{"id":1798,"date":"2022-08-29T19:54:36","date_gmt":"2022-08-30T02:54:36","guid":{"rendered":"https:\/\/www.agiliron.com\/blog\/?p=1798"},"modified":"2025-11-23T21:18:25","modified_gmt":"2025-11-24T05:18:25","slug":"how-to-create-a-popular-podcast-for-your-ecommerce-or-retail-business","status":"publish","type":"post","link":"https:\/\/www.agiliron.com\/blog\/how-to-create-a-popular-podcast-for-your-ecommerce-or-retail-business\/","title":{"rendered":"How to Create a Popular Podcast for Your eCommerce or Retail Business"},"content":{"rendered":"

What you need to know to get started with your podcast.<\/strong><\/h2>\n

 <\/p>\n

\"What<\/strong><\/h2>\n

Source<\/span><\/i><\/a><\/p>\n

If you\u2019re looking to expand your commercial reach while sharing <\/span>thought-leading insights<\/span><\/a> and ideas with your audience, starting a podcast could be the way to go.<\/span><\/p>\n

One hundred four million people<\/span><\/a> in the US alone listen to podcasts every month\u2014with 79.8% tuning in during their morning or evening commute.<\/span><\/p>\n

As a retail or eCommerce business owner, starting a podcast will give you the tools to tap into a wider audience and drive people to your website, products, and services.<\/span><\/p>\n

One of the most powerful aspects of a podcast is the fact that it gives you the chance to showcase your brand personality while talking about interesting issues related to your niche or industry. When you inspire people with your discussions, you will build trust.<\/span><\/p>\n

Audio content holds the average consumer\u2019s attention for longer, which means you have a greater chance of people remembering you and what you have to offer.<\/span><\/p>\n

But if you want to enjoy a healthy return on investment (ROI) for your podcasting efforts, getting every stage of the process right is essential. We\u2019re going to show you how to create a brand-boosting podcast for your business.<\/span><\/p>\n

 <\/p>\n

1. Choose your niche and subject matter<\/b><\/h2>\n

 <\/p>\n

To create a brand-boosting podcast for your retail or eCommerce business, you need to choose a niche based on the trends, news, or topics that will keep your audience tuning in for more.<\/span><\/p>\n

Naturally, you\u2019re going to pick a retail topic based on the types of services or products you sell. But by taking the time to understand what your audience wants, you can dig a little deeper and choose a hook or subject matter that really stands out.<\/span><\/p>\n

Gathering feedback from existing consumers is a great idea. For instance, you can incentivize people with a discount code in return for filling out a \u201cWhat would you like to listen to?\u201d survey after making a purchase. Market research groups will also give you a greater insight into the marketplace and what is likely to make your target listeners tick.<\/span><\/p>\n

Once you\u2019ve carried out some market research, you can narrow down your niche slightly based on the feedback and data you\u2019ve collected.<\/span><\/p>\n

If you\u2019re a vintage shoe store, for example, and you\u2019ve discovered that many of your listeners want to become official collectors\u2014your podcast could revolve around <\/span>the history of certain shoes and sneakers while offering expert tips on what to look for in profitable products.<\/span><\/i><\/p>\n

The point: <\/b>The more unique your niche or subject matter, the more likely you are to spark interest and stand out from the competition<\/span><\/i>. And even if you lead with a unique niche, you can still find time to talk about regular industry news, topics, or trends if you feel they\u2019re relevant (it\u2019s a win-win).<\/span><\/p>\n

Read: <\/i><\/b>Our <\/span><\/i>step-by-step guide to creating effective buyer personas<\/span><\/i><\/a> to get to know your audience better (and give them what they want).<\/span><\/i><\/p>\n

 <\/p>\n

2. Decide on your brand-boosting podcast title<\/b><\/h2>\n

 <\/p>\n

Once you\u2019ve picked your niche and decided on your main hook or subject matter, it\u2019s time to think about your podcast title and subtitle.<\/span><\/p>\n

Choosing your title early on will help bring your ideas to life and offer the direction you need to keep your episodes fresh, consistent, and entertaining.<\/span><\/p>\n

As a rule of thumb, you should add your brand name to the title or subtitle for maximum awareness (you are trying to promote your business, after all). It\u2019s also important to keep your podcast name or title as short and snappy as possible to make it searchable as well as memorable. Let\u2019s take a look at a couple of guide examples:<\/span><\/p>\n

NO:<\/b><\/p>\n

The Podcast About Vintage Shoes<\/b><\/p>\n

All about classic shoes and sneakers and stuff<\/span><\/i><\/p>\n

YES:<\/b><\/p>\n

The Vintage Shoe Vaults From [BRAND NAME]<\/b><\/p>\n

The stories behind the world\u2019s most iconic footwear<\/span><\/i><\/p>\n

As you can see, the second title is more punchy and descriptive and features the brand name. Unlike the first example, the second subtitle offers a real insight into <\/span>exactly <\/b>what you can expect from tuning into the podcast.<\/span><\/p>\n

Tip:<\/b> If you\u2019re a little stuck for ideas, you can use a free podcast name generator to guide your efforts.<\/span><\/p>\n

 <\/p>\n

3. Make a full podcast outline<\/b><\/h3>\n

 <\/p>\n

Armed with a title, ideas, and niche subject matter, you should set about creating an outline, complete with talking points, episode concepts, and potential guests you would like to invite onto the show.<\/span><\/p>\n

Here are the key considerations you should make when crafting your podcast outline:<\/span><\/p>\n