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The holidays are coming and ‘tis time for selling. We have entered the holiday season, which means the time for gift-giving is upon us. As a retailer, the holiday season presents a golden opportunity to sell more products, boost your profits, and grow your customer base. In fact, recent studies suggest that this year, consumers […]

Your guide to eCommerce in the New Year, and beyond “In the beginning, eCommerce was really about getting commodity products online as cheaply as possible. Now, we’re moving into the more exciting phase of eCommerce; here it’s about emotional products – the things people really cherish.” – Jason Goldberg, Fab.com   2019 is coming at […]

With Christmas coming thick and fast, these campaigns give you the ideas you need.   Source “The first lesson in constructing viral content is having the strength, courage, and self-confidence to get in touch with your own feelings, thinking about what profoundly affects you.” – Ken Poirot, author on viral marketing With the holiday season […]

The perfect ingredients for a successful product page   You might well have a dazzling About Us page. You may also have an array of sensational products and produce the kind of blog content that draws people to your website. But as an online retailer, if your product pages are either poorly structured, missing information […]

Learn how to craft an effective content distribution strategy. Source With an ever-growing wealth of ways to produce meaningful content aimed at your target audience, promoting your brand or business is no longer confined to print, television or banner advertising. Now it’s possible to reach out to a prospect and inspire them on a personal […]