Retail strategies you can copy from the corporate giant When it comes to retail stores, the figurative elephant in the room is Walmart. This ubiquitous American super chain seems to have a megastore in every suburb of America. Some people hate Walmart, pointing to their notoriously low wages and history of driving mom and pop […]
The Big Three: What Zappos, Amazon, and Apple Can Teach You About Customer Experience
Customers buy goods and services from business who treat them well. This statement isn’t exactly an earth-shattering revelation. Treat people with respect and people will buy what you’re selling (assuming what you’re selling is valuable). Yet, according to NewVoiceMedia, $41 billion is lost by U.S. companies alone each year due to poor customer experience. Though […]
E-commerce No-No’s: Seven Common E-commerce Mistakes to Avoid
Many first-time e-commerce entrepreneurs struggle to turn a profit. In fact, even the most well-intentioned business owners stumble out of the gate. But, why? There is an inherent voice in each of our brains saying, “If I have something valuable to sell, someone will buy.” It sounds farfetched, but it is a fundamental bias of […]
7 Crucial Steps to Fix Declining Top Line of Your Business
Are your sales heading south? Are you losing customers to your competitors? There could be various reasons for a declining top line; from key sales channels unable to attract customers to a new competitor appearing in the market and a lot more! Irrespective of the reason, if your business is failing to reverse this decline, […]
Pushing the Existing Boundaries of your Existing Sales Presence – 4 Great Tips
It is imperative that products based businesses keep finding new avenues to sell their products. If they are operating in an over-saturated market, it becomes even more important that they explore new sales channels to make sure their sales do not stagnate. The problem in such cases is that their competitors are also adding to […]
5 Strategies to Increase Sales for the Holiday Season
The holiday season kicks off in a few weeks. As a retailer, this is the time when you can maximize your sales. But for that to happen, you must make sure your name figures right at the top of the wish list of your target customers; you must devise and implement a plan of action […]