What you will learn in this post: What the Facebook Pixel is, and how you can use it for effective ad targeting How to use Custom Audiences to retarget previous site visitors / app users What a Lookalike Audience is, and why it’s more effective than interest-based targeting How to use Dynamic Ads to personalize […]
The Problem As your business grows, so should the variety of places in which you sell your products. Let’s say you’ve developed state-of-the-art ski boots. You might start by selling your boots through a small brick and mortar store, but as people find out just how great your product is and demand for your boots […]
It is imperative that products based businesses keep finding new avenues to sell their products. If they are operating in an over-saturated market, it becomes even more important that they explore new sales channels to make sure their sales do not stagnate. The problem in such cases is that their competitors are also adding to […]
One of the biggest advantages of running an eCommerce business is that your business has wings. All you need to do is learn to fly. You have an unlimited opportunity for growth and exploring new avenues that help you reach out to new customers, form profitable partnerships and ensure your topline revenue doesn’t have to […]
Small businesses have to face intense competition from two quarters – other small businesses and the big players in the niche. There are some 28 million small businesses in the US alone, which are vying for customer attention. This in itself is a huge challenge to overcome, but at the same time they also have […]
As a business, you’re going to face birth and growth pangs in equal measure. When you start your business, you are brimming with confidence about the business’s chances, but aren’t entirely sure whether it will succeed or not. The beginning of your business is a rollercoaster ride of emotions where the lack of finances seems […]