With the right approach, branded content is a powerful tool. Source In the digital age, consumers like to connect with brands that not only inspire them but offer a level of value beyond a marketing slogan alone. And one of the most effective ways of connecting with new consumers is through branded content marketing. Content […]
Classic Examples of How Not to Market Your Brand
Avoid these monumental marketing mistakes at all costs Image source “The worst thing for a brand is to have a kind of false part of whothey are exposed out there.” – Lee Clow, Global Director of TBWA We are in the midst of an age where not only do we have the technology to […]
4 Inspiring Examples of Marketing Automation in eCommerce
These case studies showcase the undeniable power of marketing automation “Marketing Automation has played a key role in shaping the success of modern-day marketers. We are on a mission to improve marketing automation, one workflow at a time.” – Sourabh Mathur The dawning of the autonomous age is upon us. We’re on the […]
Agiliron Version 10.9 Updates
BackOffice UTF-8 International Character set support across the system This now permits support for all language characters supported under the UTF-8 character set Ability to set Custom Fields as Required field: “Settings > Custom Fields > New Custom Field” page now includes “Is Required” as a checkbox to setup Custom Field as a “Required” field […]
A Guide to Selling Your Products Across Multiple Channels
How to make managing sales, product inventories, and customer interaction across multiple channels easy Source “Communication is at the heart of eCommerce and community.” – Meg Whitman, eCommerce innovator and former President of Hewlett-Packard In our mobile-centric, hyper-connected digital age, consumers have a wealth of choice when it comes to conducting product research, […]
Effective Ways You Can Use Voice Technology for your ECommerce Business
A guide to using this powerful emerging technology to your advantage “AI is everywhere. It’s not that big, scary thing in the future. AI is here with us.” – Fei-Fei Li We are living in the midst of an age where new technologies are emerging at a constant rate, changing the way human […]