{"id":1844,"date":"2022-11-20T18:45:35","date_gmt":"2022-11-21T02:45:35","guid":{"rendered":"https:\/\/www.agiliron.com\/blog\/?p=1844"},"modified":"2025-11-17T04:00:34","modified_gmt":"2025-11-17T12:00:34","slug":"how-inflation-is-impacting-retail-businesses-and-what-you-can-do-about-it","status":"publish","type":"post","link":"https:\/\/www.agiliron.com\/blog\/how-inflation-is-impacting-retail-businesses-and-what-you-can-do-about-it\/","title":{"rendered":"How Inflation Is Impacting Retail Businesses and What You Can Do About It"},"content":{"rendered":"<h2><strong>Your guide to navigating the inflation situation.<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-1845\" src=\"https:\/\/www.agiliron.com\/blog\/wp-content\/uploads\/2022\/11\/pexels-karolina-grabowska-5900228.jpg\" alt=\"Your guide to navigating the inflation situation\" width=\"1280\" height=\"853\" title=\"\" srcset=\"https:\/\/www.agiliron.com\/blog\/wp-content\/uploads\/2022\/11\/pexels-karolina-grabowska-5900228.jpg 1280w, https:\/\/www.agiliron.com\/blog\/wp-content\/uploads\/2022\/11\/pexels-karolina-grabowska-5900228-300x200.jpg 300w, https:\/\/www.agiliron.com\/blog\/wp-content\/uploads\/2022\/11\/pexels-karolina-grabowska-5900228-1024x682.jpg 1024w, https:\/\/www.agiliron.com\/blog\/wp-content\/uploads\/2022\/11\/pexels-karolina-grabowska-5900228-768x512.jpg 768w, https:\/\/www.agiliron.com\/blog\/wp-content\/uploads\/2022\/11\/pexels-karolina-grabowska-5900228-600x400.jpg 600w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><a href=\"https:\/\/www.pexels.com\/photo\/woman-calculating-money-and-receipts-using-a-calculator-5900228\/\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">Source<\/span><\/i><\/a><\/p>\n<p><b>Inflation is on the rise, and it&#8217;s impacting <\/b><a href=\"https:\/\/www.agiliron.com\/blog\/an-exploration-of-what-a-modern-brick-and-mortar-store-should-look-like\/\"><b>retail businesses<\/b><\/a><b> everywhere. The rate of inflation is at its highest rate since 1981\u2014and it\u2019s starting to affect the way people shop.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The good news is that consumers are still willing to spend, with industry experts projecting up to an <\/span><a href=\"https:\/\/nrf.com\/media-center\/press-releases\/nrf-forecasts-annual-retail-sales-grow-between-6-percent-and-8-percent\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">8% rise in retail sales<\/span><\/a><span style=\"font-weight: 400;\"> in 2022.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But while retail and eCommerce sales are still pretty buoyant, further uncertainty and the looming threat of recession could create issues for retailers in the coming months or years.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By understanding the situation and knowing how to navigate it, you can steer your retail ship toward a bright and profitable future.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s dig into the<\/span> <span style=\"font-weight: 400;\">inflation situation<\/span> <span style=\"font-weight: 400;\">and what you can do to weather the storm.<\/span><\/p>\n<h2><strong>How inflation impacts retail<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Inflation is an economic factor dictated by the price of goods and services within a certain economy. Some of the key goods or services that impact inflation rates are <\/span><i><span style=\"font-weight: 400;\">consumer products, food, energy, transport, and medical care.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Within the last 12 months alone, the overall price of food rose by 9.4% (meat, eggs, and poultry saw the most significant rise), and piped gas shot up by 22.7%. Meanwhile, gasoline inflated by a <\/span><a href=\"https:\/\/www.nytimes.com\/2022\/04\/13\/briefing\/inflation-forty-year-high-gas-prices.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">head-spinning 48%<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These tough economic shifts are collectively contributing to the record-breaking rate of inflation we\u2019re facing today.<\/span><\/p>\n<h3><strong>Retailers are feeling the squeeze<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">As a retail or eCommerce business, it\u2019s likely you\u2019re feeling the squeeze. In addition to increased operating costs and many consumers realigning their shopping priorities to stay above water (overall spending power across generations is down), the current inflation situation<\/span> <span style=\"font-weight: 400;\">is creating increasingly choppy waters because of:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Growing supply chain costs and shortages making fulfillment more challenging, expensive, and inconsistent<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product, material, and B2B service price increases making every element of your operations more costly<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Shrinking profit margins as a result of various increased costs and overheads<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Price-sensitive customers with less spending power. If you inflate your prices to restore your margins, you could drive consumers away. It\u2019s a tough juggling act and a vicious cycle.