{"id":1918,"date":"2023-05-17T19:18:14","date_gmt":"2023-05-18T02:18:14","guid":{"rendered":"https:\/\/www.agiliron.com\/blog\/?p=1918"},"modified":"2025-11-19T02:34:17","modified_gmt":"2025-11-19T10:34:17","slug":"what-you-need-to-know-about-twitters-new-algorithm","status":"publish","type":"post","link":"https:\/\/www.agiliron.com\/blog\/what-you-need-to-know-about-twitters-new-algorithm\/","title":{"rendered":"What You Need to Know About Twitter\u2019s New Algorithm"},"content":{"rendered":"<h2><strong>A retail and eCommerce business owner\u2019s guide to Twitter<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-1919\" src=\"https:\/\/www.agiliron.com\/blog\/wp-content\/uploads\/2023\/05\/pexels-jorge-urosa-9129527-1.jpg\" alt=\"A retail and eCommerce business owner\u2019s guide to Twitter\" width=\"1280\" height=\"853\" title=\"\" srcset=\"https:\/\/www.agiliron.com\/blog\/wp-content\/uploads\/2023\/05\/pexels-jorge-urosa-9129527-1.jpg 1280w, https:\/\/www.agiliron.com\/blog\/wp-content\/uploads\/2023\/05\/pexels-jorge-urosa-9129527-1-300x200.jpg 300w, https:\/\/www.agiliron.com\/blog\/wp-content\/uploads\/2023\/05\/pexels-jorge-urosa-9129527-1-1024x682.jpg 1024w, https:\/\/www.agiliron.com\/blog\/wp-content\/uploads\/2023\/05\/pexels-jorge-urosa-9129527-1-768x512.jpg 768w, https:\/\/www.agiliron.com\/blog\/wp-content\/uploads\/2023\/05\/pexels-jorge-urosa-9129527-1-600x400.jpg 600w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><a href=\"https:\/\/www.pexels.com\/photo\/a-white-and-black-text-board-9129527\/\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">Source<\/span><\/i><\/a><\/p>\n<p><b>While new social media platforms continue to gain popularity, <\/b><a href=\"https:\/\/twitter.com\/agiliron\" target=\"_blank\" rel=\"noopener\"><b>Twitter<\/b><\/a><b> is still one of the most popular networks around.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">With over <\/span><a href=\"https:\/\/www.statista.com\/statistics\/303681\/twitter-users-worldwide\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">350 million active monthly users<\/span><\/a><span style=\"font-weight: 400;\"> (and counting), Twitter is an invaluable hub for retail or eCommerce business owners looking to connect with their audience on a deeper level.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you use the platform to its maximum capabilities, you can boost your brand awareness in ways that will accelerate your commercial growth and put your brand on the map. But, like any platform in our swiftly shifting digital age, the way Twitter works is constantly changing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In April 2023, Elon Musk announced a brand new Twitter algorithm\u2014and it\u2019s largely based around building and earning trust.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To help get ahead of the competition and use this most mighty of social media platforms to your marketing advantage, here\u2019s everything you need to know about the new Twitter algorithm.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s go.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>What does the new Twitter algorithm do, exactly?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The latest Twitter algorithm is interesting in the way that it drills down deeper into community, authoritative subject matter, niche topics, and creating trusted content more than ever before.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At its core, Twitter values users that tweet with these brand new ranking signals in mind:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Recency: <\/b><span style=\"font-weight: 400;\">Timely and trending content<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Virality: <\/b><span style=\"font-weight: 400;\">Posts with share-worthy appeal<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Relevance:<\/b><span style=\"font-weight: 400;\"> Communications related to your niche<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Geographical location: <\/b><span style=\"font-weight: 400;\">Interacting with accounts relevant to your locale<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Personal interests: <\/b><span style=\"font-weight: 400;\">Sharing as well as showcasing what makes your brand tick<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This refreshed set of ranking rules are basically several systems or algorithms rolled into one fast-moving platform.<\/span><\/p>\n<h3><b>A new chapter of transparency<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">What really sets this new algorithm apart from previous releases is the fact that its \u2018mechanics\u2019 are now available for public consumption.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yes, Twitter\u2019s new algorithm is no longer what techies might call a \u2018black box\u2019 (secret) system\u2014it\u2019s now open-source. In a public call out for transparency, Elon Musk launched a poll on the platform asking users if they wanted the ability to peek under the bonnet of the new algorithm. As the vast majority of the public voted \u2018yes,\u2019 Twitter released the inner workings of the new algorithm on <\/span><a href=\"https:\/\/github.com\/twitter\/the-algorithm\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">GitHub<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><b>Key Twitter algorithm functions<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">While it\u2019s true that Twitter has <\/span> opened up its algorithm for public consumption <span style=\"font-weight: 400;\">, many people in the tech and marketing community feel that large sections of the platform\u2019s code lacks the right level of detail or context to get a real sense of its inner workings.