{"id":1652,"date":"2022-01-25T19:52:13","date_gmt":"2022-01-26T03:52:13","guid":{"rendered":"https:\/\/www.agiliron.com\/blog\/?p=1652"},"modified":"2025-09-24T21:30:05","modified_gmt":"2025-09-25T04:30:05","slug":"7-essential-small-business-marketing-trends-for-2022","status":"publish","type":"post","link":"https:\/\/www.agiliron.com\/blog\/7-essential-small-business-marketing-trends-for-2022\/","title":{"rendered":"7 Essential Small Business Marketing Trends for 2022"},"content":{"rendered":"

What to expect from this year and beyond.<\/strong><\/h2>\n

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\"WhatSource<\/span><\/i><\/a><\/p>\n

Being a small business owner is rewarding\u2014but it isn\u2019t always easy. With so many plates to juggle and such little time, covering all the bases can be an uphill struggle at the best of times.<\/b><\/p>\n

Whatever your niche or sector, standing out from the crowd means offering consistent value to your audience while delivering a quality brand experience across the board (from your website and landing pages to your social media channels, your email newsletter, blog, and <\/span>mobile<\/span><\/a>).<\/span><\/p>\n

Here are seven essential small business marketing trends you need to know to deliver an excellent brand experience this year.<\/span><\/p>\n

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1. Thought-leadership will become the heart of content marketing<\/b><\/h2>\n

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Sixty-six percent<\/span><\/a> of marketing experts see thought leadership as a \u201ctop priority\u201d for their business. Plus, 77% of people agree that industry thought leaders don\u2019t need to have a big social media following (great news for small to medium-sized businesses!).<\/span><\/p>\n

In 2022, brands and businesses will start to use their content to inspire and educate their audience. By developing original, stand-out thought-leadership content, you will improve your brand awareness while establishing trust and authority in your niche.<\/span><\/p>\n

Here are some practical thought-leadership tips:<\/span><\/p>\n

    \n
  1. Don\u2019t focus on selling services\u2014prioritize telling a strong story and aim to share thought-provoking ideas with your audience.<\/span><\/li>\n
  2. Always double-check your stats and content sources to ensure they are 100% valid, legitimate, and accurate.<\/span><\/li>\n
  3. Offer information or insights that offer practical value and genuinely enlighten your audience in ways that your competitors\u2019 content doesn\u2019t (do your research!).<\/span>
    \n<\/span><\/li>\n
  4. Work through our essential <\/span>guide to creating thought-leading blog content for your business<\/span><\/a>.<\/span><\/li>\n<\/ol>\n

     <\/p>\n

    2. Data analytics will rise in retail & eCommerce<\/b><\/h2>\n

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    While data analytics isn\u2019t exactly a brand new concept in retail or eCommerce marketing, in 2022, a rising number of brands will invest more in developing promotional campaigns using a balanced mix of digital data and insights.<\/span><\/p>\n

    By 2027, the adoption of eCommerce or marketing platforms with in-built data analytics is <\/span>expected to skyrocket to $12 billion<\/span><\/a>. As an increasing number of marketers and business owners look to earn a healthier return on investment (ROI) from their marketing efforts, using data to understand customer preferences and behaviors will become standard practice.<\/span><\/p>\n

    To get into a data-driven mindset for increased small business marketing success in 2022, check out these helpful resources:<\/b><\/b><\/p>\n