{"id":1535,"date":"2021-03-26T20:34:39","date_gmt":"2021-03-27T03:34:39","guid":{"rendered":"https:\/\/www.agiliron.com\/blog\/?p=1535"},"modified":"2025-09-24T04:30:13","modified_gmt":"2025-09-24T11:30:13","slug":"15-actionable-ways-to-optimize-your-stores-pages-for-more-sales","status":"publish","type":"post","link":"https:\/\/www.agiliron.com\/blog\/15-actionable-ways-to-optimize-your-stores-pages-for-more-sales\/","title":{"rendered":"15 Actionable Ways to Optimize Your Store&#8217;s Pages for More Sales"},"content":{"rendered":"<h2><strong>A guide to increasing conversions on your ecommerce website.<\/strong><\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-1537\" src=\"https:\/\/www.agiliron.com\/blog\/wp-content\/uploads\/2021\/03\/pexels-negative-space-34577.jpg\" alt=\"A guide to increasing conversions on your ecommerce website\" width=\"1280\" height=\"853\" title=\"\" srcset=\"https:\/\/www.agiliron.com\/blog\/wp-content\/uploads\/2021\/03\/pexels-negative-space-34577.jpg 1280w, https:\/\/www.agiliron.com\/blog\/wp-content\/uploads\/2021\/03\/pexels-negative-space-34577-300x200.jpg 300w, https:\/\/www.agiliron.com\/blog\/wp-content\/uploads\/2021\/03\/pexels-negative-space-34577-1024x682.jpg 1024w, https:\/\/www.agiliron.com\/blog\/wp-content\/uploads\/2021\/03\/pexels-negative-space-34577-768x512.jpg 768w, https:\/\/www.agiliron.com\/blog\/wp-content\/uploads\/2021\/03\/pexels-negative-space-34577-600x400.jpg 600w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p><a href=\"https:\/\/www.pexels.com\/photo\/working-macbook-computer-keyboard-34577\/\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">Source<\/span><\/i><\/a><\/p>\n<p><b>As the digital age continues to flourish and more consumers are researching and buying products online, there is more opportunity in eCommerce and online retail than ever before.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">To date, <\/span><a href=\"https:\/\/firstsiteguide.com\/ecommerce-stats\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">93.5% of global Web users<\/span><\/a><span style=\"font-weight: 400;\"> have bought products online. Plus, the value of the eCommerce industry stands at <\/span><a href=\"https:\/\/www.statista.com\/topics\/871\/online-shopping\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">$3.53 trillion<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But, while there has never been a better time to sell your products or services online, the competition is fierce. To stand out in your niche and become a glistening needle in that giant digital haystack, optimizing your store\u2019s homepage, category pages, and product pages is essential.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here, we\u2019re going to look at why optimizing your online store matters, what to consider, and how to do it.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Why optimizing your online store matters<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Improving the way your online store\u2019s pages look and how they\u2019re structured will have a significant impact on your search engine rankings, as well as how much traffic you drive to your website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using a mix of practical on-page <\/span><a href=\"https:\/\/www.agiliron.com\/blog\/4-actionable-on-page-seo-analysis-tips-for-ecommerce-smbs\/\"><span style=\"font-weight: 400;\">search engine optimization (SEO)<\/span><\/a><span style=\"font-weight: 400;\"> techniques, copywriting methods, and promotional tactics, you can boost your brand\u2019s reach, place yourself in front of the right audience, and convert more customers.<\/span><\/p>\n<p><a href=\"https:\/\/contentmarketinginstitute.com\/2018\/01\/seo-marketing-strategy\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Fifty-seven percent of leading marketing executives<\/span><\/a><span style=\"font-weight: 400;\"> state that on-page content development is the most powerful optimization tactic.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Investing time and resources in improving your store\u2019s pages will help you<\/span><b> get noticed by the right consumers consistently while gaining an all-important edge on the competition<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>The 15 essential web store page optimization tips<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Now that you understand the importance of optimizing your online store\u2019s pages, let\u2019s look at some actionable ways you can make it happen.<\/span><\/p>\n<h3><b>1) Make a wireframe<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Wireframing is the process of creating a skeletal outline for your store\u2019s webpages, either by hand-drawing diagrams or using digital design or sketching tools.