{"id":1540,"date":"2021-03-26T20:52:28","date_gmt":"2021-03-27T03:52:28","guid":{"rendered":"https:\/\/www.agiliron.com\/blog\/?p=1540"},"modified":"2025-09-24T23:38:13","modified_gmt":"2025-09-25T06:38:13","slug":"paid-marketing-strategies-to-grow-your-business","status":"publish","type":"post","link":"https:\/\/www.agiliron.com\/blog\/paid-marketing-strategies-to-grow-your-business\/","title":{"rendered":"Paid Marketing Strategies to Grow Your Business"},"content":{"rendered":"

How to win more customers and drive more revenue with paid marketing.<\/strong><\/h2>\n

 <\/p>\n

\"How\u00a9anyaberkut via Canva.com<\/span><\/p>\n

Paid marketing can offer retail or ecommerce businesses a healthy return on investment (ROI)\u2014if you get it right.<\/b><\/p>\n

Sixty-eight percent of leading marketers<\/span><\/a> say that paid marketing is \u201cextremely important\u201d to their overall marketing strategy. Considering the Google Display Network alone reaches <\/span>90% of Web users<\/span><\/a> worldwide, it\u2019s easy to understand why.<\/span><\/p>\n

Paid marketing is no longer confined to low-grade static ad banners with no personal value. <\/span>Now, you can reach specific segments of your target audience with messaging that engages, inspires, and\u2014most importantly\u2014converts.<\/i><\/b><\/p>\n

The eCommerce and retail sector is paved with opportunities for small business owners looking to make their mark. But whatever your niche or specialty, the competition is fierce.<\/span><\/p>\n

By using paid marketing to your advantage, you will broaden your commercial reach, increase customer loyalty, and reach consumers when they\u2019re most likely to engage.<\/span><\/p>\n

Here are some essential tips and ideas to help you win with your paid marketing strategy.<\/span><\/p>\n

 <\/p>\n

Segment your customers<\/b><\/h2>\n

We mentioned <\/span>reaching out to specific segments of your audience. <\/span><\/i>This will form the foundations of your paid marketing efforts.<\/span><\/p>\n

Eighty-eight percent of US marketing leaders<\/span><\/a> confirm measurable marketing campaign improvements by personalizing their ad messaging. By segmenting your customers according to specific demographics or buying behaviors, you can reach out to people with paid ad content that speaks to them on a personal level.<\/span><\/p>\n

Using a <\/span>buyer persona<\/span><\/a> as your guide, you can break down your audience and run ad campaigns tailored to specific interests, preferences, or pain points rather than sending out blanket messaging that is unlikely to have any real impact.<\/span><\/p>\n

You can, for example, segment your customer based on whether they are <\/span>repeat buyers<\/span><\/i> or <\/span>consumers with a higher average order value (AOV). <\/span><\/i>You can also group your customers or prospects based on aspects such as age, profession, geographical location, and personal interests.<\/span><\/p>\n

Analyzing your customer data and creating multiple buyer personas will allow you to segment your audience and develop paid ad content with maximum impact.<\/span><\/p>\n

If you sell furniture, for instance, you might have an audience segment of repeat vintage rugs and lampshades. By identifying this target group, you could create a paid Google ad promoting your new range of vintage lampshades and rugs, with a 10% discount incentive to encourage click-throughs and conversions.<\/span><\/p>\n

 <\/p>\n

Go social with paid ads & content<\/b><\/h2>\n

Facebook accounts for <\/span>9% of the world\u2019s overall paid marketing share<\/span><\/a>, with 30 million businesses using the platform regularly. Plus, more than <\/span>80% of registered Instagram users<\/span><\/a> follow a business on the platform, with 75% of users engaging with a brand after seeing a post on their feed.<\/span><\/p>\n

The scope and the audience reach on these two popular social platforms alone is enormous. By investing in paid or sponsored content, you will connect with more customers and earn more revenue.<\/span><\/p>\n

To help you on your path to paid social media success, here are two must-read resources:<\/span><\/b><\/p>\n