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The obligation to increase wages to ensure your staff can make ends meet, coupled with labor shortages<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This melting pot of inflation-induced issues is making running a successful eCommerce and retail business that much more difficult. But it\u2019s possible to navigate these choppy waters effectively and come out on top.<\/span><\/p>\n<h2><strong>How to navigate the current inflation situation<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Now that you\u2019re up to speed with the current drivers of inflation and how it may be impacting your business<\/span><i><span style=\"font-weight: 400;\">, <\/span><\/i><span style=\"font-weight: 400;\">we\u2019re going to explore a mix of practical ways you can navigate your way through these tough economic changes.<\/span><\/p>\n<h3><strong>Keep your finger on the pulse<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">One of the best ways to remain responsive and adaptive when it comes to dealing with inflation is keeping your finger on the pulse of the retail industry specifically but also the economy more broadly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By carving out enough time to check in with retail trade publications, financial media, and other news outlets, you will have a working knowledge of constant economic change. You\u2019ll be ready to make strategic or operational tweaks when new trends emerge while nipping any potential budget-sapping issues in the bud.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some publications and sources to keep your eye on:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.retaildive.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Retail Dive<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/nrf.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">National Retail Federation<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.forbes.com\/retail\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Forbes Retail<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.wsj.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Wall Street Journal<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.bloomberg.com\/businessweek\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Bloomberg BusinessWeek<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The <\/span><a href=\"https:\/\/www.bls.gov\/cpi\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">CPI<\/span><\/a><span style=\"font-weight: 400;\"> and official <\/span><a href=\"http:\/\/bls.gov\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Bureau of Labor Statistics Data<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/li>\n<\/ul>\n<h3><strong>Stay customer-focused<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">To keep your margins healthy, inflating your prices slightly is inevitable. But by offering your customers as much personal value as possible while establishing yourself as an <\/span><a href=\"https:\/\/www.agiliron.com\/blog\/how-to-create-thought-leading-blog-content-for-your-business\/\"><span style=\"font-weight: 400;\">industry thought leader<\/span><\/a><span style=\"font-weight: 400;\">, you will build customer trust and loyalty.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Get to know your customers by investing in market research and <\/span><a href=\"https:\/\/www.agiliron.com\/blog\/a-step-by-step-guide-to-creating-effective-buyer-personas-for-your-business\/\"><span style=\"font-weight: 400;\">creating buyer personas<\/span><\/a><span style=\"font-weight: 400;\"> so you understand exactly what <\/span><a href=\"https:\/\/www.agiliron.com\/blog\/how-proper-customer-segmentation-can-lead-to-more-sales\/\"><span style=\"font-weight: 400;\">certain segments of your audience<\/span><\/a><span style=\"font-weight: 400;\"> want.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you know how to speak to your customers, you can deliver content that really speaks to them while offering personalized product recommendations, deals, and offers that are likely to suit their needs or interests. The more you can connect with the audience and the easier you make their shopping experience, the more likely you\u2019ll be to raise your pricing slightly without driving customers away.<\/span><\/p>\n<p><b>Read:<\/b> <a href=\"https:\/\/www.agiliron.com\/blog\/10-tips-on-creating-a-strong-visual-identity-for-your-brand\/\"><i><span style=\"font-weight: 400;\">10 tips on creating a strong visual identity for your brand<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> to keep your current customers on your side and attract new ones.