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Everything you need to know to get started.   Source Paid advertising has the power to accelerate the growth of your retail or eCommerce business while offering a healthy return on investment (ROI)—if you know how to do it right. When it comes to brand advertising, one of the most powerful mediums is paid social. […]

Practical copywriting tips for retail & eCommerce business owners.   Source   If you’re a modern retail or eCommerce business owner, sharpening up your copywriting skills is one of the best investments you can make. When it comes to connecting with customers, copywriting remains one of the world’s most persuasive marketing mediums. Today’s consumers value […]

User-generated content as a powerful promotional force.   Image source   As a retail or eCommerce business owner, getting through to your customers can be a real challenge. While once upon a time, targeting consumers with generic sales messaging and throwing out a discount or two would work wonders. Now, growth depends on your ability […]

Everything you need to know about creating a seamless shopping experience.   Source As a retail or eCommerce business owner, you’ve likely encountered your fair share of cart abandonment. You may have even noticed spikes in customers bouncing off certain pages within your online store before even reaching the checkout page. While cart abandonment is […]

Your guide to getting the most from all of your online reviews.   Source Whatever your niche or industry, as a business owner, your customer relationships will ultimately make or break your business. In the age of information, consumers value the opinions of their peers above all else—making online reviews one of the world’s most […]