Keeping the customer in mind as you optimize your E-commerce storefront. Image source Electronic business-to-consumer (B2C) shopping, or E-commerce as it is commonly known, is an idea that predates the internet as we know it. Forty years ago, Mrs. Jane Snowball became the first online B2C customer when she placed an order from her local […]
Building on what customers value while spreading some digital magic. Image source With over $5 trillion in E-commerce sales completed each year, online shopping is with us for the long haul. Many retail spaces now stand empty in major cities around the world as leading companies continue to close stores. Some might say the end […]
How customer relationship management and mass-personalization go hand in hand. Image source In pre-industrial times, marketing and manufacturing processes were always personalized. A face-to-face conversation between a craftsman and their patron would lead to a custom-built product days later. In the early 1900s, mass production, as personified by the US auto industry, was accompanied by […]
The past, present, and future of point of sale hold unexpected possibilities. Image source Retail point of sale (POS) is not a new concept. The mechanical cash registers of the 1800s were considered the first true point of sale devices, with materials, payments, and records exchanged simultaneously at the checkout stand. The POS lineage can […]
“In some cases, the place – more specifically the atmosphere of the place – is more influential than the product itself in the purchase decision. In some cases, the atmosphere is the primary product.” -Philip Kotler When it comes to driving sales in a retail store, ambiance matters. There’s no doubt about it – a […]