<\/span><\/i><\/p>\n<h3><strong>Revise your rates, inventory &amp; pricing wisely<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">When it comes to revising your rates and pricing, there are tricks or techniques to help you make your increases fair and amenable while still making a solid profit.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By looking at the bigger picture and exploring your current suppliers, your existing inventory costs, and, if relevant, manufacturing or material overheads, you\u2019ll be able to make cuts or changes where necessary.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The goal is to improve financial efficiency while maintaining quality. If your partners, suppliers, and products dwindle in quality, you\u2019ll damage your brand reputation, losing your existing loyal customer base in the process.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition to looking at your inventory and supply chain, there are ways to amend or update your pricing strategically. When you do increase prices, it\u2019s best to rely on data and feedback to ensure you\u2019re raising prices in a sustainable manner. It&#8217;s also recommended you <\/span><a href=\"https:\/\/hbr.org\/2021\/06\/if-youre-going-to-raise-prices-tell-customers-why\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">tell your customers why you\u2019re increasing prices<\/span><\/a><span style=\"font-weight: 400;\"> and clearly explain how the increase will still provide them with value.\u00a0\u00a0<\/span><\/p>\n<p><b>Read: <\/b><i><span style=\"font-weight: 400;\">Our <\/span><\/i><a href=\"https:\/\/www.agiliron.com\/blog\/7-unique-pricing-strategies-that-can-increase-your-stores-revenue\/\"><i><span style=\"font-weight: 400;\">essential guide to pricing strategies that will boost your store\u2019s revenue<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> to revise your product categories and ensure sustainable success while navigating our current inflation situation.<\/span><\/i><\/p>\n<h3><strong>Optimize your internal operations<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Another effective way of cutting costs while boosting productivity is optimizing your internal operations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can do this by working with data. Armed with the <\/span><a href=\"https:\/\/www.agiliron.com\/solutions\/\"><span style=\"font-weight: 400;\">right retail platforms and tools<\/span><\/a><span style=\"font-weight: 400;\"> for processes like eCommerce marketing and inventory management, you will uncover concrete visual insights that will show you where you need to improve your operations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, you might use your inventory management data to measure which products are moving fastest while yielding the least customer return rates. Armed with this information, you can <\/span><a href=\"https:\/\/www.agiliron.com\/blog\/15-actionable-ways-to-optimize-your-stores-pages-for-more-sales\/\"><span style=\"font-weight: 400;\">optimize your landing pages<\/span><\/a><span style=\"font-weight: 400;\"> and use <\/span><a href=\"https:\/\/www.agiliron.com\/blog\/4-effective-paid-advertising-techniques-for-ecommerce-retail-business-owners\/\"><span style=\"font-weight: 400;\">paid advertising<\/span><\/a><span style=\"font-weight: 400;\"> to market the products your target customers are most likely to buy (and keep buying).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Taking the time to strategically optimize your retail or eCommerce business\u2019s internal operations will ultimately reduce running costs while boosting output\u2014a combination that will keep your customers happy and ensure you remain profitable in challenging times.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the best ways to optimize your retail business from the ground up (and build solid operational foundations) is by improving your inventory management strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to enhance your inventory management processes and strategy for greater financial and operational efficiency, <\/span><a href=\"https:\/\/www.agiliron.com\/blog\/your-essential-guide-to-retail-ecommerce-inventory-management\/\"><span style=\"font-weight: 400;\">check out our essential guide<\/span><\/a><span style=\"font-weight: 400;\">, complete with practical tips.<\/span><\/p>\n<h3><strong>Keep an eye on the competition<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Another useful means of staying on the right side of inflation is keeping a keen eye on your competitors.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In a world where consumers are more price-focused than ever, your competitors\u2019 campaigns, communications, pricing, deals, and promotions can serve as invaluable insights when weathering the inflation storm.