Home

Profit-boosting tactics you need to know.   Source As an eCommerce business owner, you’re probably familiar with the terms top line and bottom line. While both your top line and bottom line are integral to the ongoing success of your business, it’s the latter that will ensure that you continue to scale over time. In […]

Influencers are powerful in the digital age. Here’s how to work with them. In an age where consumers are more empowered than ever before, influencing buying decisions is becoming more a more difficult. Today’s digital natives value the views and opinions of their peers over traditional advertising. Moreover, the digital consumer craves a significant level […]

Your step-by-step guide to brand-boosting video success. There’s no denying it: humans are visual creatures. Studies suggest that 65% of the world’s population digests imagery more effectively than text-based information or materials alone. When it comes to promoting your business to prospects, producing an inspiring targeting brand video will prove incredibly effective in driving engagement […]

The best practices for product pricing   Source   As rewarding as it is, owning a retail business is an incredibly competitive and often cutthroat arena. Having a well-balanced inventory or standout product is essential if you want to get ahead of the pack in the digital age. There’s no doubt about it, product pricing […]

How to harness the power of Facebook advertising.   Source   “Social media is about the people, not about your business. Provide for the people and the people will provide you.” – Matt Goulart   There’s no denying it: Facebook is the most powerful social media platform in the world. Despite the constant emergence of […]