6 Best eBay Selling Strategies

March 2, 2016 - 3 minutes read

Selling on eBay is a popular choice for everyone from at-home EBay_logo.svgcrafters to expanding brick and mortar retailers. eBay boasts 162 million users, of which 25 million are sellers. This means that in order to stand out on eBay, you need to have a strategy in place. Here are some tricks that can help you boost your eBay sales.


1. Encourage great feedback.

Great feedback is the key to increasing sales on just about any internet platform. This is especially true for eBay. Your product should always be represented honestly and offering superior customer service is a must. Encourage your buyers to leave positive feedback by offering a good experience and following up after a sale.


2. Offer perks for multiple purchases.

Up your selling power by offering perks for purchasing multiple items. eBay allows you to offer combined shipping discounts, as well as discounts for the purchase of multiple items. The markdown manager feature lets you set specific discounts and choose the duration for the offer.


3.Optimize your listings.

Drive traffic to your listings by taking advantage of keywords in your title and item description. By choosing the right keywords, your items are more likely to show up both in eBay searches and through traditional search engines. Aim for one to three keywords in both your title and item description.


4. Take great photos.

The photos that accompany your item description should be clear and presented from multiple angles. A clean, plain background (preferably white) works best. You have the opportunity to post up to 12 items, and you should post as close to that number as you can. Photos should be honest, and free from filtering that hides flaws that will be revealed when the item reaches your buyer.


5. Spend time developing your descriptions.

Though your descriptions should be brief, they should also clearly articulate the pros of purchasing your product. Explain why what you offer is a solid choice. Clearly articulate the benefits of the product and proofread to make sure that there are no errors in the description.


6. Expand your reach.

As a selling platform, eBay is still alive and well in the U.S. but last year, around 60% of its revenue came from overseas. Successful eBay sellers think globally. Describe your item using global sizes and include specific shipping destinations and rates to attract buyers from the global market.

Utilizing all that eBay has to offer can be a great way for your business to expand its sales and reach new customers. With the right strategy, you can become one of the millions who have achieved eBay success.