How customer relationship management and mass-personalization go hand in hand. Image source In pre-industrial times, marketing and manufacturing processes were always personalized. A face-to-face conversation between a craftsman and their patron would lead to a custom-built product days later. In the early 1900s, mass production, as personified by the US auto industry, was accompanied by […]
5 steps to creating content that drives revenue If you’re in the world of eCommerce, chances are you’ve heard about content marketing and all of the wonderful benefits it can bring. Depending on the source in question, you might believe that content marketing is a waste of time and money, or it’s the best thing […]
Running an e-commerce store involves numerous moving parts, many of which involve a high degree of complexity or one-on-one interaction in order to keep customers happy. Technically, it has never been easier to set up an online storefront. However, sustaining any type of long-term success can be a difficult task, even for the most experienced […]
