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Your guide to creating the right brand name.   Source   “Determine who you are and what your brand is, and what you’re not. The rest of it is just a lot of noise.” – Geoffrey Zakarian    Niche or sector aside, as an eCommerce business, branding is integral to your long-term success. When it […]

Everything you need to know about China’s 301s.   Source The beauty of eCommerce is that it empowers ambitious business owners, like you, to connect with clients, partners, and suppliers around the world without the need to travel. But, as a US business owner, due diligence is essential, particularly when it comes to the import […]

Profit-boosting tactics you need to know.   Source As an eCommerce business owner, you’re probably familiar with the terms top line and bottom line. While both your top line and bottom line are integral to the ongoing success of your business, it’s the latter that will ensure that you continue to scale over time. In […]

Influencers are powerful in the digital age. Here’s how to work with them. In an age where consumers are more empowered than ever before, influencing buying decisions is becoming more a more difficult. Today’s digital natives value the views and opinions of their peers over traditional advertising. Moreover, the digital consumer craves a significant level […]

Your step-by-step guide to brand-boosting video success. There’s no denying it: humans are visual creatures. Studies suggest that 65% of the world’s population digests imagery more effectively than text-based information or materials alone. When it comes to promoting your business to prospects, producing an inspiring targeting brand video will prove incredibly effective in driving engagement […]