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Your definitive guide on marketing tactics to avoid.   Source As a retail or eCommerce business, promoting your brand’s services and products is no doubt at the top of your priority list. There are countless resources out there offering advice on how to market your business, but not many that tell you what to avoid. […]

Powerful paid advertising tactics, methods, and strategies you need to know.   ©NicoElNino via Canva.com If you get it right, paid advertising offers a healthy return on investment (ROI). Many small business owners avoid investing in this form of advertising because of the term “paid.” But you don’t need to have an Amazon-like wallet to […]

A guide on how to segment your customers and boost your revenue.   Source In a time where more businesses than ever are migrating online, standing out in your niche is vital as a retail or eCommerce business owner. To thrive in today’s fast-paced digital landscape, you need to cut through the noise while giving […]

How to win more customers and drive more revenue with paid marketing.   ©anyaberkut via Canva.com Paid marketing can offer retail or ecommerce businesses a healthy return on investment (ROI)—if you get it right. Sixty-eight percent of leading marketers say that paid marketing is “extremely important” to their overall marketing strategy. Considering the Google Display […]

A guide to increasing conversions on your ecommerce website. Source As the digital age continues to flourish and more consumers are researching and buying products online, there is more opportunity in eCommerce and online retail than ever before. To date, 93.5% of global Web users have bought products online. Plus, the value of the eCommerce […]