{"id":1583,"date":"2021-06-22T06:53:20","date_gmt":"2021-06-22T13:53:20","guid":{"rendered":"https:\/\/www.agiliron.com\/blog\/?p=1583"},"modified":"2025-11-20T17:08:01","modified_gmt":"2025-11-21T01:08:01","slug":"your-definitive-guide-to-small-business-trend-marketing","status":"publish","type":"post","link":"https:\/\/www.agiliron.com\/blog\/your-definitive-guide-to-small-business-trend-marketing\/","title":{"rendered":"Your Definitive Guide to Small Business Trend Marketing"},"content":{"rendered":"

Accelerate your business\u2019s growth by building a consistent buzz.<\/h2>\n

\"AccelerateSource<\/span><\/i><\/a><\/p>\n

With brands and businesses creating more digital content than ever, cutting through the noise takes more than writing a few generic blog posts and hoping for the best.<\/span><\/p>\n

Today\u2019s tech-savvy, information-rich shoppers and consumers crave value: <\/span>they want to be entertained, enlightened, and inspired, and they want to connect with content that is relevant\u2014not only to their needs but also \u201cthe moment.\u201d<\/span><\/i><\/p>\n

But how do you achieve such a feat as a small business owner? <\/b>Trend marketing is the answer.<\/span><\/p>\n

Trend marketing is a powerful approach to business promotion and, if executed the right way, will help you reach a wider audience.<\/span><\/p>\n

Here, we\u2019re going to consider the importance of trend marketing and how you can use it to promote your small business.<\/span><\/p>\n

 <\/p>\n

What is trend marketing, and why is it important?<\/b><\/h2>\n

Our job is not to create content. Our job is to change the world of the people who consume it. \u2013 Andrea Fryrear<\/i><\/b><\/h4>\n

Before we dive any deeper, let\u2019s look at the definition of trend marketing:<\/span><\/p>\n

Trend marketing is a branch of digital marketing based on delivering inspiring, targeted content across a range of channels and mediums. It uses current online trends, emerging news, or powerful content as a vessel to boost brand awareness, encourage positive responses, and broaden commercial reach.<\/i><\/b><\/p>\n

Today’s online shoppers spend around <\/span>one in every three minutes<\/span><\/a> messaging, social networking, and sharing information with their peers. Plus, 85% of Millennials and <\/span>98% of Gen Zers<\/span><\/a> own a smartphone.<\/span><\/p>\n

Given that today\u2019s <\/span>tech-hungry digital natives<\/span><\/a> love spending time on social networks, the potential of engaging with online consumers in real-time is huge.<\/span><\/p>\n

You can grab people\u2019s attention by tapping into breaking news themes or the latest trends in your niche or industry and using them to share messaging or create relevant content. When you do that, more people will engage with your business or share your content\u2014and your brand awareness will skyrocket.<\/span><\/p>\n

Google reports around <\/span>100 billion searches<\/span><\/a> in any given month. And <\/span>half of the global population<\/span><\/a> prefers to get its news from social media platforms like Facebook, Twitter, and Instagram.<\/span><\/p>\n

Trend marketing taps directly into the heart of a hot topic or emerging narrative, using content to connect with consumers where they feel most comfortable.\u00a0<\/span><\/p>\n

It\u2019s about riding the crest of a popular wave and capturing the attention of people <\/span>in the moment <\/span><\/i>(or as close to the moment as possible). Doing this consistently will accelerate the growth of your business and, ultimately, boost your bottom line.<\/span><\/p>\n

It doesn’t matter who you are or what you sell\u2014if you’re not seen as relevant or forward-looking, you will fall behind the pack. Trend marketing will keep your business at the beating heart of buzzworthy topics, keeping your brand current while driving traffic to your website or <\/span>online store<\/span><\/a>.<\/span><\/p>\n

 <\/p>\n

How to source buzzworthy trends & create \u201ctrendy\u201d campaigns<\/b><\/h2>\n

Now that you know what trend marketing is and why it\u2019s important, let\u2019s look at ways you can connect with the right trends and develop business-boosting campaigns.<\/span><\/p>\n

Discover<\/b><\/h3>\n

As you’ve probably gathered by now, choosing the right topic will form the foundations of any successful trend marketing campaign.<\/span><\/p>\n

To gain access to a consistent flow of trending topics and buzzworthy news in your niche, you should create a curated list or spreadsheet of relevant industry publications to explore regularly. You should also join industry groups and follow relevant hashtags across social media channels. <\/span>Google Trends<\/span><\/a> is an excellent outlet for exploring emerging trends in just about every niche imaginable.<\/span><\/p>\n

Another powerful approach to connecting with the latest news or topics is by setting up a Facebook group. There, you can connect with consumers on a personal level while gaining first-hand information on the kind of things they like to discuss or news that sparks their interest.<\/span><\/p>\n

Keep your ear to the ground and learn how to connect with powerful subject matter or spark up meaningful conversations with our <\/b>essential guide to social listening<\/b><\/a>.\u00a0<\/b><\/p>\n

Understand<\/b><\/h3>\n

When it comes to effective trend marketing, it\u2019s not only good enough to connect with the right topics\u2014you have to create content and messaging that will resonate with your audience. To do that, you need to get to know your customers.<\/span><\/p>\n

In addition to social listening and connecting with your audience through Facebook groups, you should also analyze behavioral as well as demographic data, using it to create profiles of your model customers, also known as buyer personas.<\/span><\/p>\n

Here are two resources that will help you on your journey towards understanding your customers:<\/b><\/p>\n