• Online Channels - How It Works

    The Workflow Picture below provides an overview of a typical business process to manage one or more online sales channels - demonstrating sales through two independent webstores (one for wholesale customers and one for retail customers with different pricing - it could just as easily have been used to target different retail or niche segments) and the eBay Auctions marketplace or eBay Stores.

    The various steps outlined in this process are:

    • 1. Selecting products and inventory to be sold thru an online channel
    • 2. Assigning prices to the the selected products for sale
    • 3. Pushing the selected products and pricing information to the sales channel
    • 4. Purchase of one or more products by an online shopper
    • 5. Capturing the transaction information - Customer, Order Details
    • 6. Handling of any Customer Support items in the context of the customer or order
    • 7. Order Fulfillment and Payment Processing

    Business Workflow

    How It Works - Online Channels - Business WorkFlow