{"id":523,"date":"2017-04-27T09:34:10","date_gmt":"2017-04-27T16:34:10","guid":{"rendered":"http:\/\/www.agiliron.com\/blog\/?p=523"},"modified":"2022-05-03T14:26:36","modified_gmt":"2022-05-03T21:26:36","slug":"an-ecommerce-beginners-guide-to-content-marketing","status":"publish","type":"post","link":"https:\/\/www.agiliron.com\/blog\/an-ecommerce-beginners-guide-to-content-marketing\/","title":{"rendered":"An eCommerce Beginner\u2019s Guide to Content Marketing"},"content":{"rendered":"

5 steps to creating content that drives revenue<\/em><\/h2>\n

If you\u2019re in the world of eCommerce, chances are you\u2019ve heard about content marketing and all of the wonderful benefits it can bring. Depending on the source in question, you might believe that content marketing is a waste of time and money, or it’s the best thing since sliced bread.<\/span><\/p>\n

We\u2019re not going to claim that content marketing is the answer to all of your problems, business related or otherwise. However, as an eCommerce company, content marketing is one of the most powerful forms of leverage you have in this world, thanks to the internet.<\/span><\/p>\n

Ready to get started with content marketing?<\/strong> Download:<\/a> Your FREE 5 step eCommerce Content Marketing Cheat Sheet Is Ready<\/div>\n

Why Is Content Marketing So Powerful?<\/b><\/h2>\n

Content marketing is fundamentally different from other forms of marketing you could execute as a small business compared to 15 years ago. Think about it this way: content marketing lets you invest time and effort and get revenue in return (if you play your cards right).\u00a0<\/span><\/p>\n

Not only that, each piece of content you produce has a very small – but not impossible – chance to \u201cgo viral\u201d either on Google organic rankings or through social shares.<\/span><\/p>\n

Compare that to earlier forms of marketing, where unless you got into a trade magazine, your marketing efforts as a small to medium sized product business couldn\u2019t have anywhere near the reach that content marketing can have. What’s more, radios and television stations don\u2019t let you put up your content for free. (Whereas posting content on the web is almost free unless you have some massive traffic numbers – which is a good problem to have.)<\/span><\/p>\n

We say all of this to make the following point: content marketing is NOT the holy grail for all businesses. But for an eCommerce business, content marketing is one of the most effective ways you can make your business more successful.<\/span><\/p>\n

What This Guide Will Help You With<\/b><\/h3>\n

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Covering all of the ins and outs of eCommerce content marketing in a single blog post is impossible. This is a subject that entire careers and conferences have been devoted to. However, in this blog post, we\u2019ll give you a 5 step action plan that you can use to get started right away. And once you’re on your way, you can continue to learn as you go.<\/p>\n

Step 1: Know Your Audience<\/b><\/h2>\n

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\u201cActually talk to your customers. Use the language that they use. Talk about the things they talk about. Never feed salad to a lion.\u201d\u00a0–\u00a0<\/span><\/i>Joe Pulizzi, Founder, Content Marketing Institute<\/span><\/p>\n

Knowing your audience well is by far the most important step towards making effective content marketing. There are two big reasons for this:<\/span><\/p>\n

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  1. The overarching goal of content marketing is to\u00a0provide value to your readers<\/b> so that they trust you and spend more money with you. If you don\u2019t know what type of questions and content your readers will get value from, you can\u2019t do this.<\/span>
    \n<\/span><\/li>\n
  2. In your content,<\/span>\u00a0you want to\u00a0use the language that your customers use<\/b> so that they feel connected to you. This is much easier when you know your customers.<\/span><\/li>\n<\/ol>\n

    In other words, you want to flesh out your customer avatar BEFORE you start your content marketing. To do so, ask yourself the following questions and then think long and hard about the answers. Or, even better – call up or email current customers and ask them:<\/span><\/p>\n