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How to win more customers and drive more revenue with paid marketing.   ©anyaberkut via Canva.com Paid marketing can offer retail or ecommerce businesses a healthy return on investment (ROI)—if you get it right. Sixty-eight percent of leading marketers say that paid marketing is “extremely important” to their overall marketing strategy. Considering the Google Display […]

A guide to increasing conversions on your ecommerce website. Source As the digital age continues to flourish and more consumers are researching and buying products online, there is more opportunity in eCommerce and online retail than ever before. To date, 93.5% of global Web users have bought products online. Plus, the value of the eCommerce […]

How to optimize your inventory tracking & management strategy. ©designer491 via Canva.com When it comes to your eCommerce and retail business, gaining the ability to track, optimize, and regulate your inventory can mean the difference between surviving and thriving in an increasingly competitive landscape. Knowing how to track and manage your inventory effectively will drive […]

Examples of how to win with email marketing, plus lessons, advice, and 4 bonus tips.   Image Source Digital technology is evolving at a head-spinning rate. The likes of marketing automation, chatbots, and VR may be on the rise but there’s one slightly more traditional digital marketing medium that still stands tall today—email. Yes, email […]

How to use social media to improve your campaigns and understand your customers.   Source Not many business owners know this, but marketing is most effective when it’s a conversation instead of a one-way street. Studies show that 68% of customers stop buying from a brand because they feel it’s not listening to them. By […]