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The reason wireframing is so effective is that it allows you to map out a web page\u2019s design visually while establishing a layout that will make it as easy as possible for your users to navigate. In turn, you will improve your pages\u2019 user experience, improving your search engine rankings while earning more conversions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are plenty of <\/span><a href=\"https:\/\/allthatsaas.com\/roundup\/best-wireframe-tools\/#:~:text=%2014%20Wireframe%20Tools%20to%20Create%20Stellar%20Mockups,and%20web%20development%20wireframe%20tools.%20The...%20More%20\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">online tools to help you make wireframes<\/span><\/a><span style=\"font-weight: 400;\"> for your store\u2019s pages. This guide will also help you get started:<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/KdfO_e0yK-g\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3><b>2) Create an XML sitemap<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">XML sitemaps make it simpler for search engines like Google to crawl your store\u2019s pages. Creating a sitemap will boost the chances of your pages ranking for the right search terms in your niche, which will cause your traffic to skyrocket. The good news is, you don\u2019t need technical skills to create an XML sitemap\u2014<\/span><a href=\"https:\/\/www.xml-sitemaps.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> a generator<\/span><\/a> <span style=\"font-weight: 400;\">will do most of the work for you.<\/span><\/p>\n<h3><b>3) Make your pages mobile-friendly<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Today, there are more <\/span><a href=\"https:\/\/qz.com\/1608103\/there-are-now-more-cellphones-than-people-in-the-world\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">mobile devices on the planet than humans<\/span><\/a><span style=\"font-weight: 400;\">. In an age where most consumers research products and make purchases using a smartphone or tablet, having every single page on your page optimized for the mobile experience is vital. If you don\u2019t mobile-optimize your store\u2019s pages, your web traffic will dwindle, and your brand reputation will suffer.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are <\/span><a href=\"https:\/\/neilpatel.com\/blog\/mobile-seo-tools\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">tools you can use<\/span><\/a><span style=\"font-weight: 400;\"> to ensure your eCommerce store\u2019s pages work seamlessly on mobile devices (and many store builders or content management systems like ours automatically mobile-optimize your page content). Alternatively, you can work alongside a web developer.<\/span><\/p>\n<h3><b>4) Improve your title tags &amp; meta descriptions<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Your metadata and title tags are the snippets of text that appear in search engine results pages (SERPS):<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is an excellent example of title tag and metadata creation from Tripadvisor (based on the search term \u201cbest bars in San Francisco\u201d).<\/span><\/p>\n<p><b>Here\u2019s why:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The relevant keyword or key term is featured near the start of both the title tag and meta description.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The content is clear, conversational, and descriptive.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">There is a call to action (CTA) included at the end of the meta description to entice people to click-through and view.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Your title tag and meta description play a role in boosting your SEO rankings. But even more importantly, they advertise your store page content. Follow the three best practices above, and you will see an increase in web traffic.<\/span><\/p>\n<h3><b>5) Add \u201cdescriptive\u201d imagery<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Consumers respond incredibly well to <\/span><a href=\"https:\/\/www.marketingprofs.com\/chirp\/2018\/33632\/five-reasons-people-are-wired-for-visual-marketing-infographic\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">visual content<\/span><\/a><span style=\"font-weight: 400;\">. Here are a few tips to help you attract more traffic and earn more conversions with your imagery:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add descriptive \u201c<\/span><a href=\"https:\/\/www.elegantthemes.com\/blog\/wordpress\/what-is-an-alt-tag-and-how-should-you-use-it#:~:text=Alt%20tags%20are%20added%20to%20images%20in%20HTML%2C,visual%20impairments%2C%20understand%20the%20content%20on%20your%20website.\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">alt tags<\/span><\/a><span style=\"font-weight: 400;\">\u201d to all of your images with keywords relevant to your page content. This will help you appear in more Google visual searches.