{"id":1855,"date":"2022-12-15T01:34:41","date_gmt":"2022-12-15T09:34:41","guid":{"rendered":"https:\/\/www.agiliron.com\/blog\/?p=1855"},"modified":"2025-11-20T16:21:59","modified_gmt":"2025-11-21T00:21:59","slug":"how-to-run-competitions-and-giveaways-that-drive-brand-engagement","status":"publish","type":"post","link":"https:\/\/www.agiliron.com\/blog\/how-to-run-competitions-and-giveaways-that-drive-brand-engagement\/","title":{"rendered":"How to Run Competitions and Giveaways That Drive Brand Engagement"},"content":{"rendered":"

An effective way to get noticed, grow your audience, and earn more sales.<\/strong><\/h2>\n

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\"\"Source<\/span><\/i><\/a><\/p>\n

If you\u2019re a budding eCommerce or retail business owner, running competitions and giveaways is a powerful way of putting your brand on the map.<\/b><\/p>\n

Almost everyone loves the idea of winning a prize or getting something for free\u2014and the more fun or easy you make it for people to participate, the more buzz you\u2019ll build around your brand.<\/span><\/p>\n

Here, we look at different types of competition that will drive plenty of brand engagement while looking at some top tips on how to run contests or giveaways destined for maximum success.<\/span><\/p>\n

The power of consumer competitions & giveaways<\/b><\/h2>\n

Contests boast a <\/span>conversion rate of almost 34%<\/span><\/a>, which is higher than any other form of branded content.<\/span><\/p>\n

One of the best things about a branded competition or giveaway is that it usually offers an excellent return on investment (ROI).<\/span><\/p>\n

The reason competitions and giveaways offer a healthy ROI is that although you have to offer up a prize, they are fairly easy and cost-effective to run. And once your competition starts gaining momentum, you will reach droves of new potential customers.<\/span><\/p>\n

By offering a prize that your target audience is likely to really want or need, you will earn maximum engagement while positioning yourself as a fun, approachable, and trustworthy brand. In turn, you will increase your <\/span>customer loyalty rates<\/span><\/a>, boosting your profits in the process.<\/span><\/p>\n

Effective competition & giveaway ideas that will expand your brand<\/b><\/h2>\n

Now that you\u2019re up to speed on the perks of running a competition or giveaway, let\u2019s look at some of the different types of contests that are likely to earn the best brand-boosting results.<\/span><\/p>\n

Like, follow & share competitions<\/b><\/h3>\n

First up, we have the tried and tested <\/span>like, follow, and share <\/span><\/i>format. One of the reasons this type of giveaway is so popular is that it requires minimal effort to enter.<\/span><\/p>\n

By incentivizing people to follow your account (if they\u2019re not already a follower) and like and share a specific social media post, you will build engagement while expanding your reach across platforms.<\/span><\/p>\n

You can launch and run your contest on one dedicated social media platform (Facebook, Instagram, Twitter, TikTok, etc.) to concentrate your efforts, or you can spread your reach by hosting it across several. Both approaches are effective, and the best way to discover what works best for you is by trying both and comparing results.<\/span><\/p>\n

Another savvy way of driving extra engagement from a <\/span>like, share, and follow-style competition <\/span><\/i>is by creating a catchy hashtag and asking people to drop it in the comment section of your post\u2014a little like Cirio UK:<\/span><\/p>\n

\"\"Screenshot<\/span><\/i><\/p>\n

The brand\u2019s Twitter-focused giveaway and accompanying hashtag earned the company tons of engagement, growing its customer base.<\/span><\/p>\n

Content-based competitions<\/b><\/h3>\n

Another effective approach to competitions or giveaways is incentivizing your audience to create a piece of content and share it to win.<\/span><\/p>\n

The great thing about this type of competition is that it not only works well across every social media platform, as well as email and even in-app but also plays on the brand-boosting power of <\/span>user-generated content (UGC)<\/span><\/a>.<\/span><\/p>\n

When you run a content-based competition, you ask your audience to write something, draw something, caption an image, take a selfie, make a video, etc. The creative nature makes taking part almost as satisfying as the prospect of winning. Plus, you will end up with plenty of brilliant user-generated content (UGC) that you can share, repurpose, and use for future marketing campaigns.<\/span><\/p>\n

Grocery brand Basha, for instance, ran a creative competition, asking its fans or followers to come up with new signature donut flavors, offering store gift cards to the winners. The giveaway was a roaring success, and the chance to have your flavor picked and created added an extra incentive to get involved.<\/span><\/p>\n

If you\u2019re looking for inspiration for your next content-based competition, you can try:<\/span><\/b><\/p>\n