{"id":1479,"date":"2020-12-01T00:09:10","date_gmt":"2020-12-01T08:09:10","guid":{"rendered":"https:\/\/www.agiliron.com\/blog\/?p=1479"},"modified":"2025-09-24T21:35:01","modified_gmt":"2025-09-25T04:35:01","slug":"how-to-win-more-sales-with-emotive-marketing-this-holiday-season","status":"publish","type":"post","link":"https:\/\/www.agiliron.com\/blog\/how-to-win-more-sales-with-emotive-marketing-this-holiday-season\/","title":{"rendered":"How To Win More Sales With Emotive Marketing This Holiday Season"},"content":{"rendered":"

Your seasonal guide to emotive marketing for small businesses<\/strong><\/h2>\n

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\"YourSource<\/span><\/i><\/a><\/p>\n

The holidays are coming, and although the festivities may look a little different this year, people are still willing to spend.<\/span><\/p>\n

A mix of recent retail studies project online shopping and eCommerce to explode this holiday season, with a <\/span>growth of 18.5%<\/span><\/a> expected across North America.<\/span><\/p>\n

Whatever your niche, if you\u2019re looking to grow your audience and drive a healthy level of sales this holiday season, creating an emotive marketing campaign is the way to go.<\/span><\/p>\n

Emotive marketing is a powerful force and will strike a nerve with your audience in a way that offers real value. It will help you stand out from the crowd and steer you towards commercial success this holiday season.<\/span><\/p>\n

Let\u2019s explore emotive marketing in more detail.<\/span><\/p>\n

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What is emotive marketing?<\/b><\/h2>\n

Emotive\u2014or emotional marketing\u2014refers to campaigns or messaging that uses sentiment to connect with your audience, generating a buzz and driving sales in the process.\u00a0<\/span><\/p>\n

More often than not, emotive marketing taps into a single emotion\u2014 feelings including sadness, anger, happiness, fear, excitement, or on occasion, disgust\u2014to encourage a consumer response.<\/span><\/p>\n

As humans, we feel a range of emotions every day, and by focusing on a particular emotional response, your marketing communications will become all the more natural, meaningful, and potent.<\/span><\/p>\n

Today\u2019s consumers don\u2019t fall for meaningless, one-size-fits-all sales messaging. In fact, <\/span>63% of people<\/span><\/a> prefer to buy from purpose-driven brands.\u00a0<\/span><\/p>\n

Emotive, or emotional marketing, will help you showcase your brand values, create purposeful messaging, and help you make long-lasting connections with your customers. And, the holiday season is the time to strike.<\/span><\/p>\n

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Essential emotive marketing tips for the holiday season<\/b><\/h2>\n

We\u2019ve covered the value of emotive marketing and how it can boost your sales over the holidays\u2014now it\u2019s time to look at essential tips that will make your campaign a success.<\/span><\/p>\n

Understand your audience<\/b><\/h3>\n

First of all, to create a real impact with your emotive marketing campaign, you need to understand your audience.<\/span><\/p>\n

If you take the time to understand your customers\u2019 potential pain points, needs, wants, and preferences, you will create content and messages that resonate in a way that gets results.<\/span><\/p>\n

Consult your Google Analytics and look at demographic data to gain insight into the kind of people visiting your website. Then research your competitors\u2019 campaigns and social profiles for inspiration to help you get to know your audience on a deeper level.<\/span><\/p>\n

Once you\u2019ve conducted your research, you can <\/span>create a holiday marketing buyer persona<\/b><\/a> (a profile based on your model customer) by following our step-by-step guide.<\/span><\/p>\n

Know your intent<\/b><\/h3>\n

Armed with your newfound customer knowledge and buyer persona (or personas), you should take the time to decide on your campaign\u2019s intent.<\/span><\/p>\n

What we mean here is the primary emotion your campaign is going to tap into. Are you looking to make your audience laugh their way through the checkout process? Do you want to create a tear-jerking holiday marketing campaign? Or do you want to make your customers feel all warm and fuzzy?<\/span><\/p>\n

You can cover other emotions with your marketing campaign and communications, but to create a real emotional impact, focus on one main emotion. Doing so will make your campaign far more direct and powerful.<\/span><\/p>\n

Tell a meaningful story<\/b><\/h3>\n

As far back as anyone can remember, storytelling has been an essential part of the human experience.<\/span><\/p>\n

People love stories that stick in the mind and create strong emotional responses. That said, your emotive marketing campaign will not work without telling a story.<\/span><\/p>\n

You don\u2019t have to be a William Wordsworth to create an emotionally-driven story. Using your focus emotion as well as your buyer persona for direction, you can:<\/span><\/p>\n