{"id":1888,"date":"2023-03-26T19:13:21","date_gmt":"2023-03-27T02:13:21","guid":{"rendered":"https:\/\/www.agiliron.com\/blog\/?p=1888"},"modified":"2025-09-24T21:23:56","modified_gmt":"2025-09-25T04:23:56","slug":"how-to-test-your-customer-communications-to-use-language-that-sells","status":"publish","type":"post","link":"https:\/\/www.agiliron.com\/blog\/how-to-test-your-customer-communications-to-use-language-that-sells\/","title":{"rendered":"How to Test Your Customer Communications to Use Language That Sells"},"content":{"rendered":"

Building trust and inspiring engagement with better content.<\/strong><\/h2>\n

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\"BuildingSource<\/span><\/i><\/a><\/p>\n

When it comes to promoting your business and connecting with your customers, <\/b>content<\/b><\/a> is still one of the planet\u2019s most powerful marketing tools.<\/b><\/p>\n

Did you know? <\/b>Good content marketing generates over three times as many leads as outbound marketing and <\/span><\/i>costs 62% less<\/span><\/i><\/a>.<\/span><\/i><\/p>\n

But to create a real impact with your content and consumer communications, you have to speak in a way that is natural, conversational, and strikes a chord with your audience. In short, you have to speak your customers\u2019 language.<\/span><\/p>\n

Testing your content and communications is one of the most effective ways of earning the best results from your consumer communications\u2014from blog posts to email, social media, <\/span>online chat<\/span><\/a>, helpdesks, and beyond.<\/span><\/p>\n

Let\u2019s explore the best ways of testing your customer communications and speaking to your customers the right way.<\/span><\/p>\n

Why speaking your customers\u2019 language counts<\/b><\/h2>\n

Gone are the days when a plastic promotional message or ad slogan would generate buzz and, ultimately, sales.<\/span><\/p>\n

In the retail and eCommerce sector, personalizing your content to your audience and using terms or phrases that are natural or familiar will spark engagement and inspire loyalty.<\/span><\/p>\n

Speaking in the right tone and voice will help you cut through the noise, establish authority in your niche, and earn a healthy return on investment (ROI).<\/span><\/p>\n

Read: <\/i><\/b>10 tips for improving your customer service content<\/span><\/i><\/a> for consumer communication inspiration.<\/span><\/i><\/p>\n

\u201cOur job is not to create content. Our job is to change the world of the people who consume it.” \u2014<\/span><\/i>Andrea Fryrear<\/i><\/b><\/h4>\n

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How to test your communications and speak your customers\u2019 language<\/b><\/h2>\n

Now that you know why it\u2019s important to speak your customers\u2019 language and test your consumer communications, we\u2019re going to explore tips and approaches you can take to put theory into practice. Let\u2019s get started.<\/span><\/p>\n

Try some language-based market research<\/b><\/h3>\n

One of the best ways to gauge the phrases, words, and language that will resonate most with your audience is with a little market research.<\/span><\/p>\n

Conducting language-based marketing research will empower you with direct feedback on your messaging, as well as the specific words or turns of phrases you use.<\/span><\/p>\n

Hosting online and in-person workshops to specific segments of your audience will allow your consumers to give engagement ratings (typically on a scale of 1-5, although you can set this up in a way that works best for your business) while choosing their favorite version of a specific piece of content.<\/span><\/p>\n

You can do this for campaign content or consumer messaging across channels, including:<\/span><\/p>\n