“In some cases, the place – more specifically the atmosphere of the place – is more influential than the product itself in the purchase decision. In some cases, the atmosphere is the primary product.” -Philip Kotler When it comes to driving sales in a retail store, ambiance matters. There’s no doubt about it – a […]
What you will learn in this post: What the experts are saying about the upcoming holiday season Five tactical steps you can take this holiday season to boost e-commerce sales 33 additional marketing techniques you can implement this holiday season E-commerce sales could again reach new heights in 2016 as forecasters expect this holiday season […]