5 steps to creating content that drives revenue If you’re in the world of eCommerce, chances are you’ve heard about content marketing and all of the wonderful benefits it can bring. Depending on the source in question, you might believe that content marketing is a waste of time and money, or it’s the best thing […]
The 3 Keys To Giving Your Customers An Amazing In-Store Experience
And growing your revenue as a result We are now living in the Amazon age. This 9000 pound behemoth is swallowing up mom and pop retail stores left and right. Maybe not as literally as Wal-Mart has done, but it’s happening nonetheless. With Amazon’s huge warehouses and distribution deals, you’re going to go out […]
5 Tips To Help Your Retail Team Sell More (Without Being Salesy)
Sales and negotiating techniques from an FBI expert A woman walks into a home audio store with 3 kids in tow. Immediately, one of the store’s employees walks up to her. “How are you doing ma’am?” he asks with an (overly) large smile. “Anything I can help you out with today?” She shakes her […]
eCommerce Finance: Six Helpful Tools To Help eCommerce Businesses Stay Cash-Flow Positive
There are no shortage of accounting, payroll, or POS tools. As an eCommerce seller, wholesaler, or online retailer, you have an increasingly large number of choices to make when it comes to managing the financial state of your business. And, as it might seem, many business owners are overwhelmed by their choices. According to a […]
Facebook Ads for eCommerce: Four Secrets to Building a Rock-Solid eCommerce Facebook Ad Campaign
What you will learn in this post: What the Facebook Pixel is, and how you can use it for effective ad targeting How to use Custom Audiences to retarget previous site visitors / app users What a Lookalike Audience is, and why it’s more effective than interest-based targeting How to use Dynamic Ads to personalize […]
The Big Three: What Zappos, Amazon, and Apple Can Teach You About Customer Experience
Customers buy goods and services from business who treat them well. This statement isn’t exactly an earth-shattering revelation. Treat people with respect and people will buy what you’re selling (assuming what you’re selling is valuable). Yet, according to NewVoiceMedia, $41 billion is lost by U.S. companies alone each year due to poor customer experience. Though […]