Why loyalty programs are important, and how to create your own Customer loyalty programs are a powerful way of “gamifying” shopping for your customers. When used correctly, they can provide a win-win solution for both your customers and your business. Your customers get a more enjoyable shopping experience, and you get a better bottom line. […]
If you want your retail store to thrive, you’ve gotta focus on the numbers. As in bottom line revenue, and more importantly, profit margins. As we all know, you can have massive revenue numbers but if your costs are too high your business will crumble from the inside out. That may be a little […]
Retail strategies you can copy from the corporate giant When it comes to retail stores, the figurative elephant in the room is Walmart. This ubiquitous American super chain seems to have a megastore in every suburb of America. Some people hate Walmart, pointing to their notoriously low wages and history of driving mom and pop […]
5 steps to creating content that drives revenue If you’re in the world of eCommerce, chances are you’ve heard about content marketing and all of the wonderful benefits it can bring. Depending on the source in question, you might believe that content marketing is a waste of time and money, or it’s the best thing […]
There are no shortage of accounting, payroll, or POS tools. As an eCommerce seller, wholesaler, or online retailer, you have an increasingly large number of choices to make when it comes to managing the financial state of your business. And, as it might seem, many business owners are overwhelmed by their choices. According to a […]
What you will learn in this post: What the Facebook Pixel is, and how you can use it for effective ad targeting How to use Custom Audiences to retarget previous site visitors / app users What a Lookalike Audience is, and why it’s more effective than interest-based targeting How to use Dynamic Ads to personalize […]
