{"id":1474,"date":"2020-11-30T23:56:16","date_gmt":"2020-12-01T07:56:16","guid":{"rendered":"https:\/\/www.agiliron.com\/blog\/?p=1474"},"modified":"2025-11-20T16:07:17","modified_gmt":"2025-11-21T00:07:17","slug":"4-actionable-on-page-seo-analysis-tips-for-ecommerce-smbs","status":"publish","type":"post","link":"https:\/\/www.agiliron.com\/blog\/4-actionable-on-page-seo-analysis-tips-for-ecommerce-smbs\/","title":{"rendered":"4 Actionable On-Page SEO Analysis Tips for eCommerce SMBs"},"content":{"rendered":"

Boost your search rankings with these essential tips.<\/strong><\/h2>\n

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\"BoostSource<\/span><\/i><\/a><\/p>\n

As a small business owner, standing out in your niche while growing your audience is one of your top priorities. With plenty of responsibilities and such little time in the day, doing so is easier said than done.<\/span><\/p>\n

Knowing where to invest your time and resources is a real challenge. But, without a doubt, putting your efforts into search engine optimization (SEO) will offer an excellent return on investment.<\/span><\/p>\n

70%<\/span><\/a> of top marketers believe that SEO is more powerful than PPC, with many enjoying a faster rate of growth and improved brand awareness.<\/span><\/p>\n

To ensure you\u2019re getting every last drop of business-boosting value from your SEO activities, understanding how effective they are is essential. That\u2019s where SEO analysis comes in.<\/span><\/p>\n

With SEO analysis, you can gain a more in-depth insight into your existing organic traffic sources while uncovering the kind of knowledge that will empower you to improve the usability of your online store or website.<\/span><\/p>\n

Here we look at four unique on-page SEO analysis techniques and tools that will help you boost your search rankings, improve your user experience (UX), and accelerate your business growth.<\/span><\/p>\n

Let\u2019s dive in.<\/span><\/p>\n

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Enhancing content & functionality<\/b><\/h2>\n

There is a strong link between the user experience and improved SEO rankings. Simply put, if your website or online store is more intuitive and easier to navigate, you will rank better for relevant search terms in Google.<\/span><\/p>\n

Studies show that a mere $1 invested in user experience (UX) offers an average <\/span>return on investment (ROI) of $100<\/span><\/a> (that\u2019s an ROI rate of 9,900%!).<\/span><\/p>\n

By making the right improvements to your website or online store, you will boost your organic search authority, connecting with droves of new customers in the process.<\/span><\/p>\n

One of the most effective SEO analysis techniques available to small business owners looking to improve their website\u2019s quality and functionality is landing page examination.<\/span><\/p>\n

Tools like <\/span>Unbounce\u2019s landing page analyzer<\/span><\/a> or <\/span>LeadPages<\/span><\/a> allow you to enter a URL and receive reports based on specific aspects of the page\u2019s content or functionality. Their reports detail the relevance of your content (is it helpful and does it deliver on its intended message?), your internal and external links (are they all working correctly?), and navigation (how easy is your page to browse and explore?). Uncovering these essential SEO analysis insights allows you to make precise, educated tweaks to your landing pages.<\/span><\/p>\n

Many small business owners overlook the importance of landing page analysis and how it impacts SEO. Take the time to work with landing page analysis tools as well as the right <\/span>consumer metrics<\/span><\/a>, and you will optimize your website\u2019s entire journey for SEO success.<\/span><\/p>\n

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SEO mobile optimization<\/b><\/h2>\n

We live in an age where there are <\/span>more smartphones on the planet than humans<\/span><\/a>. To succeed in today\u2019s world, adopting a mobile-first approach is essential\u2014and if you fail to optimize your website for tablets and smartphones, your SEO rankings <\/span>will<\/span><\/i> suffer.<\/span><\/p>\n

With more consumers than ever using their tablets and smartphones to carry out research and make purchases, taking the right measures to optimize your online store for mobile will improve your SEO authority while driving more traffic to your business.<\/span><\/p>\n

Working with the right <\/span>mobile optimization tools<\/span><\/a> or <\/span>Google Search Console<\/span><\/a> will help you understand what you need to do to ensure every page on your website offers a flawless mobile experience.\u00a0<\/span><\/p>\n

To help you focus on the right aspects of your page and make tweaks that will boost your search rankings, here\u2019s a quickfire mobile optimization checklist:<\/span><\/p>\n

I\u2019ve checked my…<\/b><\/p>\n