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Condense your image files and make sure they fit the page appropriately. This will make your pages look and feel better and improve your page\u2019s loading performance (we\u2019ll talk more about this later).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Always make sure that your images are bright and striking but don\u2019t hinder your page\u2019s navigation or get in the way of important info or messaging. Doing so will have a negative impact on web traffic and conversion rates.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/biteable.com\/blog\/video-marketing-statistics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Sixty-eight percent of top marketers<\/span><\/a><span style=\"font-weight: 400;\"> say that video content offers a better return on investment than Google Ads. Invest in branded video content and add it to your store\u2019s pages where possible\u2014it will improve your reputation, boosting your website traffic and sales in the process.<\/span><\/li>\n<\/ul>\n<p><b>Check out our <\/b><a href=\"https:\/\/www.agiliron.com\/blog\/how-to-make-a-brand-video-that-customers-actually-watch\/\"><b>step-by-step guide to creating a branded video that customers will actually want to watch<\/b><\/a><b> for tips and advice.<\/b><\/p>\n<h3><b>6) Get your keywords right<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">We\u2019ve talked about adding the right keywords to your page content as well as title tags and meta descriptions. Here are a few top tips to help you get the very best from your keyword research as an online retail business owner:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sign up for a <\/span><a href=\"https:\/\/ads.google.com\/intl\/en_gb\/getstarted\/?subid=gb-en-adon-aw-sch-c-bau!o3~d58a27905b1f13d646a747db65c0c703~p53753269420&amp;utm_source=bi&amp;utm_medium=adon&amp;utm_campaign=gb-en-adon-aw-sch-c-bau!o3~d58a27905b1f13d646a747db65c0c703~p53753269420&amp;gclid=d58a27905b1f13d646a747db65c0c703&amp;gclsrc=3p.ds&amp;utm_term=google%20keyword%20planner%20tool&amp;utm_content=Desk%2BTab%20%7C%20AW%20SEM%20%7C%20BKWS%20%7C%20EXA%20~%20%5BWE%5D_GB_EN_EXA_B3_keyword%20tool_xx_xx_xx\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">keyword planner tool<\/span><\/a><span style=\"font-weight: 400;\">. We recommend Google\u2019s Keyword Planner tool (MOZ and Ubersuggest are also effective).\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">When you\u2019re looking to create or update content for a specific piece of page content, consider the theme, aim, or product and type in two to three relevant key terms. For example, if you\u2019re selling a GoPro, you might type in \u201cGoPros for sale\u201d and \u201cGoPros online.\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Once your tool returns a list of relevant key terms, make a shortlist of around four or five with \u201cmedium\u201d to \u201clow\u201d traffic competition and reasonable monthly search numbers (this will help you broaden your presence on search engines by ranking better for a variety of terms with less direct competition).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Choose a primary and secondary key term from your shortlist. Weave these into your page\u2019s title tag, meta description, page headers, and copy both sparingly and naturally. If you stuff keywords into your page for the sake of it, your search rankings and web traffic rates will suffer.<\/span><\/li>\n<\/ul>\n<h3><b>7) Go local with your content<\/b><\/h3>\n<p><a href=\"https:\/\/www.marketwatch.com\/story\/small-businesses-overlook-the-power-of-local-search-2014-05-28#:~:text=According%20to%20Google%2C%2080%25%20of%20consumers%20use%20local,use%20of%20mobile%20devices%20to%20search%20the%20web.\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Eighty percent<\/span><\/a><span style=\"font-weight: 400;\"> of Google searches are local. This means that if you make a portion of your store\u2019s webpages locally-focused (with geographically-specific keywords and content, including product and area guides), you will drive more traffic to your site.<\/span><\/p>\n<p><b>If you want to win with local content, check out our essential <\/b><a href=\"https:\/\/www.agiliron.com\/blog\/offbeat-local-marketing-strategies-that-will-drive-traffic-to-your-business\/\"><b>guide to offbeat local marketing strategies<\/b><\/a><b>.