads<\/span><\/a> is a must-listen experience for any small business owner, as it offers real-world ideas from some of the world’s leading digital nomads. Here, you will find out how to become authoritative in your niche and deliver marketing content that stands out from the crowd.<\/span><\/p>\n

13) RISE<\/b><\/h3>\n

This <\/span>popular podcast<\/span><\/a> claims that it provides \u2018tangible and tactical tools for your life and business\u2019\u2014and it certainly delivers. It\u2019s a great resource in terms of motivation and unique approaches to expanding your business audience.<\/span><\/p>\n

14) Side Hustle Pro<\/b><\/h3>\n

This is a podcast that offers a wide-ranging mix of <\/span>insights and empowerment for women business owners<\/span><\/a> with big ambitions. Here, you will find all you need to take charge of your business and improve the way you approach your promotional activities from every angle.<\/span><\/p>\n

15)\u00a0 Content Jam<\/b><\/h3>\n

Content marketing is one of the most important skills you will ever learn as a small business owner. Hosted by <\/span>Andy Crestodina and Barry Feldman, this <\/span>straight-talking but very entertaining podcast<\/span> is sporadic in terms of episodes, but listening to just one or two will provide you with the tools and know-how to get to grips with content marketing and boost your business success.<\/span><\/p>\n

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The longlist<\/b><\/h2>\n

The whitepapers, books, and podcasts mentioned here are priceless\u2014but it wouldn\u2019t be right to sign off without these honorable mentions:<\/span><\/p>\n