{"id":1621,"date":"2021-09-30T04:20:59","date_gmt":"2021-09-30T11:20:59","guid":{"rendered":"https:\/\/www.agiliron.com\/blog\/?p=1621"},"modified":"2025-11-25T04:39:22","modified_gmt":"2025-11-25T12:39:22","slug":"the-good-the-bad-and-the-fabricated-how-to-deal-with-online-reviews-the-right-way","status":"publish","type":"post","link":"https:\/\/www.agiliron.com\/blog\/the-good-the-bad-and-the-fabricated-how-to-deal-with-online-reviews-the-right-way\/","title":{"rendered":"The Good, the Bad, and The Fabricated: How to Deal With Online Reviews the Right Way"},"content":{"rendered":"

Your guide to getting the most from all of your online reviews.<\/strong><\/h2>\n

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\"YourSource<\/span><\/a><\/p>\n

Whatever your niche or industry, as a business owner, your customer relationships will ultimately make or break your business.<\/span><\/p>\n

In the age of information, consumers value the opinions of their peers above all else\u2014making online reviews one of the world\u2019s most powerful business referral and brand awareness tools.<\/span><\/p>\n

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The ever-present power of online reviews<\/strong><\/h2>\n

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Just five positive reviews can increase the chances of a product being purchased by <\/span>270%<\/span><\/a>. And, on average, people <\/span>spend 31% more<\/span><\/a> when a business receives positive online reviews.<\/span><\/p>\n

But while positive online reviews are great for your business, it\u2019s almost impossible to avoid public negative feedback. Yes, negative online reviews happen to the best of us, and they can cause reputational damage\u2014if you don’t handle them with care.<\/span><\/p>\n

There are ways of tackling negative online reviews for a positive business outcome, and we\u2019re going to explore them soon. But while we\u2019re at it, let\u2019s not forget the rise of the fake review.<\/span><\/p>\n

Eighty-two percent of consumers<\/span><\/a> confirm they have read a fake online review within the past year or two. This may be alarming to read, but again, there are ways of spotting fraudulent feedback and dealing with it.<\/span><\/p>\n

To help you win with online reviews of all varieties, we\u2019re going to tell you how to tackle the good, the bad, and the fabricated.<\/span><\/p>\n

Let\u2019s start with the good.<\/span><\/p>\n

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Online reviews: The good<\/strong><\/h2>\n

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Good online reviews are positive in their nature. They will boost your brand reputation and encourage consumers to give your business a try.<\/span><\/p>\n

Here are a few tips to help you squeeze extra value from your positive online reviews.<\/span><\/p>\n

Social proof<\/strong><\/h3>\n

Social proof is a potent way of maximizing the value of your good online reviews. Based on the notion that people will conform to the actions of others based on their behaviors or recommendations, social proof builds trust and accelerates commercial growth.<\/span><\/p>\n

Typically, customer reviews are <\/span>12 times more trusted<\/span><\/a> than product descriptions and sales content. If you want to maximize your good reviews, you should shine a light on them wherever you can.\u00a0<\/span><\/p>\n

Here are some ideas:<\/b><\/p>\n