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There may be debate over just how transparent the new algorithm really is, but there are certain useful aspects of the new and improved system that are clear. Let\u2019s take a quick look at the three main features.<\/span><\/p>\n<ol>\n<li><b> Data collection and organization: <\/b><span style=\"font-weight: 400;\">The new version of Twitter collects data based on your followers, the Tweets you&#8217;ve published, and how you interact with other accounts. Also, when arranging platform data, Twitter now looks at factors including bookmarks (something that can boost your content by around 30x) as well as post likes. Data is also collected based on visual media, including compelling infographics, videos, and imagery (something that can boost your posts by around 20x).<\/span><\/li>\n<li><b> Feature formation: <\/b><span style=\"font-weight: 400;\">After collecting and arranging the core data, Twitter segments it into something called &#8216;feature buckets.&#8217; These brand new &#8216;buckets&#8217; are based on tweets and users, the likelihood of people engaging with your Tweets, and trustworthiness. This means that the platform analyzes the content you publish based on how likely it thinks that your tweets will prompt positive interactions, given the tweet&#8217;s author, recipient, and content, while grouping content into groups based on the subject matter.<\/span><\/li>\n<li><b> Mixing process: <\/b><span style=\"font-weight: 400;\">The final phase of the algorithm processing journey is the part where everything comes together to create an engaging and relevant feed to your niche or interests. It does this using an initiative called HeavyRanker, which examines tweets based on the probability of them sparking positive actions from you or any potential tweet recipients. If the HeavyRanker thinks that a user or account you&#8217;re targeting is highly-likely to respond or positively engage with your tweet, you could enjoy a whopping <\/span><span style=\"font-weight: 400;\">75x content boost<\/span><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ol>\n<p><b>Read: <\/b><a href=\"https:\/\/www.agiliron.com\/blog\/how-to-scale-your-business-with-user-generated-content\/\"><i><span style=\"font-weight: 400;\">How to scale your business with user-generated content<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> for essential tips on how to drive engagement with customer reviews, opinions, and stories.<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Key Twitter algorithm features &amp; ranking signals<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">We\u2019re up to speed with the main functions of Twitter&#8217;s new algorithm\u2014now let\u2019s look at the main functions and signals that will give your content the boost it needs to succeed.<\/span><\/p>\n<h3><b>The<\/b><b> essential functions<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">First of all, here\u2019s a glimpse of which functions the new algorithm roll out values the most. Prioritize earning these types of interactions and you could enjoy a healthy content boost, to say the least:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Each <\/span><span style=\"font-weight: 400;\">reply<\/span><span style=\"font-weight: 400;\"> gains a one times (1x) boost in content reach<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Each <\/span><span style=\"font-weight: 400;\">like<\/span><span style=\"font-weight: 400;\"> gains around a 30 times (30x) improved boost in content reach<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Each <\/span><span style=\"font-weight: 400;\">retweet<\/span><span style=\"font-weight: 400;\"> will land you an improved content reach of 20 times (20x)<\/span><\/li>\n<\/ul>\n<h3><b>The<\/b><b> key ranking signals<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Here are the main ranking factors or \u2018rules\u2019 you should consider when publishing your tweets and interacting on the platform:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your followers-to-following ratio is now incredibly vital to your ongoing level of trustworthiness and authority on Twitter.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your overall reach is likely to get down-graded if a rising number of users block you or mark your account as spam. So, never send a tweet out \u2018just for the sake of it.\u2019<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Any instance of fake or misleading news will seriously downgrade your content reach.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bad grammar and misspellings are now a huge no-no. Poorly crafted tweets will now hinder your reach and authority, as well as your brand reputation.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Using external links can now actually hinder your reach on the platform if they\u2019re from poor or irrelevant sources. If you are going to share external links, always ensure they\u2019re from authoritative sources and 100% relevant to your content.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If you publish content or talk about things that aren\u2019t directly relevant to your niche, industry, or subject matter, your reach could become downgraded. These days, it\u2019s all about being relevant and authoritative.