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By knowing your competition, you can exploit any campaigns or content gaps they\u2019re overlooking while keeping your pricing and promotions competitive.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To do this effectively, you should sign up for your competitors\u2019 apps or email lists, indulge in a little mystery shopping, and try <\/span><a href=\"https:\/\/www.agiliron.com\/blog\/a-small-business-owners-guide-to-social-listening\/\"><span style=\"font-weight: 400;\">social listening<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><strong>Bonus resources<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">To help you succeed in this rocky economic climate, here are some extra guides and resources to add to your retail business\u2019s inflation-fighting toolkit:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.calculatorsoup.com\/calculators\/financial\/profit-margin-calculator.php\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Free retail profit margin calculator from Calculator Soup<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.agiliron.com\/blog\/10-powerful-ai-marketing-tools-for-your-business\/\"><span style=\"font-weight: 400;\">10 Powerful AI Marketing Tools for Your Business<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.agiliron.com\/blog\/how-to-make-your-brands-content-more-accessible-to-all-customers\/\"><span style=\"font-weight: 400;\">How to Make Your Brand\u2019s Content Accessible to All Customers<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.agiliron.com\/blog\/why-you-should-consider-moving-manufacturing-back-to-the-usa\/\"><span style=\"font-weight: 400;\">Why You Should Consider Moving Manufacturing Back to the US<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.agiliron.com\/blog\/10-ways-to-encourage-ecommerce-retail-customer-loyalty\/\"><span style=\"font-weight: 400;\">10 Ways to Encourage eCommerce &amp; Retail Customer Loyalty<\/span><\/a><\/li>\n<\/ul>\n<h2><strong>Final thoughts<\/strong><\/h2>\n<h4><i><span style=\"font-weight: 400;\">\u201cEvery problem is a gift. Without problems, we would not grow.\u201d\u2014<\/span><\/i><b><i>Tony Robbins, motivational speaker and writer<\/i><\/b><\/h4>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">While the current economic climate is tough, and you\u2019re likely to feel the squeeze from every angle, there\u2019s a profitable light at the end of the inflation tunnel.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By taking action now and doing all you can to prepare for further inflation (or the continual impact of existing inflation levels), you\u2019ll keep your retail or eCommerce business rolling with momentum.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To win on today\u2019s commercial battlefield, you must educate yourself; keep your eye on the industry and the competition; make operational and pricing changes based on informed, strategic insights; and, most importantly, keep your customers at the beating heart of everything you do.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Like most economic trends, things will begin to plateau, and by taking a stand now, your retail business will be all the more responsive, resilient, and profitable.<\/span><\/p>\n<p><b>We wish you the best of luck, and for more business-boosting insights, learn <\/b><a href=\"https:\/\/www.agiliron.com\/blog\/how-to-scale-your-business-with-user-generated-content\/\"><b>how to scale your business with user-generated content (UGC)<\/b><\/a><b>.<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your guide to navigating the inflation situation. &nbsp; Source Inflation is on the rise, and it&#8217;s impacting retail businesses everywhere. The rate of inflation is at its highest rate since 1981\u2014and it\u2019s starting to affect the way people shop. The good news is that consumers are still willing to spend, with industry experts projecting up [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1846,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1844","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.agiliron.com\/blog\/wp-json\/wp\/v2\/posts\/1844","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.agiliron.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.agiliron.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.agiliron.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.agiliron.com\/blog\/wp-json\/wp\/v2\/comments?post=1844"}],"version-history":[{"count":0,"href":"https:\/\/www.agiliron.com\/blog\/wp-json\/wp\/v2\/posts\/1844\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.agiliron.com\/blog\/wp-json\/wp\/v2\/media\/1846"}],"wp:attachment":[{"href":"https:\/\/www.agiliron.com\/blog\/wp-json\/wp\/v2\/media?parent=1844"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.agiliron.com\/blog\/wp-json\/wp\/v2\/categories?post=1844"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.agiliron.com\/blog\/wp-json\/wp\/v2\/tags?post=1844"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}