How to optimize your inventory tracking & management strategy. ©designer491 via Canva.com When it comes to your eCommerce and retail business, gaining the ability to track, optimize, and regulate your inventory can mean the difference between surviving and thriving in an increasingly competitive landscape. Knowing how to track and manage your inventory effectively will drive […]
Examples of how to win with email marketing, plus lessons, advice, and 4 bonus tips. Image Source Digital technology is evolving at a head-spinning rate. The likes of marketing automation, chatbots, and VR may be on the rise but there’s one slightly more traditional digital marketing medium that still stands tall today—email. Yes, email […]
How to use social media to improve your campaigns and understand your customers. Source Not many business owners know this, but marketing is most effective when it’s a conversation instead of a one-way street. Studies show that 68% of customers stop buying from a brand because they feel it’s not listening to them. By […]
Your definitive guide to retail & eCommerce upselling techniques. Image source If you’re looking for effective ways to maximize your sales and boost your bottom line as a retail or eCommerce business owner, upselling is an effective promotional tool. By providing an incentive for customers to upgrade or add related items to their shopping […]
Your seasonal guide to emotive marketing for small businesses Source The holidays are coming, and although the festivities may look a little different this year, people are still willing to spend. A mix of recent retail studies project online shopping and eCommerce to explode this holiday season, with a growth of 18.5% expected across […]
Boost your search rankings with these essential tips. Source As a small business owner, standing out in your niche while growing your audience is one of your top priorities. With plenty of responsibilities and such little time in the day, doing so is easier said than done. Knowing where to invest your time and […]