<\/b><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-1536\" src=\"https:\/\/www.agiliron.com\/blog\/wp-content\/uploads\/2021\/03\/pexels-castorly-stock-4114774.jpg\" alt=\"\" width=\"1280\" height=\"853\" title=\"\" srcset=\"https:\/\/www.agiliron.com\/blog\/wp-content\/uploads\/2021\/03\/pexels-castorly-stock-4114774.jpg 1280w, https:\/\/www.agiliron.com\/blog\/wp-content\/uploads\/2021\/03\/pexels-castorly-stock-4114774-300x200.jpg 300w, https:\/\/www.agiliron.com\/blog\/wp-content\/uploads\/2021\/03\/pexels-castorly-stock-4114774-1024x682.jpg 1024w, https:\/\/www.agiliron.com\/blog\/wp-content\/uploads\/2021\/03\/pexels-castorly-stock-4114774-768x512.jpg 768w, https:\/\/www.agiliron.com\/blog\/wp-content\/uploads\/2021\/03\/pexels-castorly-stock-4114774-600x400.jpg 600w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><a href=\"https:\/\/www.pexels.com\/photo\/iphone-6-connecting-to-internet-4114774\/\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">Source<\/span><\/i><\/a><\/p>\n<h3><b>8) Power-up your pages\u2019 loading performance<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A mere one-second page loading delay can <\/span> reduce page views by 11% <span style=\"font-weight: 400;\">. If you want to keep driving traffic to your store pages, maintaining an optimum loading performance is essential.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keep your page loading performance tip-top by using <\/span><a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">page performance analysis tools<\/span><\/a><span style=\"font-weight: 400;\"> and going through the backend of your sites, removing any redundant or unnecessary code, images, or files. Get a web developer to help you if required.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now that we\u2019ve covered the core page optimization methods, here are seven more quick-fire tips that will lead you to eCommerce and retail success:<\/span><\/p>\n<p><b>9) Make sure your product descriptions are personable and value-driven.<\/b><\/p>\n<p><b>10) Sign up for a Google Merchant Center account.<\/b><\/p>\n<p><b>11) Add deals, discounts, and offers to your store\u2019s pages and plug them via social media.<\/b><\/p>\n<p><b>12) Use online chat widgets, services, and transcripts.<\/b><\/p>\n<p><b>13) Build trust with on-page testimonials and product reviews.<\/b><\/p>\n<p><b>14) Try <\/b><a href=\"https:\/\/www.nyfa.edu\/student-resources\/what-is-native-advertising-explained\/\" target=\"_blank\" rel=\"noopener\"><b>native advertising<\/b><\/a><b> to increase your brand visibility.<\/b><\/p>\n<p><b>15) Test. Test. Test. Analyze your store\u2019s stats and data regularly and run A\/B tests of specific store pages to see which version performs the best.<\/b><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Final Thoughts<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">As you can see, there are several ways to optimize your store pages to attract more web traffic and drive more conversions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By being consistent and using a balanced mix of these achievable strategies, you will accelerate your business growth and gain an all-important edge over the competition.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The most effective way to roll out page optimization strategies is by working with the right platform. Our <\/span><a href=\"https:\/\/www.agiliron.com\/solutions\/e-commerce.html\"><span style=\"font-weight: 400;\">optimized ecommerce store website templates<\/span><\/a> <a href=\"https:\/\/www.agiliron.com\/solutions\/e-commerce.html\"><span style=\"font-weight: 400;\">store<\/span><\/a><span style=\"font-weight: 400;\"> will help you quickly build an optimized ecommerce store.<\/span><\/p>\n<p><b>If you want to find out more about our services and solutions, <\/b><a href=\"https:\/\/www.agiliron.com\/about\/contact-us.html\"><b>get in touch<\/b><\/a><b>. We look forward to hearing from you.<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A guide to increasing conversions on your ecommerce website. Source As the digital age continues to flourish and more consumers are researching and buying products online, there is more opportunity in eCommerce and online retail than ever before. To date, 93.5% of global Web users have bought products online. Plus, the value of the eCommerce [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1538,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1535","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.agiliron.com\/blog\/wp-json\/wp\/v2\/posts\/1535","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.agiliron.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.agiliron.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.agiliron.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.agiliron.com\/blog\/wp-json\/wp\/v2\/comments?post=1535"}],"version-history":[{"count":0,"href":"https:\/\/www.agiliron.com\/blog\/wp-json\/wp\/v2\/posts\/1535\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.agiliron.com\/blog\/wp-json\/wp\/v2\/media\/1538"}],"wp:attachment":[{"href":"https:\/\/www.agiliron.com\/blog\/wp-json\/wp\/v2\/media?parent=1535"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.agiliron.com\/blog\/wp-json\/wp\/v2\/categories?post=1535"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.agiliron.com\/blog\/wp-json\/wp\/v2\/tags?post=1535"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}