{"id":1591,"date":"2021-07-28T18:25:00","date_gmt":"2021-07-29T01:25:00","guid":{"rendered":"https:\/\/www.agiliron.com\/blog\/?p=1591"},"modified":"2025-11-11T02:31:32","modified_gmt":"2025-11-11T10:31:32","slug":"how-to-drive-more-people-to-your-email-subscriber-list-and-earn-more-sales","status":"publish","type":"post","link":"https:\/\/www.agiliron.com\/blog\/how-to-drive-more-people-to-your-email-subscriber-list-and-earn-more-sales\/","title":{"rendered":"How to Drive More People to Your Email Subscriber List and Earn More Sales"},"content":{"rendered":"

Accelerate your business growth with the power of email marketing.<\/strong><\/h2>\n

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\"AccelerateSource<\/span><\/a><\/p>\n

As an eCommerce or retail business, your email subscriber list is invaluable. There may be a wealth of new platforms, touchpoints, and technologies available to today\u2019s consumers<\/span>, but email hasn\u2019t lost its promotional power.<\/span><\/p>\n

Not only do <\/span>73% of millennials<\/span><\/a> prefer email communications from brands and businesses, but since the start of the pandemic, marketing email open rates have <\/span>risen by 31%<\/span><\/a>. This is a testament to the fact that email should still be at the beating heart of your <\/span>business\u2019s marketing strategy<\/span><\/a>.<\/span><\/p>\n

If you invest the right time and resources in growing your email subscriber list, you will create a captive target audience that you can reach out to with direct, personalized communications that will drive more sales and help you retain more loyal customers.<\/span><\/p>\n

Let\u2019s explore the most effective methods to drive shoppers to your email subscriber list in the modern age.<\/span><\/p>\n

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In-store incentives<\/b><\/h2>\n

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If you\u2019re a <\/span>brick-and-mortar store<\/span><\/a> looking to engage more customers through your website or other digital channels, you can convert paying customers into email subscribers in-store. After all, almost everyone uses email today.<\/span><\/p>\n

One of the most effective ways to drive customers to your email subscriber list in-store is by offering clear-cut incentives.<\/span><\/p>\n

People love deals, and by giving your customers an online discount code for their next purchase in exchange for their email address, you will accelerate the growth of your email list.<\/span><\/p>\n

You can offer discount codes at the point of purchase (at the till) and by strategically placing tablets at high-traffic areas of your store with an easy-to-use email subscription form along with information about the discount code.<\/span><\/p>\n

In both instances, it\u2019s also worth telling your customers that, as email subscribers, they will enjoy access to exclusive products and content, special events, and further deals or discounts. Communicating the value of your email subscriber list will give you a greater chance of driving people to that list.<\/span><\/p>\n

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Social media engagement<\/b><\/h2>\n

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Using your social media channels to attract more email subscribers works<\/span>, and there are several ways to make it happen.<\/span><\/p>\n

First of all, you should make it easy for engaged fans to sign up to email via your social media channels. Adding a link to your email signup page to your Instagram or Twitter bio will encourage users to click through and subscribe. And if you\u2019re using Facebook, it\u2019s possible to create a dedicated email signup tab that users can click on to subscribe. Here\u2019s a tutorial that will help you get started:<\/span><\/p>\n