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><b>How to take advantage of the new Twitter algorithm as an eCommerce or retail business<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Now that you know which features to leverage and which ranking signals to use as your guide, let\u2019s look at some additional ways of using Twitter\u2019s new algorithm to your brand-boosting advantage.<\/span><\/p>\n<h3><b>Hone in on your brand reputation<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">First of all, you should think about what Twitter now calls your \u2018Reputation Score\u2019\u2014something that can triple your content reach.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To consistently boost your score over time, you should fact check your tweets to ensure they\u2019re 100% accurate, while avoiding any content that might be seen as offensive. Posting content at the times your audience is most likely to engage will also boost your brand reputation.<\/span><\/p>\n<h3><b>Cut down your hashtags and level up your visuals<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Hashtags were essentially invented by Twitter. But, in this bold new age, overusing hashtags will actually serve to dilute your content and your reach will suffer.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a general rule of thumb, using just one hashtag per tweet (neatly woven into the copy)\u2014or none if you can\u2019t find a hashtag that is relevant enough\u2014is the way to go.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Focusing more on placing eye-catching visuals into your posts rather than littering them with hashtags will also work to your advantage.\u00a0<\/span><\/p>\n<h3><b>Work with trending topics<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Taking a peek at your competitors\u2019 content as well as tweets or accounts that are trending in your niche is a brilliant way of getting inspiration for your Twitter marketing efforts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You will be rewarded for regularly publishing tweets containing <\/span><a href=\"https:\/\/www.agiliron.com\/blog\/how-to-create-thought-leading-blog-content-for-your-business\/\"><span style=\"font-weight: 400;\">thought-leading content<\/span><\/a><span style=\"font-weight: 400;\"> based on your industry, niche, or subject matter. Keep the conversation going and you\u2019ll see your platform reach soar.\u00a0<\/span><\/p>\n<h3><b>Connect with brands and people in your niche<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Expanding on the previous point, making the effort to connect with other influencers and authoritative accounts in your niche will help you grow your audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mentioning relevant accounts in your niche while sparking interesting conversations will skyrocket your content reach while bringing you closer to your audience. Using Twitter\u2019s search tool as well as <\/span><a href=\"https:\/\/www.agiliron.com\/blog\/a-small-business-owners-guide-to-social-listening\/\"><span style=\"font-weight: 400;\">social listening techniques<\/span><\/a><span style=\"font-weight: 400;\"> will help you connect with the right people at the right time.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><b>Final thoughts\u2026<\/b><\/h2>\n<p><i><span style=\"font-weight: 400;\">&#8220;Don&#8217;t use social media to impress people; use it to impact people.&#8221; &#8211; <\/span><\/i><b><i>Dave Willis, Author and Motivational Speaker<\/i><\/b><\/p>\n<p><span style=\"font-weight: 400;\">With the new algorithm in full swing, there\u2019s never been a better time to get tweeting if you\u2019re a retail or eCommerce business owner.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Be consistent, lean on your niche expertise, get visual, stay connected, and you will drive more customers to your business by using the new algorithm to your brand-boosting advantage.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We hope this guide helps you on your journey. If you\u2019re looking to expand your social media horizons even further, check out essential <\/span><a href=\"https:\/\/www.agiliron.com\/blog\/a-definitive-guide-to-tiktok-marketing\/\"><b>TikTok marketing tips<\/b><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A retail and eCommerce business owner\u2019s guide to Twitter &nbsp; Source While new social media platforms continue to gain popularity, Twitter is still one of the most popular networks around. With over 350 million active monthly users (and counting), Twitter is an invaluable hub for retail or eCommerce business owners looking to connect with their [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1921,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1918","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/www.agiliron.com\/blog\/wp-json\/wp\/v2\/posts\/1918","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.agiliron.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.agiliron.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.agiliron.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.agiliron.com\/blog\/wp-json\/wp\/v2\/comments?post=1918"}],"version-history":[{"count":0,"href":"https:\/\/www.agiliron.com\/blog\/wp-json\/wp\/v2\/posts\/1918\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.agiliron.com\/blog\/wp-json\/wp\/v2\/media\/1921"}],"wp:attachment":[{"href":"https:\/\/www.agiliron.com\/blog\/wp-json\/wp\/v2\/media?parent=1918"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.agiliron.com\/blog\/wp-json\/wp\/v2\/categories?post=1918"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.agiliron.com\/blog\/wp-json\/wp\/v2\/tags?post=1918"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}